"Kapitbahay and Kabudol": How Home Buddies Facebook Group Influence

its Members to Make the Purchase (Sample Survey Questionnaire)

Section 1
Research Invitation
Data Privacy Notice

Section 2
Please look at the image for 3-5 seconds.
If done, please proceed to the next question.

Do you recognize the posted Facebook group?

o Yes
o No

Are you a member of Home Buddies Facebook Group?

o Yes
o No (Pag no, ekis na sya for survey so submit na)
Section 3
Demographics Employment Status
Name o Self-employed
__________ o Full time
o Part time
Age o Student
o Under 18 years old o Unemployed
o 18-24 years old
o 25-34 years old Educational Attainment
o 35-44 years old o Primary Level
o 45 years old and above o High School Level
o College Undergraduate
Gender o College Graduate
o Female
o Male Monthly Household Income
o Prefer not to say o Less than Php 11,690
o ₱11,691 – ₱23,380
Civil Status o ₱23,381 – ₱46,760
o Single o ₱46, 761 – ₱81,382
o Married o ₱81,382 – ₱140,284
o Separated o ₱140,284 – ₱233,806
o Widowed o ₱233,806 and above

Section 4
Social Media Usage
Please answer each question honestly to help improve the results of our research.
Note: All answers are confidential.
How often do you use social media?
o Everyday
o 4-5 days per week
o Once or twice a week
o Very rare
o Never

How often do you browse the Home Buddies Facebook group?

o Always
o Frequently
o Sometimes
 o Never

How often do you read online customer reviews in Home Buddies before making the purchase?
o Always
o Frequently
o Sometimes
o Never

Section 5
Customer Feelings/Insights on Home Buddies
Indicate if you agree or disagree with the following statements below. These refer to THE
DISCUSSION (POSTS AND COMMENTS) IN HOME BUDDIES FB GROUP. Please answer
according to how you feel.
NOTE: Home Buddies Facebook group was created to be a safe space for home enthusiasts to
share inspiration, tips, experiences, finds, and everything in between.

(To be answered in Likert Scale. Per question, kukunin ang mean and standard dev. Then
interpret pa per category)

Information Quality
I think they have sufficient reasons supporting the opinions.
I think they are clear and understandable.
In general, I think it is suitable for users like me.

Information Credibility
I think they are convincing.
I think they are credible and worth trying as well.
I think they are relatable.

Needs of Information
I like to apply the discussion when I consider new products.
I usually refer to the discussion to choose the best alternative for me.
I frequently gather information from the discussion before making a purchase.

Attitude towards Information

They make shopping feel more entertaining.
They are helpful for my decision making when I buy a product.
They make me confident in purchasing a product.

Information Usefulness and Adoption

They contribute to my knowledge about product features and definitions.
They make me want to shop at certain stores, may be physical or online.
They make products seem unique/different than products I have seen from other groups.

Section 6
Purchase Intention
After considering POSITIVE information about a product which is shared in the discussion of
Home Buddies…
It is very likely that I will buy the product.
I will purchase the product next time I need it.
I will definitely try the product.
I will recommend and share the products to my friends/family/acquaintances.

After considering NEGATIVE information about a product which is shared in the discussion of
Home Buddies…
It is very likely that I will buy the product.
I will purchase the product next time I need it.
I will definitely try the product.
I will recommend and share the products to my friends/family/acquaintances.

Section 7
Submission and Thank You.

Suggested Statement of the Problem: