t

IoBM Highlights
INTERNATIONAL PERSPECTIVES IoBM
SEMINAR
IN ACADEMIC EXCELLENCE EXPLORES
Mr. Shahjehan S. Karim, President and THE KEY TO THE EU MARKET
Dr. Khalid Amin, Head of HRM and
International Relations, Institute of Business EU trade
Management (IoBM), with Dr. Stasys concessions
Vaitkevicius, Vice Rector for Development for Pakistan‟s
and International Relations and Ms. Audra Textile
Dargyte Burokiene, Head International Industry
Exchange Unit, Mykolas Romeris University,
highlighted a Seminar held at the
Vilnius, Lithuania, on the visit to the European
Management Excellence Centre,
Union‟s Erasmus Mundus Secretariat on
Thursday, March 3, 2011 in Brussels, Belgium.
IoBM. The points were German
assistance to the textile Industry of
To upgrade IoBM to an international level, Pakistan, EU politics of the MFN
Mr. Shahjehan S. Karim, President, IoBM has regime, challenges and trends in
initiated programs for multilateral and bilateral the textile Industry of Pakistan in
academic cooperation with leading Universities of the EU perspective. The speakers
Higher Education in Europe and Asia. One such w e r e Dr . M i r z a I k h ti a r Ba i g,
multilateral program is Erasmus Mundus of the
European Union. Erasmus Mundus is a
Federal Advisor on
cooperation and mobility program in the field of Higher Education aimed at enhancing the Textile, Government
quality of Higher Education in the EU Universities and the Universities outside Europe. of Pakistan; Mr. Zafar
President, IoBM has successfully formed a Consortium of seven leading Universities of Europe Mahmood, Secretary
and seven universities of Asia under which students, faculty members and management staff of Commerce, Government
IoBM will be able to pursue Higher Education and Training in European Universities funded by
of Pakistan; Mr. Tariq Puri,
the E.M. Program. Last February, Mr. Shahjehan S. Karim, President, IoBM and Dr. Khalid Amin
met Heads of leading Universities of Spain, France, Germany and Lithuania, and signed MoUs Chairman Trade Development
for bilateral and multilateral exchange of students and faculty. A formal meeting was also held Authority of Pakistan; Mr. Dieter
with officials of the Erasmus Mundus Secretariat in Brussels, Belgium to have the E.M. Freund, Deputy Head of German
Consortium approved. A meeting was also held in Paris with Mr. Martial Guiette, CEO and Consulate Karachi, Prof. Dr.
Founder of Eduniversal for up gradation of IoBM‟s international academic ranking . Naveed Ahmed Tahir,
===========================================================================================================
Chairperson, Area Study Centre
MICROFINANCE PROVIDERS IN ENTREPRENEURSHIP for Europe, KU and contributors to
AN D E C O N OM IC D E V E LO PM E N T O F P AK I S T A N interactive session from IoBM.
IoBM Finance Society, in collaboration with The Seminar
Pakistan Microfinance Network, held a seminar at acknowledged
IoBM on “Role of Microfinance Providers in EU supporting
Entrepreneurship and the Economic trade
Development” on April 4, 2011. The objective was concessions
to discuss the importance of micro finance and for Pakistan in
the role of Microfinance Providers in developing the aftermath
entrepreneurship and economy. This seminar of devastating floods across the
provided guidelines to students interested in country for as many as 75 export
joining microfinance institutions as interns or upon graduation. IoBM invited such items, mainly from the textile
distinguished speakers from micro finance providers, SBP and other sector. Mr. Talib Karim, Rector,
stakeholders as Syed Asghar Hussain, Executive Manager, Product Development, IoBM welcomed the guests and
Tameer Microfinance Bank Limited (Head Office); said that IoBM focuses on
Mr. Abdul Haseeb, Joint Director, Agriculture questions related to trade and
Credit and Microfinance Department, State Bank of investment co-operation between
Pakistan; Sarfaraz Ahmed, Senior Vice president, Pakistan and the EU
Islamic Banking Division, National Bank of so as to understand
Pakistan; Syeda Shehrbano Kazim, and support linkages
Communications Analyst, Pakistan Microfinance between EU‟s public
Network; Hameed Uddin Ahmed, Head of support program and
Operations, Pak Oman Microfinance Bank Limited. the business community in Pakistan.
IoBM Highlights is coordinated, edited and promoted by the Public Affairs Section.
Inquiries may be addressed to Mr. Parvez Jamil, Manager Public Relations and Student Affairs,
Institute of Business Management (IoBM), Korangi Creek, Karachi –75190, Pakistan.
Tel: 021-35091905. UAN: 111-002-004 ext. 334. E-mail: parvez@iobm.edu.pk
FIRST AND FOREMOST ARE INDEED THE STUDENTS

