Cont-Table No (41) The responses of the study sample phrases factors configure personal impressions bout the Arab in general, n descending order by average importance Degree Of Agreeing Sage Frequencies Ratio % Normal Influence Big Negative Influence Don't Have Standard Deviaiton Large Positive Influence Positive Tafiuence To Some Negative Influence To Some Extent ‘Study friendthip and work relations with Arabs ‘Commercial exchanging between Arabs and china ‘Wha you red inthe ress shout Arabs ‘What you bear about Arabs in radi ations Behaviors of Are residences in Chine From the results described above it is clear the subjects agree to some extent on the positive impact of certain factors to configure personal impressions of the Arab in general average (3.41 out of 5), which falls in the average in the fourth category of the categories of fifth standard (from 3.41 to 5.00), a category which refers to the option of moving positively to some extent on the study tool It is clear from the results that there is a variation in the approval of the sample study ‘on factors configured to personal impressions of the Arab in general, ranging from approval to some extent on the positive impact of personal impressions of the Arab in general, and their consent to influence the normal on some factors configure personal impressions about the Arab world in general, ranging averages consent about the factors configure personal impressions of the Arab in general, between (3.07 (o 3.62) averages ranging between third and fourth categories of the categories of fifth standard that refer to the (Normal Influential / Positive Influential to some extent ), respectively on the instrument of the study, which shows the disparity in the approval on factors configured personal impressions of the Arab in general, as is clear from the results that the subjects agree to some extent on the positive impact of the ten factors of composition of personal impressions of the Arab in general, and 76is in phrases number ( 4,1, 3, 7,8, 2, 13, 15, 9, 6) , which are arranged in descending order by consent of the subjects on the positive impact to some extent as follows: Statement (4) is a "Clothes they wear,” ranks first in terms of approval of members of the study sample of the positive impact to some extent with average (3.62 from 5.00). Statement (1) is "Religion of Arabs,” came in second in terms of the approval of members of the study sample to the positive impact to some extent with average (3.57 from 5.00) Statement (3) is "Customs and treditions," ranked third in terms of the approval of members of the study sample to the positive impact to some extent with average 3.53 from 3.00). Statement (7) is a "Political relationship between China and Arab countries,” rank fourth in terms of the approval of members of the study sample to the positive impact to some extent with average (3.49 from 5.00). Statement (8) is "Travel to Arab countries," ranked fifth in terms of the approval of members of the study sample to the positive impact to some extent with average 3.49 from 5.00). Statement (2) is a "Language they speak," came in sixth in terms of the approval of members of the study sample to the positive impact to some extent with average 3.48 from 5.00). Statement (No. 13) is "What you read in books and novels and stories about Arabs," ranked seventh in terms of the approval of members of the study sample to the positive impact to some extent with average (3.46 from 5.00). Statement (15) is "What you sce from films and television series about Arabs,” came in eighth in terms of the approval of members of the study sample to the positive impact to some extent with average (3.42 from 5,00). Statement (9) is "What you see in the satellite channels about Arabs," ranked ninth in terms of the approval of members of the study sample to the positive impact to some extent with average (3.41 from 5.00). Statement (6) is "Arab products in China," ranked tenth in terms of the approval of members of the study sample to the positive impact to some extent average (3.41 from 5.00). Itis clear from the results that members of the sample agree with the impact of the normal, seven-forming factors, personal impressions about the Arab in general, and is in 7the phrases no (12, 14, 16,5, 11, 10,17), which are arranged in descending order according to the approval of the sample study normal impact as follows: Statement (12) is "Information you get from the Intemet about Arabs," ranks first in terms of the approval of the sample study on the normal impact with average (3.39 from 5.00). Statement (14) is "What you know about Arabian proverbs and wisdom," came in second in terms of the approval of the sample study on the normal impact with average (3.38 from 5,00), Statement (16) is a "Friendship, study and work relations with the Arabs," came in third in terms of the approval of the sample study on the normal impact with average 3.34 from 5.00). Statement (5), is a "Trade between China and Arab countries," ranks fourth in terms of the approval of the sample study on the normal impact with average (3.31 from 5.00). Statement (11) is "What you read in newspapers about the Arabs," came fifth in terms of the approval of the sample study on the normal impact with average (3.30 from 5.00). Statement (10) is "What you hear on radio stations for the Arabs," came in sixth in terms of the approval of the sample study on the normal impact with average (3.30 from $.00). Statement (17) is "The behavior of Arab residents in China," ranked seventh in terms of the approval of the sample study on the normal impact with average (3.07 from 3.0). “What is the message that plays an important role in building the image of the Chinese people about the Arabs?" To identify the message that plays an important role in building the image of the Chinese people about Arabs, Chinese responses have been reviewed on the dimensions of the relationship with the Arabs and their desire to communicate with them and their knowledge of their products and other methods by which to devise the best way to build a good image of Arabs in the Chinese people and the answers came as follows: 8Table No (42) - Do you know that the number of Arabian countries is 22 country? Q: Do You Know That The Number Of Arabian Countries ls 22 Country? Frequencies 196 504 193 49.6 389 1 As shown in table No. (42) that (196) members of the study sample representing a rate of 50.4% of the total members knew that the number of Arab countries 22 countries who are in most of the members of the study, and (193) of them representing a rate of 49.6% of the total members did not know that the number of Arab countries 22 is countries, Table (43) - Which of the following countries did you hear or read a lot? : Which Of The Following Countries Did You Hear Or Read A| Frequencies Ratio Lott Jordan 224 57.6 Emirates 285 B3 Bahrain 125 32.1 Tunis 118. 303 Algeria 143 36.8 Djibouti 33 8.5 Saudi Arabia 308 79.2 Sudan ig6na SLATE Syria _ = 197 50.6 z Somalia nip |e Iraq 258 663 Oman 108 278 Philistine 242 62. Over ere 409 Comoros 32 82 Kuwait it 28.5 _| Lebanon 204 52. Libya 191 49.1 Egypt 282 725 Morocco [ 40 | 36 Mauritania 45 116 Yemen 176 45.2As shown in table No. (43) that (308) members of the study sample representing a rate of 79.2% of the total members had heard or read about Saudi Arabia who are in most of the members of the study sample, while (285) of them representing 73.3% of the total members of the study sample had heard or read about the UAE, while (282) of them representing a rate of 72.5% of the total members had heard or read about Egypt, and (32) of them representing a rate of 8.2% of the total members of the study sample had heard or read about the Comoros Table (44) - Did you visit any Arabian countries before? Q: Did You Visit Any Arabian Countries Before? Yes No As shown in table No. (44) that (359) members of the study sample representing a tate of 92.3% of the total members had never visited any Arab countries who are in most of the members of the study, and (30) of them representing a 7.7% of the total members of the study sample have already visited the Arab countries Table (45) - Do you wish to visit the Arabian countries? ‘Q: Do You Wish To Visit The Arabian Countries? Thave strong wish Twant if I have the chance don’t wish Total As shown in table No. (45) that (217) members of the study sample representing a rate of 55.8% of the total members strongly wish to visit Arab countries who are in most, of the members of the study, while the (166) of them representing a rate of 42.7% of the 80total of the subjects they wish to visit Arab countries if they have the opportunity, and (6) of them representing a rate of 1.5% of the total members of the study sample does not wish to visit Arab countries. Table (46) - Which of the following countries you want to visit? Ss Q: Which Of The Following co Ratio Countries ¥ou Want To Visi? Jordan 36 | 14a Emirates 123 | 31.6 Bahrain ‘Saudi Arabia Sudan 28 Syria 18 Somalia igs Iraq 32 ‘Oman ul Philistine 20 Qatar 26 Comoros i La Kuvait 2 Lebanon. 