Introduction

Unilever is a British multinational corporation headquartered in London, England. It was

founded on September 2, 1929.

There are 25 icons in the logo with a significant meaning, illustrating the company's
characteristics and its objective of making it commonplace for sustainable living.
Their Slogan is- "Feel good, look good, and get more out of life."
Its products include health and beauty products, energy drinks, ice cream, tea, cleaners, and
home care products. Unilever has around brands in more than 190 countries.
Unilever uses transnational strategy to expand its market. The company continues to change in
response to local demands under the various regulations in each country. Unilever prefers local
solutions while entering a foreign market, which reduces the costs. It attempts to close the gap
with the purchase of native products for local adjustment. For example: In Bangladesh, Unilever
provides Halal stuff and also, it reduces the product cost; as a result, local people can afford its
products.

Market Analysis

Unilever Bangladesh Ltd.

Unilever Bangladesh Limited is considered to be one of the world's leading multinationals in the
FMCG sector. Unilever Bangladesh Limited (UBL) has constantly brought new, creative, and
world-class goods to facilitate Bangladeshi people over the past four decades.
The Eastern Lever Brothers Pakistan Ltd. was founded on February 25, 1964, at Kalurghat,
Chittagong, with a soap production capability of around 485 tons. After the independence of
Bangladesh, the company registered its name to Lever Brothers Bangladesh Ltd. On July 5,
1993. It changed its name to Unilever Bangladesh Ltd. On 2004.
Unilever entered the Bangladeshi market as a joint venture where The company holds 60.4%,
and the Government of Bangladesh has 39.6% of its share. Bangladesh government also
providing Unilever the technical support to manufacture its goods and marketing expertise. The
development cost is high in Bangladesh as It is a Muslim country, and per capita income is low,
so the company has to make its products halal and reduce their prices. UBL is benefited because
it shares the cost and risk with the Bangladeshi government. UBL is partnered with the
government to avoid the risk of nationalization. So, Unilever's choice was good.
Unilever Bangladesh Limited is considered to be one of the world's leading multinationals in the
FMCG sector. It is the most trusted name in Bangladesh. More than 90% of households in the
country use one or more UBL goods.
Hindustan Unilever Limited

HUL is India's leading fast-moving consumer goods corporation with over 85 years of history in
India. Every day, HUL strives to create a sustainable future and encourages people to feel
confident, look good and make life easier with brands and services that are better for them and
better for others.

Sunlight soap bar was introduced in India around 1988. Shortly afterward, in 1895, Lifebuoy and
other renowned brands such as Pears, Lux, and Vim were introduced, and Vanaspati was
launched in 1918, and the famous Dalda brand was later introduced in 1937. The first Indian
subsidiary of Unilever, Hindustan Vanaspati Mills Company, was founded in1931, followed by
Lever Brothers India Limited(1933) and United Traders Limited (1935).

The three firms merged in November 1956 and formed Hindustan Lever Ltd. Later, in 2007, the
company changed its name to Hindustan Unilever Ltd. Unilever owns 67.25% of its equities.

Unilever in India has a large population, workforce, healthy economic climate, control of the
markets, tax advantages. That is the reason why Unilever chose India because it's a profitable
business. It was a wise choice.
The graph shows the EPS growth and price growth of HUL from 2009 to 2017 and so on. It has
significantly succeeded since 2011. Nine of every ten Indian households use Unilever goods
every day to make a unique opportunity for HUL to build a better future.
Reference

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