Each and every student from that strong student body of over
3500 is a cherished treasure of IoBM. While Ms. Sabina Mohsin,
Executive Director, Administration, Admissions and
Finance, guides a task-focused management and staff, Mr.
Talib Karim, Rector, mobilizes insights and initiatives in
career focused, diversified and value added learning,
teaching, research and training programs. The guiding
light emanates from Mr. Shahjahan Karim, President, IoBM.

HoDs: Guiding light of IoBM

Dr. Javed Ansari, Dean CBM
Leading from the front

From left to right: Ms. Shahnaz Meghani, HoD, Marketing; Mr. Javed Ahmed, Dr. Ejaz
HoD, Management; Ms. Fareeda Ibad, HoD, Communication; Mr. H. Jamal Ahmed, Dr. Mohammad
Zuberi, HoD, Accounting and Finance; Dr. Shahida Wizarat, HoD, Economics; Professor of Irshad Khan,
Dr. Khalid Amin, HoD, HRM; Dr. Asima Zahid, HoD, Health and Hospital Statistics & Senior Fellow &
Management; Mr. Aslam Dossa, HoD, Commerce; Dr. Nasreen Hussain, Senior Head of HoD, Industrial
Fellow, Education; Dr. Shahid Amjad, HoD, Environment and Energy Computer Engineering
Management; Dr. Fakhir Musharaf of Actuarial Science and Risk Management. Science

IoBM in search of excellence through the QEC

QEC, comprising Dr. Akhlaq and Mr. Moin Khan, has achieved a milestone. The following is an excerpt of a
letter of February 24, 2011 from HEC to Mr. Talib Karim, Rector IoBM: “QEC established at your university has
scored 82 out of a total of 100 on the basis of desk monitoring through quality process reports and SARs
submitted by the QEC. This scoring brings your QEC among the top performers (80 -100 score points).”

Winners from IoBM „HOW COMPANIES PLAY TO WIN‟

Brand Anatomy
Extravaganza at Szabist
Institute of Business Management won
the first position in Brand Anatomy
Competition held at SZABIST. The team
was awarded a trophy, certificates and
cash prize of Rs 25,000.
The Winning team members are:
Soohnia Pari Sheikh, Salman
Humayun Faizan Saeed and Zauwia
National and multinational companies brainstormed on business
excellence strategies at a Marketing Conference on „How
companies play to win‟, organized by the Institute of Business
Management (IoBM) in collaboration with the Marketing
Association of Pakistan (MAP), at the IoBM auditorium, CBM
building on March 12, 2011. Such speakers presented their views
at the Conference as Mr. Mahmood Amin, CEO, Kraft Foods; Mr.
Miftah Ismail, CEO, Ismail Industries Ltd.; Mr. Shamyl Mooraj, CEO,
Volvo Penta Ltd., Mr. Ejaz Wasay, Senior Fellow, Marketing, IoBM.
The Panelists at the Conference were Mr. Muhammad Nanji, COO –
U. G. Foods; Mr. Fuad Chundrigar, VP–Marketing, Engro Foods;
Mr. Farhan Ahmed, Head Corporate Communication and PR,
HSBC; Mr. Raheel Pasha, Sr. Brand Manager, Savoury and Drinks,
Unilever; Mr. Aly Mustansir, Head Marketing and Brand
Management, HBL. The opening and closing remarks at the
Conference were scheduled by Mr. Talib Karim, Rector and Ms.
2