36 “Libya 7 Egypt 202 ‘Moroceo 25 Mauritania 10 Yemen 12 As shown in table No. (46) that (232) members of the study sample representing a rate of 59.6% of the total members wish to visit Saudi Arabia, who are in most of the members of the study, while the (202) of them representing a rate of 51.9% of the total members of the sample who wish to visit Egypt, and (123) of them representing a rate of 31.6% of the total members of the study sample wish to visit the UAE, and (9) of them representing a rate of 2.3% of the total members of the study sample wish to visit Djibouti 81Table (47) - What are the places you want to visit in the Arabian countries? Q: What Are The Places You Want To Visit In The Arabian frequencies | Ratio Countries? Economical cities 151 38.8 Historic places 178 45.8 Educational establishments 60 15.4 Total 0 1 It is clear from the table (47) that (178) members of the study sample representing a rate of 45.8% of the total study sample the places they wish to visit in the Arab archeological sites are in most of the members of the study, while the (151) of them representing a rate of 38.8% of the total members sample places want to visit the Arab economic cities, and (60) of them representing a rate of 15.4% of the total members of the study sample places that they want to visit is the Arab educational institutions. Table (48) - Do you know Aras? Q: Do You Know Arabs? [ Frequencies Yes 31 No 308 Total 389, ‘As shown in table No. (48) that (308) members of the study sample representing a rate of 79.2% of the total members did not know Arabs who are in most of the members of the study sample, and (81) of them representing a rate of 20.8% of the total members of the sample study know the Arabs. 82Table (49) - Have you deal with Arabs before? Q Have You Dealt With Arabs eee Frequency | Ratio ‘Sometimes I didn’t deal with them before 30.6 64.3 ‘As shown in table No. (49) that (250) members of the study sample representing a rate of 64.3% of the total members do not deal with the Arabs who are most of the members of the study, while the (119) of them representing a rate of 30.6% of the total members of the sample study, sometimes dealing with the Arabs, and (20) of them representing a rate of 5.1% of the total members of the study sample are always dealing with the Arabs. Table No (50) if you have dealt with Arabs who do you find Arab's dealing with Chinese? Q: If You Have Deatt With Arabs ‘Who Do You Find Arab’s Dealing With Chinese? Good Modest Bad Total As shown in table No. (50) that (74) of the subjects who deal with the Arabs, representing a rate of 53.2% of the total members who deal with the Arabs believe that the treatment is modest in most of the members of the study sample who deal with the Arabs, while (62) of them representing a rate of 44.6% of the total members who deal with the Arabs believe that the treatment is good, and (3) of them representing a rate of 2.2% of the total members of the study sample who deal with the Arabs believe that the deal is bad, 83Table (51) - What is your general though about Arabs? Q: What Is Your General ‘Though About Arabs? eee ee Don’t know As shown in table No. (51) that (157) members of the study sample representing a rate of 40.4% of the total members thought that Arabs are the peaceful who are in most of, the members of the study, while the (153) of them representing a rate of 39.3% of the total members thought the Arabs are the humble, while (69) of them representing 17.7% of the total members of the study sample did not know what is their prevailing thinking about the Arabs, and (10) of them representing a rate of 2.6% of the total members thought prevailing with the Arabs are evils . Table (52) - Ifyou are interesting in reading about tke Arabian news , what are the fields you always read a bout? Q: If'¥ou Are Interesting In Reading About The Arabian News , What Are The Fields You Always | Frequency Read A Rout? ‘Economic 127 Political 186 Society , cultural and public live 167 Others 23 It’s shown in table No, (52) that (186) members of the study sample representing a rate of 47.8% of the total members follow the field of the Arabian political class who are ‘most members of the study, while the (167) of them representing a rate of 42.9% of the total members follow areas of society and public life, Arab cultural, and (127) of them representing a rate of 32.6% of the total members of the study sample follow the arcas of 84the Arab Economic, and (23) of them representing a rate of 5.9% of the total members of the study sample follow the areas of other Arabian fields Table (53) - How do you see the economical position of Arabian countries? Q: How Do You See The Economical Position Of | Frequencies | Ratio Arabian Countries? Excellent 155 39.8 Medium 145 373 Weak. 45 11.6 = Wott aes Total 389, 1 ‘As shown in table No. (53) that (155) members of the study sample representing a rate of 39.8% of the total members believe that the economic development of Arab countries is excellent in most of the members of the study, while the (145) of them representing a rate of 37.3% of the total members of the sample believe that the economic development of Arab countries is medium , while (45) of them representing a rate of 11.6% of the total members of the sample believe that the economic development of Arab countries is weak, and (44) of them representing a rate of 11.3% of the total members of the study sample do not know about the economic situation of the Arab countries. Table (S4) - How do vou see the political position of Arabian countries? Q: How Do You See The Political Position Of |____Ambian Countries| IRR Excellent Medium Weak I don’t know Total It's appear from the table (54) that (135) members of the study sample representing a 85rate of 34.7% of the total members believe that the political development of Arab countries is medium who most of the members of the study, while the (106) of them representing a rate of 27.2% of the total members believe that the political status of Arab States is excellent, while (97) of them representing a rate of 24.9% of the total members of the study sample did not know how is the political status of Arab countries , and (51) of them representing a rate of 13.1% of the total members of the sample study believe that the political development of Arab countries is weak. Table (55) - How do you see the position of Industrial Arabs? Q HowDo YouSee The Position OF | 5, sauencies Industrial Arabs? Excellent 107 Medium 130 Weak 97 I don’t know 55 Total 389 l As shown in table No. (55) that (130) members of the study sample representing a rate of 33.4% of the total members believe that the industrial development of Arab countries is medium in most of the members of the study, while the (107) of them representing a rate of 27.5% of the total members believe that the industrial development of the Arab countries is excellent, while (97) of them representing a rate of 24.9% of the total members of the sample believe that the industrial development of the Arab countries is weak, and (55) of them representing a rate of 14.1% of the total members of the study sample do not know how is the status of Arab States industry.Table (36) ~ Do you think that Arabian products contributed in changing your impression about the Arabs? Q: Do You Think That Arabian Products Contributed In Changing Your Impression About | Frequencies ‘The Arabs? Wea oss otc psy SD No 237 Total 389 As shown in table No. (56) that (237) members of the study sample representing a rate of 60.9% of the total members did not believe that Arab products contributed to the change their impressions of the Arabs who are in most of the members of the study, and (152) of them representing a rate of 39.1% of the total members of the sample believe that Arab products contributed to change their impressions of the Arabs. Table (57) - What is the degree of change that happened to your impression about Arabs ( Because of the Arabian products )? Q: What Is The Degree Of Change That Happened To Your Impression About Arabs ( Because Of The Arabian Products)? Improved alot Improved to some extent Didn't improve Became bad to some extent Total It is appear from the above table No (57) that (77) of samples of the study believe that Arab products contributed to change their impressions about the Arabs, representing a rate of 50.7% of the total members believe that Arab products contributed to change their impressions of their impressions of the Arabs improved a lot products because they are the group most of the subjects who believe that Arab products contributed to change their impressions of the Arabs, while (42) of them representing 27.6% of the total members who believe that Arab products contributed to change their impressions of the Arabs 87improved feedback to partly because of the products, and (30) of them representing a