BBA-III Sem 2020 P-302 Discuss the importance of brand from seller and buyer point of

Time: 3 hour Marks: 80 view? What are different types of branding strategies? Explain
with examples.
Answer all questions. The questions are of equal value -x-
1. What is marketing? Discuss its importance. Briefly explain
different types of company orientation of marketing.
OR
What are the elements of marketing environment? Discuss the
economic, socio cultural, political and technological environment
that surrounds business from the view point of marketing.
2. What is market segmentation? What are the different bases for
segmenting Consumer Markets?
OR
What are the different methods of targeting the market segment
identified? Explain them with examples.
3. Explain the concept of product life cycle (PLC)? What are the
marketing strategies that can be used when the product is in the
maturity and decline phase of PLC?
OR
What re the different types of product classification in case of
consumer product and industrial product? Explain with examples.
4. What is product mix? How product mix for a consumer company is
designed in terms of product width,depth and the total product
mix? Give example of any company explaining their product mix.
OR
What are factor that help to determine the promotion mix of any
company? How advertising is different from sales promotion,
publicity and personal selling? Give examples.
5. What are the unique characteristics of services? What unique
marketing challenges they pose for marketing of services.
OR