Riaz. Our heartiest congratulations Sabina Mohsin, Executive Director, IoBM respectively. IoBM
to the winning team for bringing
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students‟ Marketing Society has played an instrumental role in

laurels to the Institute. organizing this Marketing Conference amid the guidance of
Ms. Shahnaz Meghani, HoD Marketing and Faculty Advisor, Marketing Society.
Blooming with the Brand Carnival
Brand Carnival 2011 was a two-day exquisite event organized
by Marketing Society, IoBM where various organizations
showcased their brands and promoted them. Th is event, held at
the IoBM campus, began on 30 th January 2011 and ended the
next day with full boom and hype and on a promising note.
Coca Cola rejuvenated the cricket junoon among students, and created long
queues of students who wanted to get their fair share of junooni pics. It
featured purpose-built booths where fans recorded brief messages and posed
for pictures. The photos were printed and framed for each participant at the event. It was further complemented by
the perpetually cheerful presence of Chacha cricket, the symbol of cricket
passion in Pakistan. Chacha kept on waving the national flag and pulled huge
numbers of students to the Coca Cola section. Just nearby Ideas by Gul Ahmed
introduced its brand new collection of menswear and Nuance pulled a huge
number of students with its exclusive collection of T-Shirts while just beside
them HP put on an impressive display of all new and highly sophisticated range
of Laptops and printers. The ‘skin angels’ from Vaseline ensured that many
eyes kept glued to them who in turn provided some amazing skin solutions to
the interested onlookers. Next to Vaseline’s stall were Sensodyne medical
specialists who conducted chill tests on the students’ teeth. Some of the tests
were really fruitful and many students were found taking the chill tests. Just
nearby Blue Ribbon promoted their fresh range of mouth fresheners with a heavy free sampling activity.
Knorr kept the students warm with boiling hot soups and stalls belonging to Subway and Karachi Roll ensured a
constant supply of fresh and delicious snacks. Toyota Central Motors exhibited a range of new models of Toyota
Hilux Turbo, Avanza and Daihatsu Terios. The sparkly cars with all pomp and splendor were more than an
attraction for auto lovers. And for those who didn’t get to taste Omore yet,
there it was! A typical Omore vendor cart was right there in the middle,
surrounded by keen customers dying to have a taste of it. Until the
afternoon of the last day the Omore cart was among the most visited stalls
at the entire carnival. Other brands like KarachiSnob.com, Oxygene
Pakistan and Radioactive 96FM covered the event on their respective
mediums. Some major services brands such as UBL Fund Managers with
innovative financial solutions and ISE cards with some stunning services
on offer for students were extra attractions and had many visitors by the
second day. PTCL introduced its new EVO 3G 3.1 which promises a superior roaming 3G internet experience and
FedEx demonstrated its powerful presence in the Pakistani courier market with some excellent promotions.

DELVING ON THE ‘DIMENSIONS’