rate of 19.7% of the total members of the study sample who believe that Arab products contributed to change their impressions of their impressions of the Arabs has not changed ecause of the products, and (3) of them representing a rate of 2.0% of the total members Study participants who believe that the Arab products contributed to change their impressions about the Arabs, their impressions worsened to some extent because of the products. Table ($8) - Whau are the most Arabian products for you? Frequencies re The Most Arabian Produets For Yi Petroleum 289 Agricultural 80 Technolog 20 Total 389 As shown in table No. (58) that (289) members of the study sample representing a rate of 74.3% of the total members believe that petroleum products are the most famous Arab in most of the members of the study, while (80) of them representing a rate of 20.6% of the total members believe that the products are the most famous Arabic food, agricultural, and (20) of them representing a rate of 5.1% of the total members of the sample believe that technology is one of the most famous Arab products. ‘There are differences of the Arabian and Chinese impression before and after 2000 Differences of the Arabian impression before and after 2000: 88Table (59) - Do you have any specific impression before 2000 about the Arabian countries and tts people? Q: Do you have any specific impression before 2000 about the Arabian countries and its people? As shown in table No. (59) that (238) members of the study sample representing a rate of 61.2% of the total members has a specific impression by the year 2008 for the Arab States and its people who are in most of the members of the study sample, and (151) of them representing accounted for 38.8% of the total members of the study sample did not have a specific impression before 2008 for the Arab States and its people. Table (60) - What is the degree of change that happened to your impression? }: What Is The Degree Of Change That Happened a rear Recetas Improved alot 89 |_______Improved to some extent [ees a0 Didn't change G4 ‘worsened to some extent 3 Total 238 As shown in table No. (60) that (89) of the subjects who have specific change in their impression representing a rate of 37.4% of the total members who have specific change on their impressions improved a lot who are in most of the subjects who have specific feedback, while ( 80) of them representing a rate of 33.6% of the total members of the study sample who have specific change on their impressions improved to some extent, and (64) of them representing a rate of 26.9% of the total members of the study sample who have specific change on their impressions have not changed, and (5) of them representing 89a rate of 2.1% of the total members who have specific change on their impressions ‘worsened to some extent. What do you know about Arabian people within three to five words Politically, economically and cultural Political field Table No (61) - Shows the impression of Chinese people about the Arabian pottical position [Searle eT rregquene Un Sability stragples 12 Non — democracy 18 Unsaté 21 From the results shown above , its clear that the most important features of the vision of Chinese people about the Arabian political situation is they consider the Arabia areas is unsafe, then their vision about the non democracy followed by the area has many struggles Economical field Table (62) - Shows the impression of Chinese people about the Arabian economical position Article Frequency _| Order Different in economical developing 15 3 Oil areas 20 Good According to the results shown above its clear that the most important features of the vision of Chinese people about the Arabian economical situation is that they see it as an oil areas then it is good from the economical position followed by their vision that it is different in economical developing. 90Cultural field: Table (63) -Shows the vision of Chinese people about the Arabian cultural position Article Frequency [Order Arabs have great cultural and civilization UW 2 Arabs is peacefil and is a victim of international struggles and he loves peace. 17 L Arabs used to wear traditional clothes and loves beauty 8 3 As shown in the table, the most important features of the vision of Chinese people about the Arabian culture situation is that they think Arabs are peaceful and is a victim of international struggles and he loves peace then Arabs have great cultural and civilization and Arabs used to wear traditional clothes and loves beauty . Arabs vision about Chinese Political field Table (64) - Shows the vision of Chinese people about the Arabian political position Most of study samples agree that its political power hasn’t appeared yet in the international filed . Its Arabs friends didn't get benefit from sy its As shown in the table, the most important features of the vision of Arabs people about Chinese is that they think its political power hasn’t appeared yet in the intemational filed, Then Its Arabs friends didn’t get benefit from supporting its cases. anEconomical field Table (65) shows the vision of Chinese people about the Arabian economical pasition [_ Frequency [Order] [Big economical power] is) As shown in the table, the most important features of the vision of Arabs people about Chinese is that they think itis a big economical power. Cultural field : Table (66) Shows the vision of Chinese people about the Arabian cultural postion China has a big cultural and civilization ftom a long historic times As shown in the table, the most important features of the Arab people about Chinese is that they think China has a big cultural and civilization from a long historic times 92Chapter 4: Today and Tomorrow’s Cultural & media Cooperation Between China and Arab Countries China and Arab countries have longstanding ties dating back thousands of years through the Silk Road, and through the incense Marine road that witnessed an increased relations between Arab countries and China in the era of Islam. In additional, an increased commercial flights between the two sides began to modemize relationships between China and Arab countries. After the founding of the People’s Republic of China in 1949 were established the official relations of Arab states (Egypt, Syria and Yemen) with China. It began in 1956 and lastly with the Kingdom of Saudi Arabia in 1990, and it is one of the most powerful States related to China politically and economically and the biggest trading partner of China in West Asia and North Africa, In the present day, the Arab States are composed of 22 states and they have powerful diplomatic ties with China whose political and economic cooperation have known a significant development, However, that cooperation in some other areas such as technical, cultural, and media field still needs to be strengthened, And we can say that relations between the two countries have become more important in the international arena. If we look at the advanced level of mutual official visits, and other issues of common concer, one can realize that such level of progress in relations must be accompanied by cooperation in the field of media, Media, as a tool for enlightenment and dissemination of knowledge, plays an important role in strengthening mechanisms for the convergence of culture and civilization between the Arab countries and the People’s Republic of China. The consolidation of friendship and cooperation in various areas of political, economic, commercial, cultural, educational, artistic, technical, technological...have been improved, which was very interesting for both sides. ‘Therefore, the cooperation in the field of information between China and Arab countries has become an imperative, which is important as far as cooperation in other areas of importance because it enhances the cooperation in other areas and contributes to the rapprochement between the peoples of China and the Arab world. 934.1 Arabian countries overview Space Habitants in _2006 1001450 | __78887007__—*| Iraq #1072 27783383 Syria 185180 18881361 Lebanon 10452 3874050 Jordan 92300 5906760 Saudi Arabia 0000, 27019731 Yemen 527970 21456188 Libya 159540 5900754 Sudan 2505810 41236378 Morocco 710850 31756259 163610 17820 2381740 35178188 665 698585 11437 885359 Tmarets 83600 2602713 Oman’ 309500 3102229 Mauritania 1030700 3177388 Somali 637657 8863338 Philistine 27687 3889249) Jabot 23244 486530 Comoros: 2170. 