University Mohammed V, Rabat Tutor: Zineb Bahji

Faculty of Legal, Economic

and Social Sciences,
Sala Al Jadida

Major: Entrepreneurship,
Human Resources &
Finance and Banking

Focus: Paraphrasing

Homework: paraphrase the following paragraphs (remember to abide by the rules we

discussed in class)

Text 1:

The United States, Germany, Japan and other industrial powers are being transformed from
industrial economies to knowledge and information based service economies, whilst
manufacturing has been moving to low wage countries. In a knowledge and information based
economy, knowledge and information are the key ingredients in creating wealth.

(Source: Laudon & Laudon. 2002. Management information systems: managing the digital
firm. New Jersey: Prentice Hall.)

Text 2:

Marketing is two things. First, it is a strategy and set of techniques to sell an organization’s
products and services. This involves choosing target customers and designing a persuasive
marketing mix to get them to buy. The mix may include a range of brands, tempting prices,
convenient sales outlets, and a battery of advertising and promotions. This concept of
marketing as selling and persuasion is by far the most popular idea among both managers and
the public.
(Source: Mascull, Bill 2002, Business Vocabulary in Use. Cambridge: Cambridge University
Press.)