‘Dimensions’, the annual magazine published by the Marketing Society was
also formally launched at the event. It was a moment of pride and joy for the
whole team of the Marketing Society and especially the publications and
research team whose hard work and dedication ensured that the magazine is
launched in time and with some incredible research and analysis. The Brand
Carnival was also attended by Mr. Masood Hashmi, President Marketing
Association of Pakistan (MAP). He, along with the Rector of IoBM, Mr. Talib
Karim, took keen interest in the entire occasion besides highly appreciating
this unique enterprise. All in all, the event was a marked success for the
Society itself and for IoBM. It provided a perfect platform for the students to
have a direct interaction with the corporate sector and some really creative
marketing activities which gave them a first hand experience of the marketing
dynamics in this ever changing environment. The huge number of students
who participated in this event made it a noticeable accomplishment on the
part of the Marketing Society which h as always tried to bridge the gap
between the businesses and the academies through events like the Brand
Carnival. The credit goes to the whole marketing team and especially to the
Faculty Advisor Ms. Shehnaz Meghani, President Mr. Roydon D’mello and Vice president Mr. Syed Zain Abid for a
remarkable show of excellent team coordination and skillful management of this entire event. --- Hayat Omer Malik
3
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STREAMLINING POPULATION STRATEGIES
An interactive Seminar on and plan today for
Population Strategies in tomorrow‟s water and food
Sindh: New developments needs, law and order and
th
under the 18 Amendment, socio-economic
jointly organized by the Centre development. Dr. Mehtab
for Studies in Sindh, Institute Karim said that while
of Business Management Pakistan‟s population was
(IoBM) and Rotary Fund for growing at alarming
Population and Sustainable proportions, Muslim countries like Iran and
Development in Karachi recently, addressed Bangladesh were examples in population
core issues from Mother and Child Health in planning. At the provincial level, he added, a
Sindh to Population and Development in Population Policy for Sindh needs to be
Sindh, especially in the social sector. formulated and well-defined. Specific
strategies need to be developed to
The Chief Guest at this Seminar was successfully meet the challenge of the fast
Mr. Nisar Khuhro, Speaker, Sindh growing population in the province. For this
Assembly and was attended by Mr. purpose the best way would be the
Shahjehan Karim, President IoBM, establishment of Sindh Foundation for
Dr. Mehtab S. Karim, Senior Fellow, Population Activities, where all the
George Mason University, USA and stakeholders namely; the Provincial
Visiting Government, NGOs, the
Professor, private sector and key
IoBM, Dr. professionals could be
Farhan Essa assigned proper tasks
Abdullah, under Public Private
Director Partnership.
Operations and
Technical Dr. Farhan Essa,
Services, Dr. Dr. Ali Akhtar and Mr.
Essa‟s Lab and Irfan Qureshi informed
Diagnostic about the priority
Centre, Mr. Rotarians attach to
Talib Karim, population welfare.
Rector, IoBM. Rotary Marketing Fund
Mr. Bashir Ahmed Mangi, Director has been established with Rotarians from
General Population Welfare business, multinationals, elite and the
Department, Government of Sindh, Mr. NGOs voluntarily contributing to public
Naseer Nizamani, UNFP and Rotarian s: welfare. It was informed 33,000 clubs were
Dr. Ali Akhter and Mr. Irfan Qureshi. It instrumental in public welfare activities in
was largely attended by distinguished 200 countries. Mr. Bashir Ahmed Mangi
IoBM faculty and media. highlighted family planning services and
facilities, monitoring and evaluation, capacity
Mr. Nisar Khuhro said that there were two building, information and education.
concerns regarding population welfare.
These problems pertained to controlling the Mr. Talib Karim said that IoBM completes 15
population and caring for the population. He years in terms of its endeavors to maintain
opined that infrastructure and facilities its existing image, reputation and its efforts
regarding population welfare were present. to strive for diversification. IoBM not only
He said that manpower was also available in aims to train graduates in specialized fields
this regard. But the primary problem, he but also instills in its graduates a spirit of
added, was to monitor the working of social responsibility, a sensitivity to the
personnel responsible in population welfare. needs of the day and an obligation to
It is a challenge for our economists to address social concerns. IoBM has
address the fact that 10 million young people conducted training for Population Welfare
have not contributed anything to the Department. The Centre for Research in
economy and are immobilized. He expressed Sindh of the Institute of Business
deep concern over idleness of the youth Management was set up in a conference on
leading to conflict, violence and crimes. He the theme of Prospects and Progress of
4

called for vision, innovation and commitment Sindh organized by IoBM in 2008 by an honored
Page

to address magnanimous population growth guest on this occasion, Mr. Nisar Khuro.
Seminar on Environment and Energy
A Seminar on
Environment and
Energy was held on
February 12, 2011 at
the Management
Excellence Center of
the Institute of
Business Management
(IoBM). It was attended
by Mr. Talib Karim,
Rector IoBM; Prof. Dr.
Akhlaq Ahmed, Advisor on Environment and Energy IoBM; Dr. Shahid Amjad, Professor
Environment IoBM; Mr. Akhtar Ali, Energy Expert; Mr. Moinuddin Ali Khan, Senior Fellow IoBM;
Syed Nadeem Arif, Director Environmental Management Consultant; Dr. Samiuz Zaman and students.

The topics of the Seminar were Introduction to MBA in Environment and Energy Management
Program at IoBM by Prof. Dr. Akhlaq Ahmed, Assessing the Environment and Job opportunities
by Dr. Shahid Amjad, Future Investment in Energy Sector by Mr. Akhtar Ali, Caring for
Environment through EIA by Mr. Moinuddin Ali Khan, Requirement for Environmental Studies in
Pakistan by Syed Nadeem Arif and Global Environmental Facility by Dr. Samiuz zaman. In his
concluding remarks Dr. Mirza Arshad Ali Baig cautioned about “social pollution”.