690948 Total 13953041 339,510,535 (2007) 4.2 Reality of Cooperation in the Field of Media: Relations between China and Arab countries are found to be significantly flourishing, in many areas, and have made great and important strides. Yet, the level of cooperation in the above mentioned areas are much higher than the level of cooperation in the media, Both sides are used to receiving their information from other Westem media and new’s agencies that engage in reporting what are always behind the real facts. Firstly, there have been attempts by some media stations to open offices in China, as the Middle East News Agency opened their office in Beijing. Then, Al Jazeera television opened its 94,office, and after some other agencies started to find collaborators reporters such as the Saudi news agency SPA. Finally, "Saudi Press Agency" and the Arab Republic of Egypt have been the first foreign stations that were opened in the media sector followed by the opening of its embassy in the Chinese capital of Beijing. Those Offices are still playing a very important role in the media industry. From the Chinese side, Xinhua news agency opened new offices in a number of capitals of Arab States. And from the belief of the the Chinese government in the importance, and role of the media between China and the Arab world, China launched on Saturday the twenty fifth of July 2008 a new television channel of Arabic-speaking presenter of the Chinese-speaking Arabic, which is affiliated to the Central Chinese Television Network (CCTV), and its aim "To deliver a true picture of the country to the peoples of Middle East and North Africa.” And the new channel broadcast news programs, cultural and entertainment around the clock. The launch of the Arabic TV channel was part of a plan adopted by the Chinese government to promote their views by encouraging local media to go to the outside world This will definitely be the channel for creating a crucial bridge to enhance communication and mutual understanding between China and the Arab world, and between China and the outside world enabling a better and deeper understanding of China, and also China to have a more realistic picture of other countries. Moreover, one of the ‘most important objectives of such launch was also aimed at correcting the impression from distorted information propagated by some foreign media about China.’! ‘The channel made its goal of excellence in five areas to compete with other international channels that are broadeasting programs in Arabic. And thece areas are “programs, and technical talent, management and partners." 300 million Arabic speakers live in 22 countries in the Middle East and North Africa and East Asia capture will be able to get the new channel from the twenty-fifth of this month, China has also launched a number of English-language newspapers for foreign audicnees while China has been complaining for a long time the coverage described by unfair broadcast by foreign media ‘Thus China has provided a lesson on the tremendous communicative power of the Arabic language. ‘The Arabs and Chinese have realized the importance of media in the present era and China begins to be interested in this aspect as well as Arab countries have decided in the "thang Shn Ming - Deputy Ditetr af he Information Office of ihe tate Coun of China, speech a a sena inthe field of media cooperation between China and the Arab States, 2 9543" meeting of the Council of Arab Information Ministers to work on activating the Arab Chinese cooperation - in the media sector. In addition, a memorandum of understanding was assigned between the Information Office of the State Council of the People's Republic of China and the Secretariat of the Arab League on cooperation and friendly exchanges in the field of information between China and the States Members of the League of Arab States which contains the following The Information Office of the State Council of the People’s Republic of China, and the Sceretariat of the League of Arab States hereinafter referred to as the parties, in accordance with the views of the joint agreement reached between the parties in the first session of the seminar media cooperation between China and Arab countries (from 23-26 April 2008, Beijing) in the framework of cooperation forum between China and Arab countries. In order to strengthen the relationship of friendly cooperation between the Chambers govemment media in China and the States Members of the League of Arab States, as well as promoting cooperation between China and the States Members of the League of Arab States in the areas of media and publishing, version, and radio and television and promote knowledge of and friendship between the peoples of China and the Arab world through the public media, Both parties have agreed as follows: Article I The two parties agree to exchange information regularly, and exchange news about the political, economic and cultural rights in the countries represented by the parties via the press, newspapers and publications, radio stations and television channels, websites and other public media. Article IL First: The Parties shall encourage media organizations and sectors of publishing, version, and news websites and news agencies, publishing houses, the version in China and the States Members of the League of Arab States to cooperate in the following areas: 1- The exchange of news articles, notes and publications, 2- The exchange of visits by delegations from the media experts, specialists and journalists 3- Participation in intemational exhibitions of books and other expositions, seminars and international conferences on the media, %4 The exchange of visits and delegations of workers and specialists from the liquid media. 5- Agreement to grant to train workers and specialists from the media. 6 - Cooperation in linking websites. Secondly, 2 contract was signed by the parties or relevant authorities of China and the States Members of the League of Arab States, after consultation, detailed agreements on cooperation in order to achieve cooperation in the areas mentioned above. “Article IIT ‘The parties agreed to exchange visits between delegations of high-level officials or technicians per year, bear the expenses of invited intemational travel, and bear the expenses of those invited within the host countries visited and the host authorities to prepare an agenda for the visits of guests at their request. Article IV Parties will seck to establish a mechanism for consultation and cooperation relations continued to become the basis for initiation of cooperation projects in the field of public media Article V Parties will organize the session of the seminar (or forum) to the media in Arabic, Chinese and once every two years with the participation of officials of the local media- govemmental organizations and media and the mainstream media of China and the States Members of the League of Arab States, and is determined the date of the Symposium and its place in consultation between the parties. Article VI Both parties provide facilities for exchanges and visits between the technical specialists in the areas of news, editing and publishing, version, and the Intemet, radio and television from China and the States Members of the League of Arab States, Article VII Parties will seek to broadcast programs for Chinese National Day holidays and the assistance of the Arab national media organizations in China and the States Members of the League of Arab States. These institutions are being exchanged for the software or 7setup joint programs to achieve this goal. Article VILL Bach Party shall encourage journalists, photographers and publishers of books and other specialists from the media organizations in part to conduct activities specialized in the countries party to the other match with local laws, and through the provision of necessary assistance to these specialists, according to the laws of China and the States Members of the League of Arab States, Article IX Each activity conducted by the parties in the framework of these mentioned in conformity with the laws in China and the States Members of the League of Arab States and intemational treaties to which the associated parties. Article X Parties will seek through friendly consultation to resolve any differences that may appear in the process of implementation of this memorandum. Article XI This note is subject to change and add-on with the consent of the parties. The agreements for the correction of this note or additions which are an integral part. Article XII "This note is to activate on the day of signature, and the duration of effectiveness is five years. If any party not submit a request of any party to end this note before the expiration of the term effectiveness of three months, it continue for the effectiveness of this note to five years to come again, and then renewed the same conditions. " The signing of this memorandum in Beijing on April 24, 2008 in two originals in both Chinese and Arabic, both texts being equally authentic. Information Office of the State Council General Secretariat Republic of China League of Arab States 984.3 Future cooperation in the field of information (media) Expecting a significant cooperation between the Arab world and China's in the field of media that keeps pace with cooperation in other fields, the China-Araly Cooperation Forum was established. In 2004, it was held the first forum for all sectors, including the media. Some seminars and meetings were held at the sidelines of the political meetings. The political