You are on page 1of 8

CASE STUDY

Intelligent Small Cell Trial


Intel® Architecture

Rethinking the Small Cell Business Model

Wireless data traffic continues to application services on the base


grow at an unprecedented rate. station. Trial results show that
Cisco reported that in 2011 mobile deploying intelligence at the access
data traffic experienced a 2.3 point can radically change the traffic
fold increase, reaching over 597 profile, making the cost of deploying
petabytes per month.1 To meet this small cells increasingly viable.
demand, the wireless industry has
Test results showed that deploying
recognized a need to add small cells
applications that improve the
to the deployment options. A small
compression and transcoding of video
cell can be defined as an access point
stream, coupled with predictive and
that provides a higher capacity over a
proactive data analytics substantially
In 2011 mobile data traffic small coverage area.
reduced peak traffic loads. Reducing
experienced a 2.3 fold
The business economics for peak traffic loads has two profound
increase, reaching over 597
deploying small cells differs from that effects. First, it significantly improved
petabytes per month.1
of traditional micro and macro cells. the subscriber’s experience as
By definition, many more small cells loading web pages and downloading
are required to provide the same videos is notably faster. Second,
coverage as one macro base station. it reduced the required data rate
The site acquisition, installation and of the backhaul connections. For
backhaul facility costs associated service providers that lease their
with deploying lots of small cells are backhaul connections, the savings are
considerably higher than the cost of considerable.
deploying a macro cell. For small cell
This paper discusses several
deployments to be financial viable, a
applications and techniques that
new economic cost model is needed.
reduced the peak traffic on a base
Over the past year, Intel and its station by over 45 percent. It then
partners have been conducting small uses an industry recognized business
cell trials that incorporate intelligence model to quantify one of the key
at the base station. This intelligence benefits, backhaul operational costs.
can be used to run network and
Caching content at non-peak times when the for reducing backhaul traffic and the
backhaul links are not being fully associated operational costs.
In the next five years, Mobile utilized. Predictive cache reduces
data is expected to grow 19 fold.1 Encoding and decoding of real time
the amount of backhaul traffic
Analysis of this data is revealing traffic streams is computationally
when multiple users request the
trends in usage patterns, purchasing intensive. It requires an intelligent
same content. It also evens out the
patterns, and demographics. Early platform at the access point and
traffic profile during the day, which
trends suggest that there are many a server at the other end of the
reduces the load at peak times.
situations where multiple users backhaul link to do the encoding
Proactive caching directly reduces
access the same content. Examples and decoding.
the backhaul traffic at all times of the
include a release of a new version of day, including peak times. Backhaul Newer transrating techniques can
the Apple* iOS, popular TV shows, connections typically guarantee vary the reduced bit rate based on
viral videos, and geographically a maximum data rate for a fixed the availability of network bandwidth.
relevant content such as maps and price. These reduction in the peak In other words, transrating can
restaurant guides. load, directly reduce the backhaul further reduce the bit rate when the
Analyzing subscriber traffic and operating costs. network becomes congested at peak
caching content locally at the times. As mentioned above, reducing
access point has the potential to
Transrating Video Content the peak load has the largest impact
significantly reduce backhaul traffic. Typically, the backhaul network has on reducing the backhaul costs.
This is particularly notable on days a fixed data rate. The challenge
Users are uploading and downloading
when there are popular events such for mobile service providers is to
video content in a range of different
as a sports game or at locations find an effective way to transmit
formats. This is particularly
where people congregate and watch multiple variable bit rate video
noticeable when the same bit-stream
the same video content on their streams over a constant bit rate
is distributed to devices that support
individual devices. In these situations channel. Transrating takes any video
different decoders. In addition to
the mobile network will be inundated format and reduces it to a lower bit
transrating the video traffic over the
with requests for the same content. rate encoded traffic stream while
backhaul link, a service provider can
There are two primary forms of minimizing the impact on video
leverage the local storage capabilities
storing local content; predictive quality. Transrating can adapt to
of the intelligent access point and
caching and proactive caching. changing bandwidth conditions.
store video content in several popular
Predictive caching is when a network As demand for bandwidth grows,
video formats. This enables service
provider predicts the type of data transrating can reduce the video bit
providers to deliver the same content
that the user will want and stores stream to a minimum to allow more
to multiple users in the format
it locally. Proactive caching is when video streams to be processes.
best suited to their device. It also
users request web pages that are
Over 50 percent of traffic over enables the operator to deliver a
subsequently stored locally.
mobile networks is video, and this higher quality video experience to
It is important to understand that number is expected to grow to over premium high paying users and a
predictive and proactive caching 66 percent in the next five years.1 lower bandwidth video experience to
impact backhaul traffic in different This growth in video traffic makes non-premium users.
ways. Predictive caching downloads transrating increasingly important

