Positive match

Finding connections in a HIV aware space

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 Problem

HIV Status Awareness Not Easy Dating with HIV Dating App Dangers
6.1 million people globally did not People living with HIV can have a Dating apps have sometimes
know they were living with HIV in tough time finding a partner. contributed to the spread of HIV.
2020.

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 Get Tested
FREE home HIV test kits

Solution Access Care

A dating site where Find HIV medication and
users can register to: support closeby in map

Find Love
Make friends and
romantic connections

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 Market Size

2+ Million
On HIV Dating Sites (Worldwide)

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 Projected

$200K
Revenue
Financial 2023

projection
$10 Avg Fee
We charge a minimum of $10 for a
monthly subscription, and $75 for a $10/month
lifetime subscription

20K Subscriptions on Positive Match

Africa

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 Features
status verification

free home hiv test kit !

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 Features
status badges

green pink blue

negative untransmittable positive

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Features
geo-enabled acces to care

Home Test Kit

Gnole medics, Essex Home Test Kit
Antireterovirals
Pre-exposure prophylaxis
Donkey kong dispensary

Antiretrovirals
Rumplestiltskin pharmacy

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 Competition
HIV Verification

NO access to Easy access to

HIV related HIV related
Healthcare Healthcare

NO HIV
Verification
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 Competitive Advantages

First to Market FREE HIV Home Kit List HIV Clinics

For HIV status-verified New users who claim to Location-enabled listings
dating site  be negative get verified of all support in the area

Access Medication HIV Status Badges Patnerships

Order HIV medication from Indicates if user is Input from stakeholder
pharamcies in the area positive, negative, or boosts popularity
untransmittable

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 Market Adoption

Dating apps Partnerships Influencers

Target existing audiences NGOs, govt & private Health & realtionship

Positivesingles (2M+) WHO YouTube

Tinder(57M)
UNAIDS
Bumble (12M+) Instagram
Biolytical
Gringr(27M+)

Match.com (21M+) Gilead Tik tok

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Best Case Scenario
INFLUENCE DATING BEHAVIOUR
• Normalize the idea of HIV testing so it
becomes the norm for singles to ask -
What’s your HIV status?

INFLUENCE DATING APPS

• Influence the conversation to the point
where other dating platforms adopt HIV
testing, in one form or another

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 HELP ACHIEVE THE 1ST 95
• Distribute $200K of home HIV test kits FREE
• 10% of profits, permanently allocated to
the distribution of FREE home test kits
and/or drugs

PROFIT
• Generate $3M in annual revenue
2022-2023

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Worst Case Scenario

INCREASE STATUS AWARENESS

Increase the % of the population who are
aware of their HIV status enabled by
INSTI HIV Home HIV Test Kit

DRUG MARKETING PLATFORM

Provide a real time database/map for easy
location and access of home HIV test kits,
and medication

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 Finance $20,000
We are looking for $20,000 to be spent over 12 months to reach 20,000
transactions on PositiveMatch

Accquire test kits

Build Platform Advertise

$5K
$5K $10K
• Avg $20 per home test kit
• Website development • Required to reach 20,000
• 10% of the company’s profits are
• Map & geo-tag transactions from 250,000
for the purchase of home HIV test
pharmacies users.
kits & drugs for FREE distribution

• Initially the company will need

$5,000 to accquire home HIV test
kits

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 Our Team

MacDonald C Benjamin O
Founder Co-founder
Email - positivematch4mac@gmail.com

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