meetings included the ministerial meetings of the foreign ministers, which included up to four meetings, Besides, the annual meeting of senior officials was held. ‘Also, a seminar of cooperation in the economic sector was organized and the first session in the sector of energy was lastly held at the Forum on China = Arab Countries Economic and Trade in the city of Yinchuan, capital of Ningxia Autonomous Region of Ningxia Hui in the northwest of China in the period between 26 and 30 of September. Also, a festival of Arab art was t organized twice in China in 2006 and 2010 added to the first and second sessions of the Conference of Businessmen, Besides, it was held the seminar on Arab- Chinese relations and dialogue between Arabic and Chinese civilizations and the first conference of Arab cooperation with China in the field of environment. Furthermore, the first session of the Conference on Arab-Chinese cooperation in the field of energy took place as well as the senior meeting of cooperation in the field of media (twice in China and the kingdom of Bahrain) next to cultural seminars with the presence of the Ministers ‘of Culture in the Arab States and China. Both China and Arab countries seck to intensify cooperation in the field of information. Thus, it held several news agencies and Arab agreements to exchange news and information with the Xinhua News Agency, Chinese, ‘The lack of information and media sources between the two parties inspired officials, intellectuals, and media men in China and Arab countries to discuss seriously about finding a new way to achieve all-round cooperation in the field of media and not only on what is dictated by the Westem media for both peoples, and here was bom Cooperation Symposium in the field of information between China and the States Arab, The first session of the symposium of Arab-Chinese cooperation in the field of information was organized and supervised in Beijing in 2007 by the Secretariat of the League of Arab States in collaboration with the Information Office of China's cabinet. ‘They proposed a symposium to establish a committee specializing in the field of design 99and strategic information planning given to the fact that political, economical, and informational developments are oceurring in Arab countries and in China. So, the world view on the nature of communication and information system should be updated to the latest developments in sciences and new technologies. Therefore, the most important objective of the committee should be focused on transmitting the decisions of the Arab Chinese Forum and work on improving the bilateral relations through information and communication. And the members of this Committee of representatives are composed of delegations from the Arab Media, the Chinese government and the private sectors. The committee has 8 clear goal which is to build a positive stereotype on Arab-Chinese relations in the regional and international forums. In the same perspectives, the visualization of the Committee's work plan and its period of implementation occurred in two phases with the proposals to link the members of the Arab-Chinese Forum by a sophisticated electronic communication network with a website that can be read in several languages. The idea of a new center that will serve as a place where will be held the periodical Arab Chinese Forum and will be specialized in media affairs. In addition, a traveling exhibition of documents between the Arab states and regions of China were established, which task was to design and make the Forum's Archive Information, Electronic Library, the annual report on File Information, and the creation of ‘the first forum for information centers in the Arab and Chinese media for the exchange of information as well as research in the field of public information on the development of Chinese-Arab relations. measurement of public opinion so as to get to better know and understand views from various segments from society in the Arab world, On the other side, Chinese delegations inally, the committee was assigned to conduct frequent were visiting media on several axes and established some training courses for media personnel in order to provide them with some tools conceming how to better manage events and media activities that are related to Arab-Chinese relations. ‘The researcher believes that if such a goal is achieved, it will certainly lead to the upgrading of Arab-Chinese relations in various fields and will bring interests of their peoples with a common strategy aimed at achieving the desired cooperation and to ‘overcome the problems faced by the Arab-Chinese cooperation. The evolution of the media and its role in the transferring and explanation of political and economic decisions is to create 2 kind of quick impact on the relations between states, 100whether adjacent or distant, which requires coordination and closer cooperation between the Chinese and Arab media. It is necessary to maximize information volume and improve the quality at both sides fiom the great potential of the development of information technology and human cadres and from other possibilities that can contribute significantly in reducing the gap of communication between the Arab community and the Chinese, so as to help build a strong strategic partnership based on understanding the importance of the interrelationship between the governments and peoples. Such communicational tasks were added to the previous ones concerning to only strengthen the economic, political, and commercial sectors. ‘The Arabian arena has recently known some major innovations in the development of media and communication, as well as China has been recording an acceleration in the field of technical communication and information while the world, simultaneously, is engaging in carrying out the policy of large conglomerates and large gatherings in various fields. Therefore, the cooperation in media between China and Arab countries is not guided by only a simple choice; it is indeed dictated by the consideration of the importance of using the same method in the field of information through the development between the media in the Arab States with those in the Republic of China to achieve several goals. It highlights the aspects of Arab-Chinese relations by working to develop a media system in which are put specific programs on an annual basis. Doing so may help to eradicate the media silence towards the other from both sides. It is also important to coordinate between the Arab and Chinese in the area of information and culture, to carry out the cooperation agreements concluded between them to form a mechanism of cultural and heritage, to separate the task of taking care of these relations to reflect the cultures of Arab and Chinese peoples, and to highlight the common cultural aspects of the two sides and push dialogue of civilizations forward™. ‘The civil and private institutions must also be encouraged to contribute to the cultural and media cooperation between China and Arab states and the creation of digital library information to feed the Chinese-Arab relations is a of paramount importance and would be very useful for both sides. ‘The first seminar included mectings that were concerned in the collaboration of the Arab media of China in supporting the Beijing Olympics in 2008; the second discussed *. Sheikh Faisal Al-Malik, deputy Ministry of Informetion , speech to tie fist session of the Arab-Chinese Cooperation ‘Symposium in Beijing (title: today's media, 2008). tolthe conditions and possibilities of Chinese and Arabs media and planned for development, the practical cooperation and the importance of increasing the role of media in promoting China-Arab relations. ‘The Arab media pursued a policy of non-bias in the coverage of events in China; for ‘example the coverage of the situation in Tibet by reporting all views included Chinese who believe in the non-interference in internal affairs of any country, as endorsed during the interview not be dragged into politics in the subject of 2008 Olympic game, which took place in Beijing as an intemational forum for all peoples of the world closer linkages between them and express their desire for peace in the world as it approve the same policy in the riots in Xinjiang province, the fifth of July 2009. The bilateral cooperation had achieved satisfactory results for both sides. In addition, there were signings of a significant number of agreements and memorandums of understanding in various areas and the creation of new mechanisms to implement the provisions of the executive program signed between the parties that were organizing the framework of the Forum, The media's is one of the most important areas of cooperation which was helping the two sides to obtain the necessary attention of the Arabs and Chinese. The foundation was a success as a first step which we are witnessing the birth day. After, it was followed by most practical and important steps in