2
Trials realize the benefits of 17.6%
intelligent small cells
In 2011, to test the concept of Proactive
Proactive
an intelligent small cell in a live
environment, Intel worked with Edge Predictive
Predictive
54.4%
Datacomm* to deploy small cells on 16.0%
Image
a train in the town of Kenilworth, Image Compressi
Compression
England. Intelligent small cells were
deployed on a four carriage train, Other
Other
and two 3G links from different
service providers were aggregated 12.0%
together to provide the backhaul
link. The intelligent small cell used Figure 1. Percentage of transmitted data that is cached plus image compression2

proactive and predictive caching


techniques to predict the data that
should be stored locally on the train. an average of 200 users accessed Facebook was the most accessed
Predictive data included the BBC* the network in any one day. Each site, followed by the BBC and Google.
news, train time tables, film reviews, of these users transmitted and Many web pages, such as Facebook,
and maps. The intelligent small cells received on average 22 megabytes have repetitive elements that can be
also identified and compressed of data per day. Figure 1 shows stored in cache. Caching this content
JPEG videos. that on a consistent basis, over 17 means that these pages will load
percent of the transmitted data was very quickly on user devices. This is
Data was collected over a 25 day proactively cached and 16 percent an important benefit to the user, as
period. The trial results showed that was predictively cached. they will have the perception that
the network is very responsive to
their requests.
Data to and from Train In this trial, the total backhaul traffic
Bits per second was reduced by over 45 percent, and
1280.0 K the operator reported a 22 percent
saving in operating expenditure
960.0 K
(OPEX). Figure 2 shows a sample
640.0 K of user data transmissions taken
over a 24 hour period. The blue
320.0 K line shows data transmitted on the
downlink from the network to the
0.0 K
user. The green line shows data
22 20 18 16 14 12 10 8 6 4
transmitted on the uplink from the
user to the network. The peak data
Blue is receive Time of Day 24 hour clock
Green is transmit (data from right to left) rate was approximately 1.6 Mb/s on
the downlink.
Figure 2. Data transmitted over a 32 hour period

