IIMT UNIVERSITY, MEERUT

Rules & Regulations

EVENT: AD MAD SHOW (Advertisement Making Competition)

Brief: An individual or a group (not more than 5), will be asked to create a marketing plan for creating
a full-fledged creative campaign. Students have to present a conceptual ad of either a product or a
service. Students will act out a TV / radio script and present ideas relevant on creating social
awareness, etc.

1. Each team will have 5 minutes for the preparation.

2. Maximum Time Limit for performing the Ad is 6 minutes.
3. The criteria for assessment includes content, spontaneity and adherence to the topic,
coordination, appeal of the advertisement, humor and performance on the stage.
4. There should be no exposure to biasness against any caste or community or religion through
your performance.
5. Use of vulgar expression and language will lead to disqualification of the team.

Criteria for Judgment:

 Content-Information, Awareness and Humor

 Spontaneity/ expressions /acting/ fluency
 Appeal of the Advertisement
 Overall Script and Play

Awards:

 Top 3 teams will be awarded

 Decisions of the judges will be final.
 NOTICE

IIMT University, Meerut

School of Commerce and Management,

Date : 23rd December 2021

BBA department is organizing an Ad Mad show on 27 th December, 2021 (Monday) from 11:00 AM –
01:00 PM. Venue will be D Block, Seminar Hall. All the interested students form SCM are required to
submit their names to the undersigned event coordinators, before 04:00 PM on 24 th December, 2021
(Friday).

(Event Coordinators)
Mr. Sandeep Singh
+919557330940
Dr. Ashu Saini
+919548352782

HOD - BBA DEAN - SCM