political, economic, cultural areas. As a result, the belief in the important role of media in bringing the peoples, of the world together through the open space and the Internet was better appreciated. Believing in the importance of information and danger at the same time, cooperation in this area will make the Arab-Chinese relations more unique and important. Next, the balance of cooperation between the two sides, regarding the rapid development, was witnessed by the media in the world. In terms of approach, style, and technological progress, something that requires the Arab and Chinese sides to intensify efforts and to establish an effective partnership in this area through the exchange of experiences and benefit from China's experience leading the transition to digital television as well as the production of three-dimensional programs’, Thanks to the importance of human resources in achieving the aspirations of the two sides to progress in this area, the Arab side is convinced that there should be an exchange of delegations between the bodies of television and radio in Arabic and in Chinese, which will open the important aspects of the exchange: news and drama broadcastings will come °%. Qian Xiao gian - Deputy Director ofthe Information Office ofthe State Council, Chins's 2010 102first along with documentary films. ‘The convening of the First Symposium of the Arab-Chinese cooperation of the media is an evidence of a firm and healthy development of the cooperation and friendship between China and Arab states. It also highlights the importance placed on the media by oth sides as well as taking care of the above mentioned communicational tasks and well expanding its scope. As one of the tasks that are not pillar is to promote trust and mutual understanding between the two peoples, but also in the face of challenges posed by globalization, and facilitate the flow of news between them, and configure the right image for our peoples and world public opinion, for our reality. The Arab states are firmly convinced that the cooperation between the Arab media and the Chinese will open new areas for bilateral cooperation, and expand the possibility of mutual and immediate news and information on the achievements on both sides. And the direct flow of news is very important in helping the Arab and Chinese public opinion to find out what is really happening to the other side. Moreover, the serious gap, a reliance on third side access to news for Arabic and Chinese audience, has been being filled. Past practices have shown danger, because the third part was in many cases neither a friend of the Arabs nor a friend of the Chinese. ‘Thus, that kind of news coming from their media machine was not accurate and lacked objectivity and impartiality. That fact was at the foundation of wrong perception among some groups in Arab and Chinese public opinion on what is happening in China and Arab countries™. The second symposium was aimed at cooperating Arab-Chinese media and carrying ‘out the executive program of the Arab-Chinese Cooperation Forum, which was held hetween 2008 and 2010. Also to make both sider understand the importance of strengthening cooperation between media institutions by encouraging the exchange of information; written and audio-visuel material. Electronic exchange of visits and organization of exhibitions, seminars and events common to both official and private will contribute to activate the "Arab-Chinese Cooperation Forum" plans and deepen the convergence of civilization and cultural in the context of globalization as well as providing a means of communication and information technology. ‘The symposium addressed five basic themes affecting significantly the opportunities for promoting China-Arab cooperation, namely: ‘The first axis: presentation and inventory, definition and modes of modem i yunshan, head ofthe Publicity Depactmenof the Central Committee of the Communise Party of China,2010 103communication and projected in the media. The second axis: the recruitment and means of communication to achieve the desired cultural interaction between the Arabs and China Third axis: To achieve a free exchange of information and freedom of information. Fourth axis: The relationship between the use of new media technologies and the knowledge of the society. Fifth axis: Show the Chinese experience in the Arab in the new media. " Journalists from both sides, who were participating in the symposium, suggested the following: 1- To support the exchange of delegations, media and seck to establish information offices in accordance with available resources and facilities as possible. 2- Strengthening the role of the media attached to diplomatic missions in the event of the existence of these centers or to find work. 3- Holding seminars and cultural information regularly. 4- Establishing information and cultural exhibitions. 5+ Strengthening the translation movement from and through the media on both sides. 6- To specify an area of information in both Chinese and Arabic in the media and its organs on both sides 7- The involvement of the private media sector, similar to what is happening in the business processes and facilitate this. 8- Expanding the exchange of quantitative information based on quality, which aims to strengthen relations required, 9- Producing programs and documents, information and cultural identify each party to the other party. 10- Technological exchange in a soft, especially at the level of digital media and the Web. The second seminar came out with the following joint announce: The Joint Statement of the second session of the symposium for Arab-Chinese cooperation in the field of media, which took place in the Kingdom of Bahrain (6"- 7" of May 2010) Within the framework of the implementation of partial information from the executive program of the Forum on Arab-Chinese cooperation, the Symposium of Arab- Chinese cooperation was held between 2008 - 2010 and in the field of media from 6" to 8"" of May 2010 in the Kingdom of Bahrain, It had participation from officials from the 104relevant sectors of government affairs and media, officials of major media outlets and experts in information and communication from various Arab countries and China as well as officjals from the Secretariat of the League of Arab States. Both sides stressed the positive results achieved by the Arab-China Cooperation Forum in various fields and to the level of the distinguished relations between the two peoples. And the two sides seek to strengthen these relations and push them to the level of strategic cooperation and reviewing the results achieved by the two sides in the field of ‘media cooperation since the first session in Beijing. The second session of the seminar media cooperation one of the steps in this next phase where a range of ideas of importance in deepening media cooperation, according to new developments and challenges posed by the orientation of the new world in the field of media, indicating the care of both sides to keep pace with this development and adapt it according to the interests of both the Arab and Chinese. Both sides also stressed the pivotal role played by the media in promoting the convergence of intellectual, cultural, as well as deepen the bonds of friendship between the two civilizations through the proper recruitment of the various media in bringing the visions and ideas within the framework of understanding and respect for privacy and to transform any differences element into enriching the fiiendship and cooperation. Under such circumstances the media gateway is essential to deepen the cooperation by highlighting the importance of Chine-Areb Cooperation Forum as one of the most important mechanisms of cooperation regionally and internationally. Finally, the title: using of modern communication media and prospective in the field of information the eubject of thic eympocium dealt with co that participants in the discussion of this subject to several issues including + Review and limit the definition of modem communication media and prospective in the field of media, + Employment the means of communication to achieve the desired cultural interaction between the Arabs and China. *'To achieve a free exchange of information and freedom of information Media Freedom. + The relationship between the use of new media technologies and the knowledge society. + View the experiments and experience of the two sides in the field of new media. ‘The participants held extensive discussions and solved a variety of issues of common concem in the field of information, and perhaps the most notable mechanism for 105overseeing the implementation of projects, media cooperation between the League of Arab States and China, as well as increasing the frequency of exchange of visits of delegations, ‘media and training of media cadres of Arab States and China. The two sides welcomed the results of the Second Symposium of cooperation in the field of media as to the mechanism of positive in promoting Arab-Chmese relations and extending more bridges of cooperation between the two sides and progress in those relations to a strategic level view of the vital and important role of media in the lives of peoples and nations. The two sides expressed their keenness to increase the level of communication between the local media in Arab countries and China, Also, these seminars station to assess the results of this communication and to address any shortcomings or obstacles preventing the achievement of the objectives underlined in the memorandum of understanding signed between the two sides during the first symposium in Beijing, The two sides agreed to hold the next session of the symposium Arab-Chinese ‘cooperation in the field of media in 2012. 