3
Integration of Wi-Fi in small Another important trend is the Network OPEX savings in urban
cells growth in Wi-Fi hotspots deployment London exceed 22 percent
by cellular service providers in the
The mobile industry has been To understand the impact of
past year. Service providers like
integrating Wi-Fi and cellular intelligent small cells in a large
China Mobile* and China Telecom*
networks for over ten years. cellular network deployment, Intel
that have both announced their
Significant effort has been placed worked with the independent
intention to deploy one million
into defining standards that enable market research firm Wireless
hotspots. A large driver behind these
seamless coexistence and handover 20/20.4 Wireless 20/20 have an
announcements is the desire by
between these technologies. In the industry recognized business case
mobile service providers to offload
past year new trends have emerged analysis tool called WiROI*. The WiROI
subscriber data from the cellular
which suggest that Wi-Fi should be tool provides in-depth analysis of
networks and on to the lower cost
integrated in small 3G and 4G cells. the capital and operational expenses
Wi-Fi networks.
Most people are not surprised that for the deployment of broadband
over 92 percent of smartphones The integration of Wi-Fi into a small wireless networks. Wireless 20/20
now include Wi-Fi. What is surprising cell enables data to be offloaded incorporated the operator’s data
however, is that today over 70 from the cellular network. This from the trial in Kenilworth into their
percent of mobile data initiated by reduces the number of LTE access existing WiROI model.
smartphones is on Wi-Fi networks.3 points required to meet the
The Wireless 20/20 model predicted
Intel considers that this high subscriber’s capacity needs. The
both the cumulative capital and
acceptance of Wi-Fi is in part due integration of Wi-Fi does not reduce
to user’s familiarity with Wi-Fi the backhaul traffic, but it does
networks in the home and enterprise reduce the number of small cells
environments, and partly due to the being purchased along with the
recent capping of data usage by most associated site implementation and
cellular service providers. The past operational costs. Intel’s analysis
year has also seen an unprecedented shows that integration of Wi-Fi
growth in Wi-Fi only enabled devices in small cells offers significant
such as eBooks and tablets. Today, advantages with a marginal increase
over 80 percent of tablets are sold in small cell equipment costs.
with Wi-Fi connections only. By 2016,
it is expected that over 10 percent
of mobile data will be from tablets.1
This is an average of 1 Exabyte of
data per month per tablet. There
is a need to integrate Wi-Fi into 3G By 2016, it is expected that
and 4G small cells if network service over 10 percent of mobile data
providers wish to provide services will be from tablets.1 This is an
to subscribers that have Wi-Fi only average of 1 Exabyte of data
enabled devices. per month per tablet.

4
operational expenditures over 10 Cumulative CapEx & OpEx
years with and without intelligence Urban London
US$K
implemented at the access point. $1,569,904

Figure 3 shows a deployment


Site Rental and Maintenance Costs
of regular small cells. Figure 4 Backhaul Transmission Expense
International Internet Connection
Voice Termination Charges
shows the impact of integrating WiFiNetwork OpEx
Spectrum OpEx
Wi-Fi, and adding caching and video CPE Subsidy
Fixed Marketing Costs
compression functionality to the Promotion Costs
Billing Cost
Bad Debt Expense
small cell. Both of these models are Customer Care Cost
CPE Refresh Cost
for Urban London. Spectrum OpEx
Overhead
3G Base Station
LTE Base Station
The model shows that backhaul is Fiber Backhaul
Wireless Backhaul
3G Site Dev.
the largest network operational cost. LTE Site Dev.
3G Core Network
It showed that by adding intelligence LTE Core Network
Maintanance
to the access point that these WiFi CapEx

backhaul expenses can be reduced Cumulative As of Year

from US$301 Million to US$ 191


Million; a saving of US$ 102 Million.
While significantly improving the Figure 3. Total cost of ownership for small cell deployment in London
OPEX, intelligence at the access point
only marginally increased the capital
expenditure (CAPEX).
Cumulative CapEx & OpEx
The increase in CAPEX is a Urban London
US$K
combination of two factors: The $1,459,068
increased cost of each access point,
Site Rental and Maintenance Costs
and the decrease in the number of Backhaul Transmission Expense
International Internet Connection
required access points. The cost Voice Termination Charges
WiFiNetwork OpEx
per access point increases due to Spectrum OpEx
CPE Subsidy
Fixed Marketing Costs
the additional server and Wi-Fi Promotion Costs
Billing Cost
equipment. The total number of Bad Debt Expense
Customer Care Cost
CPE Refresh Cost
required access points is reduced by Spectrum OpEx
Overhead
11 percent due to the integration 3G Base Station
LTE Base Station
of Wi-Fi. The integration of Wi-Fi Fiber Backhaul
Wireless Backhaul
3G Site Dev.
also offloads data from the cellular LTE Site Dev.
3G Core Network
network, which consequentially LTE Core Network
Maintanance
WiFi CapEx
reduces the number of access points
required to meet the subscriber’s Cumulative As of Year

capacity needs.