******************************************************************************

Department of Industrial
Engineering and Management

O n Tue s da y, Apr i l 1 2, 20 1 1 De partme nt of I ndus tri a l E ngi ne e r i ng

a nd Ma na ge me nt, I oBM orga ni ze d a w orks hop -s e mi na r on S uppl y
Cha i n Ma na ge ment (S CM) a nd Tot a l Q ua li t y Ma na g e me nt (TQ M) w i th
Senior G. M. Quality (Toyota) and G. M. SCM, Thal Engineering.
5
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 FROM THE CLUB IT PLATFORM
“INTEGRATING IT INTO BUSINESS”
On Monday, February 28, 2011, Club-I.T. with CCSIS organized a
seminar on “Integrating Information Technology (I.T) into business”
at the IoBM Auditorium. The program started at 10:45 am with a
recitation of Holy verses by Hafiz Talha and was hosted by Sarfaraz
Ahmed (Head of Marketing & Promotion Department of Club-I.T.).
An inspiring and innovative speech was delivered by Mr. Wajahat
Abbas from Microsoft enlightening the students of our university
with his words of wisdom. He explained how Information
Technology can facilitate academia and business sector in their
routine work. In the end, Mr. S. M. Fakharuddin (President Club-I.T.)
concluded the event with his valuable remarks and vote of thanks.

========================================================================================================================================================================================================================================

IoBM Club IT at Round Table on Urban Development and Economic Growth

Club-I.T. students of IoBM actively participated in the open discussion by sharing valuable
suggestions and thoughts in order to contribute to the planning of urban development.
Planning Commission, Government of
Pakistan organized a round table on Urban
Development and Economic Growth on
February 4 at Municipal Training and
Research Institute, Karachi. The session
commenced with a recitation from the Holy
Quran followed by opening remarks by Dr. Nadeem Ul Haque,
Deputy Chairman – Planning Commission of Pakistan).

A research paper was presented by Arif Hasan on “New Growth Framework of Pakistan” and a
report was discussed comprising “Task Force on Urban Development”. Mr. Ahmed Rafay Alam
discussed reforms on urban policy including the current problems and their possible solutions for
economic development. The Ex-City Nazims also shared their views related to Local Government
Perspective on Urban Development followed by an open discussion. In this round table, the
Governor State Bank Dr. Shahid H. Kardar enlightened the audience by conversing on the current
scenario as well as sharing his opinions on urban development in Pakistan.

Under the platform of Club-IT

students of IoBM actively
participated in the open discussion
by sharing their valuable
suggestions and thoughts in order to
contribute to the planning of urban
development. The Deputy Chairman
Dr. Nadeem Ul Haque concluded the
event with his precious remarks and
vote of thanks by Secretary, Planning and Development Division.
6
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 Milad-Un-Nabi Yaum-e-Hussain
(S.A.W.W.) (R.A.) at IoBM
„Yaum-i-Hussain‟ is organized
at the Institute of Business
Management annually and has
become a well-established
IoBM organized Jashn-e- Eid-e-Milad-un- tradition at the Institute.
Nabi on Tuesday, March 01, 2011. 'Mehfil-
e-Milad' commenced with the recitation of On the occasion of „Yaum-e-
Qur‟an verses by Faizan Ali and „Hamd‟ Hussain‟, organized this year at
of Allah Almighty' by Rehan Ahmed. the auditorium of IoBM, eminent
religious scholars Moulana
Hashim Jafri and Dr. Amir
Liaquat highlighted Imam Hussain‟s great
contribution to the establishment of Islam as a
universal heritage and highlighted the need for
promoting Muslim unity for safeguarding Pakistan.

Several students
presented eulogies,
recited „marsia‟ and
Rehan Haider and Zainab Haider organized this „nauha‟ and gave
event under the guidance of Ms. Naz Soomro. speeches outlining
Moeez Ali, Suna Ansari, Faizan Ali, Hafsa Khusro, major events in
Arshia Batool, Zara Hasan, Zainab Haider, Fizza Imam Hussain‟s
Jaafri, Muhammad Azeem, Furqan Abdul Jabbar (R.A.) struggle.
presented 'Naats' with utmost reverence and
devotion, which moved the hearts of all present The occasion of „Yaum-i-Hussain‟ was organized
on the occasion followed speech by Rehan Haider. by students under the guidance of Ms. Naz Soomro.