4.4 Analysis of information on Arab States in nowadays Chinese media. Chinese media has recently been more interested in Arab countries news whether itis from newspapers, television stations, or even from Internet web sites. Chinese have a special interest to the following topics: Exchange of visits between leaders of China and the Arab countries, high-level delegations, and upgrade the bilateral relations between the two countries and exchange ‘views on international issues. Chinese media are also interested in the inflow or outflow of high leader's visits or travels by following the deals and decisions between local and foreign leaders, for example the new top visits of the Chinese President who addresses the media as well as official visits during the visit of former Chinese President. Then reports about the States visited by the leaders of China are covered and reported. Issues of peace in the Middle East During the Arab Summit in March 2002, the Saudi peace initiative got the most 106interest of media attention from the Chinese, and the contents of the proposals to end the Arab-Israeli conflict, At the same time, the Chinese media shows interest as their Arab counterparts. Also, the travel of the Chinese envoy to the Middle East next to China's participation in the summit of Arab countries recently in Libyan Arab Jamahiriya, 2010 were remarkable, Chinese media also paid attention to the activities of China's envoy to the Middle East, China's role in the Arab and Israeli conflict, and the issue of occupied Palestine, and Sudan's Darfur issue and other issues. 11" September events and its effects Media has discussed the history of US-Saudi relations, U.S. relations with Bin Laden, and his position for the Saudi regime, the Chinese media has rejected the Western views, and criticized the Western reports that Saudi Arabia's involvement in the Sept. 11 attacks. But some media and some marginal private commercial Internet websites have embraced the views of Western which is much spread in the world. Gulf War and the Iraq war The Gulf War was also presented in the Chinese media, when the United States announced the war on Irag led by Saddam Hussein in 1990 after the occupation of Kuwait. ‘The means to inform the Chinese publishing extensive material on this war and the fate of the world, especially the region is the primary source of oil in the world, after the end of War published Chinese oditiun of the book. "Descit Brave wartivi" why is Saudi prinec and the commander of the Saudi army and coalition forces, and the story gained considerable press interest. As far as the Iraq War in 2003, and the toppling of Saddam Hussein by the United States, presented in the Chinese media and received coverage of very large and this coverage painted a mental image of Iraq and its people and the sympathy of the Chinese people with Iraq and the Iragis and influenced press reports in the Chinese people and painted those reports fixe positive for Saddam Hussein. Oil production and economic cooperation 107Saudi Arabia has the largest oil reserves and is the largest oil exporter in the world. It is also a member on OPEC and member of the Group of Twenty and China depends greatly on Saudi Arabia and the Gulf States such as Emirates, Kuwait, Oman and Qatar to meet the needs of oil since 1993, where China imports 30% of its oil imports from Saudi Arabia, will be after 20 years the proportion of 60% from the Middle East. The Chinese newspaper on economics that the official statistics show that China imported 911,263 million tons of crude oil with the proportion of 31.29% of its interior along the line with the automobile industry and its impact on the balance of expenditure of China, and this increased the interest in Chinese oil prices. Saudi Arabia, Saudi Arabia, by virtue of its strategic importance in the Chinese oil market In a speech to the President of the International Consulting (Meng Fanchen) at the magazine of South Weekend that the transport of fuel in China consume more than 50% of the total consumption, Therefore, it was necessary to increase their interest in the oil prices and then interest in news of Saudi Arabia and the Middle East in the Chinese media. Economie cooperation as evidenced by a significant presence in the Chinese media and covers many of the conventions in major projects cover a comprehensive and thorough. Interest in nationalism, Muslim and Chinese labor in the Arab States China has more than 20 million Muslims, who represent an important link with other Muslim countries. They are following the Arab and Islamic countries news, especially those countries with the sanctties of Islamic nations like Saudi Arabia because of Makkah and Madinah. ‘The number of pilgrims from China has reached 13 thousand people and during the 2006 pilgrimage Chinese media covered the incident Hajj during which 244 people died including 5 Chinese Muslim. Occasionally, the Chinese media and the Intemet pages made coverage of the event and it was full of impressive words. The Chinese media also published reports on Chinese companies and workers who work in Arab countries, whose infrastructure projects have exceeded 500 thousand workers in various Arab countries. Sports competitions in football Sports events in the Chinese media have a good importance, especially those of Arab States, which are located in the Asian continent such as Saudi Arabia, Yemen, Oman, 108United Arab Emirates, Qatar and the Commodores, Kuwait, Iraq, Syria, Palestine, Lebanon and Jordan . We find at many times news on the Saudi team sports in the media, especially after China's participation in the sessions of different sports such as the World Cup qualifications, Asian Cup and Olympic Games and the Gulf Cup. As we also find the concems of other Arab countries that qualify for the World Cup and the Olympics. 109Chapter 5 Results, Discussion, Suggestions The process of creating a positive image of others is very important for it serves {international mutual relations. In contrast, the negative mental image impacts negatively on intemational exchanges, In addition, in recognition of the importance of the (image), all countries are secking to improve its image abroad. They are trying to achieve a good image that can make their foreign relations gain three goals: security, dignity, and self-interest. According to Hans Morzintho (Hans Joachim Morgenthau, polities among nation 1984) foreign policy envisages three goals: to maintain strength, increase power to influence the sense of good reputation, and to get trust from other people. The increased interest in study of the image of mind, or typical of their relationship to policy science, on the one hand, and the relations between States on the other hand, is based image analysis on the idea that political behavior depends to a large extent on the mental image, media are changed from the mental image of individuals and peoples, and these in turn affect political behavior in the final Media scientists believe that mental image is the final product of the subjective impressions of which consists of individuals or groups at a specific person or system, or a particular people while Kelman considers it as a structured representation of a theme in the cognitive system of the individual, ‘We cannot export the image of an intemational public opinion on Arab and islamic countries outside the scope of multilateral relations in the Middle East, or the Arab-Isracli conflict. Also the mutual influence between the media in the areas of the world, and at the same time, we cannot separate the image of Arabs and Muslims in the West from the historical context.. In addition, the role of certain parties to devote a picture dominated by the negative character and the presence of bad events within the Arab and Muslim world might offend the picture It was the historical factors, the beginning of Islam and its spread, and wars of the Islamic Crusades, the arrival of Islam to the heart of Europe and the west Arab, and some events in the Arab States and the Middle East such as the erisis of American hostages in Iran in 1980, the Iran-Iraq war (80-1988), and the invasion of Kuwait in 1990. In addition to the Arab-Israeli conflict and