The Wireless 20/20 model reflects Figure 4. Total cost of ownership for “intelligent” small cell deployment in London
a reduction of over 7 percent in

5
the total cost of ownership over a
Small Cells Smart Cells Delta percent Delta $
ten year period. See table 1. These
saving relate directly to the company Total CAPEX $141M $142M 0.70 percent $1M
earnings.
Total OPEX $1,429M $1,317M 7.80 percent ($112M)
Going forward
TCO $1,570M $1,459M 7.10 percent ($111M)
The wireless 20/20 model was also
Table 1. Total cost of ownership comparison chart
applied for deployments in Tokyo
and Mexico City. Tokyo shows
similar savings to the London model,
whereas in Mexico City the savings Local caching and transcoding also In addition, research is under way to
were disappointingly low. The promise to significantly improve the investigate new ways to leverage
costs of backhaul connections in responsiveness of the subscriber’s the availability of local processing
Mexico City are higher than London experience. Downloading web and storage capabilities at the base
and Tokyo, but the data usage is pages and video streaming should station. Some examples of new
substantially lower. The reduced data be considerably faster. New lab and services are coupon distribution, local
usage caused the predicted savings field trials are currently underway alerts, local social networking, and
for Mexico City to be substantially in different markets to further web site and content filtering. These
less. In general, the largest savings understand the benefits of data services not only reduce operational
are in regions where both the caching and video compression. Intel and capital expenditures, but they
backhaul costs and data usage are believes that local intelligence is have the possibility of generating
higher. The smallest savings are in essential for delivering an always- new revenue streams for mobile
regions where the backhaul costs and on and instant-response subscriber network operators.
data usage are low. experience.

Local caching and


transcoding promise
to significantly
improve the
responsiveness of
the subscriber’s
experience. New lab
and field trials are
currently underway
in different markets
to further understand
the benefits of data
caching and video
compression.

6
The Intel Solution
Wireless network architectures Scalable Intel®
continue to evolve. The next phase Architecture CPU
of evolution is adding intelligence
to access points in order to run
Backhaul
applications at the network edge. (Ethernet)
These new architectures have
a significant impact on service
Intel®
providers total cost of ownership and Architecture Optional SSD
their return on investment. Host (On solution Cache/Proxy)

Today, Intel has all the components


that are necessary for service
providers to transition to an
intelligent access point and deliver
applications at the network edge.
Ethernet or PCIe*
Figure 5 shows these components
and how they interrelate. Wi-Fi LTE Radio
802.11n DSP
Components include a scalable Intel® 2.4 / 5 GHz (3rd Party)
3G Radio
architecture Host CPU to support
deployments from small residential
~500 Mbps subsystem
cells to large macro cells, standard
Interfaces and connectors to enable
easy expansion of the platform, Figure 5. Intel Scalable Solution
and in base-station storage for data
edge caching. Intel also provide
extensive on-board memory for
based radio access networks. In
handling millions of computations,
the coming months Intel expect
and an open platform for run Value
innovation beyond the predictive
Added services and functions at the
caching, proactive caching, and
base station.
video transrating discussed in this
Intel is working with several major paper. To stay connected with Intel
service providers and other industry advancements in this area see
collaborators to implement cloud- www.intel.com/go/commsinfrastructure

7
1
‘Visual Networking Index: Global Mobile Data Traffic Forecast Update’: Cisco, 2011
2
Note: Video traffic was throttled by the service provider due to the limited backhaul capacity. Transrating was restricted to
compressing images only.
3
‘Understanding today’s smartphone user: Demystifying data usage trends on cellular & Wi-Fi networks’: Informa Telecoms
& Media, 2012
4
http://www.wireless2020.com/

Copyright © 2012 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation in the United
States and/or other countries.
*Other names and brands may be claimed as the property of others.

Printed in USA MS/VC/0612 Order No. 327610-001US

You might also like