Name of Student Ankita Baburao Nighut

Class S Y MBA -B
Subject Elements of Fintech
Roll no. 63

Case 1: Starling Bank: A marketplace of financials solutions

 The Case discuss about Starling Mobile app on IOS an android based service founded
in 2014.
 Starling is Basically a Fintech Startup which provides digital solution 24 by 7
customer transaction services through mobile.
 Starling is appearing as first mobile bank which is hosted by an amazon and having
capacity of handling millions of transactions and one of the large banks.
 Starling is Digital Fintech startup which is most successful in UK in the year 2019,
and become first mobile bank which offers multiple business solution.
 The fact that starling has a de facto branch network via its partnership with royal mail
gives it an edge over its digital-only fintech rivals, particularly with regard to business
customers.
 Starling commits to fairness and customer centric approach hence in 2019 he owned
“Best British Bank Award” and he focus on market place model which provides
customer suite of carefully cute financial solution.
 In 2018 CEO has been introduced new age of banking with advance technology,
culture, demand and practices.
 There is the problem of potential financial exclusion, though Starling claims to take
this value seriously, its platform is only accessible to users of iOS and android.
 He also introduced insurance and Credit rating improvement platformed to this
holistic approach Starling fintech model is being ahead in banking era.
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