the Jewish domination of the Wester media are all factors in the hands of the West to tarnish the image of Arabs and Muslims. Similarly, the Westem media talks about China and continue to use human rights and 110freedom, as well as some economic reasons as a pretext to distort the civilization and culture of the Chinese people and their love of peace and security. On the other hand China has a lovely graphic image with abroad which is based on nine features: peace- loving nation, the victim of imperialism, socialism, against the hegemony of the third world, in support of liberation movements, independent, strong, cooperative. And so did the United States recently by forming a committee headed by Edward Djerejian, so as to study the U.S. image in the Muslim world, The Committee submitted to Congress a report ‘mentioning the fact that popular Islamic hostility to U.S. policy has «grown to unprecedented levels », the report suggested the need to change the United States for its foreign policy, With regard to Chinese media exposure to the Arabs, the analysts, journalists and intellectuals see the tools of cultural and media without offending the people, culture and about the approach taken by the Chinese who, since ancient times, was not a forerunner of other cultures, but has always been peaceful, as confirmed by the study at hand, which confirmed the sample image that the image has not changed because of the negative follow-up to the local media of their countries. In addition to this, ancient history provides us with facts about the nature and roots date on China's relationship with states and societies of the ancient world reflecting the bright side of the Chinese civilization and historians, which confirms that the history of relations between China and countries of the Arabian Peninsula stretches back up to before the advent of Islam. In tum, it has been developing and leading to a more interactive and attention-oriented since the time of the successors of the Prophet Mohammad (PBUH), who established the first diplomatic exchange with the state of China at the time as indicated by the saying of the Prophet “ Seek knowledge even in China®| a model of what characteristic of China's position, and the historians and researchers also stress that the relations of China with other countries and peoples of the ancient world have not been stopped but has seen a positive development throughout history. Thus, it means those relations between China and others are among the first from the outset to promote mutual respect and understanding, dialogue and the development paths of peaceful coexistence and mutual benefit. 5.1 Arab people: The sample showed that 62.8% of the total participants are males, 41.9% in middel age, 51.5% high educated, 38.4% with low income, 41.1% from Egypt, 35.2% specialized 1in Humanities agrees that the personal impression of the Arabs about China in general completely agree on one of the personal impression of the Arabs about China in general and that is "I support the strengthening of relations with China.” To some extent, on eight of the personal impression of the Arabs about China, in general and the important of it consisted of: 1. Generally the Chinese seeks to promote relations with the Arabs. 2. Generally the Arabs get benefit from technical and economic development of the Chinese. 3. Generally the relationship with the Chinese and the Arabs is considered strong, 4. China will become a superpower in the world. 5. Generally the Chinese has the culture to distinguish them from others. Members of the study sample are neutral for five of the personal impression of the ‘Arabs about China in general, are: 6. Relationship of the Arabs in general with the Chinese in the economic field only. 7. Chinese cultural activities in Arab countries made a positive picture of China and its people. 8. It is best to deal with China than other communities. 9. In general Arabs gets benefit of the political situation of China, 10. Chinese products have impacted negatively on the image of China. ‘These factors that configure personel impressions about China, in general agreed, that the three factors in general is moving positively to some extent and that are Trade between China and Arab countries, Chinese products in Arab countries, and ‘Travel to China Some factors of composition of personal impressions about China in general is considered an influential positive regular notably that consisted of political relationship between China and Arab countries, behavior of Chinese residents in Arab countries, fashion wore, satellite channels that talk about China, ffiendship, study and fellowship to work with the Chinese. ‘These five factors are effective to some extent about Chinese: reading newspapers and books as will as novels and stories, listening to radio stations, Customs and traditions, Language. The major negative is "religion espoused by Chinese.” An important role in building the image of the Arab people about Chinese: 51.3% know Chinese, 95.6% visited China, 42.4% wish to visit China, 48.3% wish to visit economic cities, 49.7% dealt with Chinese, 46.4% Arabs-Chinese cooperation’s are good, 46.2% Chinese are peaceful, $1.9% read-watch Chinese news, 45.0% following economic 112issues, 77.5% China's economic development are excellent, 77. development of China's political are excellent, 84.0% development of China's industrial are excellent. There are differences in the impression of Arabs and Chinese before and after the year 2000” Differences in the Chinese impression of the Arabs before and after 2000: 54.8% did not have a specific impression about China, 71.9% improved their impression of China, 82.0% believe that Chinese products have contributed to change their impression, 59.9% improved their positive impression of China. Table (67) The Effective coramunication methods informing the mental image about the Chinese ‘Standata as bdeviation 3.61_[_1.747 Political relation between china 7 and Ambia countries ideal [Sates 7 Behavior of residences in Arabic 3.07 1.931 countries | g |Whatyou watch in sveliteabout 5 57 | gy china 4 Clothes they wore [2.77 1.789 16 | Friendship fellow work with | 575 | 5 o65 __ Chinese ai | ‘What you read in the internet 12 (oat hia an | 1.963 What you see in the internet 14 rea Choae 2.68 | 2.109 1s Films and series about china 2.67 1.958 What you read in newspaper un eeaeCuae 258 | 1972 What you read in books and ‘ 13 ‘tories aboutChinese | 255 | 2022 ‘What you hear in radio stations | ie about Chinese 2p | Ree 2 Their customs and traditions 2.46 1.947 Effective communication methods in forming the mental image about the Chinese showed that personal contact occupied the first rank, which represents travel to China and dealing with the Chinese, which are important factors in the formation of a mental image of Chinese. As for the means of mass communication, which is provide information’s 13about china and Chinese to the Arab such as TVs programs cinemas, internet and journalisms, the setellite occupied first place followed by the Internet. 5.2 Questionnaire of the Chinese people: The sample showed that 54.2% are males, 41.6% in meddle age, 60.7% high educated, 44.5% monthly income 1000-3000 SR, 58.6% specialized studies, An image of Chinese’s understanding of the Arab people agrees with the ten of personal impressions of the Chinese and Arab countries are: # Arabs in general have the culture to distinguish them from others. 12, Generally considered the relationship between China and the Arabs strong. 13, In general Arabs wants to strengthen their relations with China. 14, [support the strengthening of relations with Arab countries. 15, In generally Chinese has confident in dealing with Arab. 16. Arab people, is intimate and non-hostile. 17. In general china get benefit Arabs political 18. In general, China's relationship with Arab countries in the economic field only. 19, Itis best to deal with the Arabs than other communities. 20. Arab cultural activities in China made a positive image of Arabs and people. Members of the study sample are neutral in their agreement on three of the personal impressions of the Chinese and Arab countries are: 4. Arab countries will become a superpower in the world. 5. China gets bencfit from economic and technical development of the Arabs. 6. Arab products in China affected the positive image of Arabs. Members of the study sample is not agree to some extent perhaps one of the personal impressions of the Chinese for the Arab States and is the "Arab products in China has affected negatively on the image of Arabs" ‘What are the factors that affect making the picture of the Arab people in the heart of Chinese "? The sample agrees, to some extent, on the positive impact of some factors on the composition of personal impressions of the Arab in general. The sample agrees, to some extent, on the positive impact of ten factors of personal impressions on the composition of the Arab in general that are: 14