THE INDUSTRY, COMPETITION, AND

MARKET

1. We consider our competition to be another anime company, such as entrepreneurs who are also
interested in anime, to market their product, whether it is a small or big company as well as
whether their items/products are expensive or cheap.

2. I will measure against the competition in the following;

 First, we need to identify our competitors. Knowing who our competitors are and what they have to
offer can help us stand out with our own products, services, and marketing. We can utilize this
information to develop marketing plans that capitalize on our competitor’s flaws while also
improving our own company’s success.
 Second, we need to gather information about their products and services, pricing, positioning,
branding, and their market reputation.
 Third, Analyze the competitor’s strengths and weaknesses.
 Next is we could talk to our competitors directly. Getting to know our competitors on a personal
level can be beneficial because taking the first move can often lead to a mutually beneficial
partnership. On the other hand, even if we are unable to reach an agreement with out competitors,
speaking with them might provide us with valuable information that will help us to differentiate
our company in the market.
 Lastly, we will identify our competitive advantage. A competitive advantage would ideally be a
strong point of differentiation that appeals to our target market. Through relying on our key
differentiator, we may establish our messaging and brand image by identifying our competitive
advantage. Additionally, it's essential to keep an eye on the competition and enhance our company
as a result, but we always take note that we shouldn't let concerns about what others are doing
dictate our approach.
3. Our local competitors are internet sellers that produce counterfeits of our products. Another is anime
companies who are in the same line of industry as us. Lastly, are the small local businesses that is more
convenient in the customer’s location as well as when it is affordable too.

4. Our national competitors are anime stores in Japan since it is the home of anime and other businesses
in other countries that have the same products and forte to sell like ours.

5. Some of the trends we see in our industry are inspired apparel from anime series and movies, anime
posters, figurines, manga books and comics, souvenirs of anime character’s personal things and t-shirts
that has an anime design.

6. Some potentials we see for growth are the clothes we sell may become an entire line and trend, we
can have an alliance or partnership with other companies whether it is local or national, and we can
expand our company internationally since it is widely known.

7. Our typical customers have these characteristics in common;

 Weaboo- it is also known as weeb. They are a non-Japanese person who is so obsessed with
Japanese culture that they wish they were Japanese.
 Otaku- It is a person who has a strong or obsessive interest in anime and manga.
 Anime Enthusiast- It is a person who watches anime occasionally. In short, they are a casual
watcher.
8. These segments of customers are under-served by competition such as non-anime fan. Since they are
not interested in anime, they will possibly ignore our product. Otherwise, since some of our products
can be use in everyday life, might as well they will have the purpose to buy on us.

NOTES:
There are segments of people that will buy your products
and there are not. But as long as the product you sell can
be use in their everyday lives, whether they are a fan of
your products forte or not, as long as it has a distinctive
quality that is deserving for its price, NOTHING IS
IMPOSSIBLE.
 S.W.O.T ANALYSIS OF MERRIAM-WEEBSTER

STRENGTHS WEAKNESSES
 Range of different animation
 The location can be
styles
inconvenient to other
 High creativity and imagination
consumers
 The products can be use in
everyday lives
 Products that can be imitated

 Quality of products  Some products are easily to

 Affordable price be out of stock
 The consumer can be an anime
fan or not

OPPORTUNITIES
 Our forte can be a trend since most of
the millennials watch anime
 Alliance or partnership with other
companies
 Since are forte is widely known, our
company can be expand whether it is
in local or international
THREATS
 Other local businesses whether it
is small or big that has the same
forte as us.
 Other small businesses that can
imitate our products
 The companies in Japan which is
the home of anime
 PESTEL ANALYSIS

P- Political
 Political Governance System-
According to the Building a Sustainable Business study, the country has a stable
political system. Merriam-Weebster company can devise strategies based on the
current political situation.
 Transition of Government and Changes in Policy-
From one government to the next, policymaking is consistent. Second, governments
of all political stripes adhere to past governments’ treaties.

 International Trade and Other Treaties-

The government has a strong track record of adhering to international treaties signed 
with a variety of foreign partners. Each party's government has followed the treaties
made by previous governments, ensuring that the rule of law and regulations are
consistent.

E- ECONOMIC
 Inflation Rate-
The demand for Merriam-Weebster items might be affected by the pace of inflation.
Higher inflation may force our organization to raise prices in lockstep with inflation,
resulting in poorer levels of brand loyalty and persistent cost-cutting efforts. In these
circumstances, Cost Based Pricing may be a poor technique.

 GDP Trend and Rate of Economic Growth-

The economy's demand is expanding, as evidenced by the increased GDP growth rate.
Merriam-Weebster might take advantage of this trend by broadening its product line
and reaching out to new customers. One place to begin is to track changes in
consumer purchasing behavior and emerging value propositions.
S- Social
 Attitude towards authority-
Varied cultures have different attitudes regarding authority in different parts
of the world. In Asia, authority is respected, whereas in the West, it is a source
of rebellion. Before conducting a marketing campaign for its products and
services, Merriam-Weebster should thoroughly examine the attitude toward
authority.

 Immigration Policies and Level of Immigration-

What are the country's immigration policies, what is the level of immigration,
and which sectors favor immigration? This will allow the Merriam-Weebster
to decide whether, if necessary, it can hire talent from around the world to
work in that market.

T- Technology
 Cost of production and trends-
The cost of production trends in the economy and the extent of automation,
according to Merriam-Weebster, Manufacturing and production, we believe,
will be the industry most disrupted by technological innovation in the near
future.

 Likelihood of Technology Disruption-

If a country has a lot of technology companies, there's a good probability that 
various industries may be disrupted by technology. Merriam-Weebster must
determine if it can cope with the industry’s rapid rate of technological
disruption.
 E- Environmental
 Influence of Climate Change-
How the Merriam-Weebster business model and supply chain will be
affected by climate change. If the supply chain is not flexible, for
example, supplies from one region of the world may be delayed due
to a sudden climate change, resulting in bottlenecks.

 Waste Management-
What is the potential market's waste management policy, and how can
Merriam-Weebster meet the market’s waste management
requirements.

L- Legal
 Business Laws-
Before entering a new market, Merriam-Weebster must determine what
the business laws are and how they differ from those in its home
market.

 Consumer Protection Laws-

Merriam-Weebster wants to discover what consumer laws exist, how
often they are enforced, how authorities view consumer protection
legislation, and what role activist groups play in enforcing consumer
protection laws.