'Darood-e-Pak' was presented with religious

zeal and fervour all through the 'Milad
Sharif.' The 'Mehfil-e-Milad' concluded with
„Dua‟ by Arshia Batool and 'Salaam' offered
by Zainab Haider with all participants. Later
lunch was served on this occasion.
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

„Mehfil-E-Milad‟- March 03, 2011

Some photographs on the occasion of ‘Mehfil-e-Milad’ organi zed at the

residence of Ms. Sabina Mohsin, Executive Director, A, A and F.
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IoBM highlights at Education Fair
IoBM stall was The interesting part was that some teachers
staged at were interested in the Masters level programs,
Education Fair, A even M. Phil, and were addressed accordingly.
Level, Gulshan Brochures, information sheets, posters and
on February 24, panaflex spoke volumes of IoBM market
2011. Information oriented and career focused programs.
pertaining to
Bachelor‟s level programs was disseminated IoBM documentary as well as video clips of IoBM
verbally, through brochures and info sheets and by academic programs, events and activities were all
a recorded GEO / AAG TV program. popular. A
number of other
It was an 8:00 am to 3:00 pm absorbing institutions
presentation through which scores of A Level were
students were counseled and their questions represented
and queries addressed regarding such including
Bachelor‟s programs as BBA (Hons.), BS (Joint Szabist, Iqra,
Hons.), BS (ARM), BS (IE&M), BS (CS), BS Hamdard,
(Commerce), BS (MS), BE (Electrical). Ziauddin, Fast,
ICAP and
SUPARCO etc.
as well as there
was educational marketing for USA, Canada,
Australia, Britain by concerned organizations.
IoBM stall was popular indeed. There were queries
and questions addressed through answers, talks,
published material, documentaries and recorded TV
programs. It was a mutually inspiring both for IoBM
and for The City School Network.

PAKISTAN CALLING „Towards a better tomorrow‟

In an unique and unassuming event organized by students of Media,
Specialized Communication Skills and Public Relations at the
Institute of Business Management (IoBM) amid the guidance of
Faculty, Mr. Parvez Jamil, it was “Pakistan Calling –Towards a better
tomorrow” straight from the heart of hosts and guests alike. As host,
students were attuned to positive thinking, idealism and logic in trust
and confidence for Pakistan in various forms and manifestations.
Seasoned guests in education, health, sports, media, law, CSR,
special citizens, youth, IT etc. revealed their passion for Pakistan.

The guests included such trend-setters in diverse fields as

Justice (r) Khawaja Naveed Ahmed with a gracious
background in law; Engr. Iqbal Qureshi, DG, Rotary
International; Mr. Rizwan Jaffer, Founder Chairman, Youth
Parliament of Pakistan, Senior Anchor and TV Producer;
Mr. Azadar H. Zaidi, an illustrious and imminent
educationist; Mr. Haider Rizvi, Associate Professor and Ex -
chairperson of the Department of Psychology, University of
Karachi; Mr. M. Saifullah Malik- Project Coordinator Shell
LiveWIRE Trust (TAMEER); Ms. Kainat Imtiaz, Captain,
Sindh Women Cricket team, member National Women‟s
Cricket team and a Gold Medalist woman in internation al
cricket and so on. Mr. Talib S. Karim, IoBM Rector attended and presented souvenirs to the participants.

Mr. Parvez Jamil upheld the need for setting trends by rising over and above
everything uncongenial and endeavoring for an innovatively caring and sharing
approach to social issues. Equally sharing in their speeches and interaction with
students were some able, noble, humble and gentle guests, especially from the
social sector, with hopes pinning on the youth for a better tomorrow and a brighter
Pakistan. The net result of this thought-provoking occasion characterized by
experts‟ views and their interactive session with students was a pertinent
consensus of opinion. They unanimously agreed on such secrets of success as
vying for specialization in careers; inculcating a sense of social responsibility;
upholding the need for justice and fair play, learning to learn from mistakes;
determining to succeed by turning failures into opportunities and, above all, a
resolve and belief in the soul of the show: “Pakistan Calling: Towards a better tomorrow.”
8
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CBM Society of Health Managers organizes Pro-Health Walk
CSHM COMMEMORATES
WORLD HEALTH DAY!
To celebrate the World Health Day, CBM Society of
Health Managers (CSHM), representing the Health and
Hospital Management Program at the Institute of
Business Management, commemorated the importance
of health and healthy living at the Institute. A healthy
activity in the form of a memorable Pro-Health walk
within the campus was initiated by the MBA Health
Management students and distinguished faculty
members. The walk was also graced by Ms. Sabina
Mohsin, Executive Director Administration and
Finance. To penetrate the purpose of health awareness
a Q/A session „Me & My Health‟ was also held on
this occasion. It brought together renowned
doctors: Dr. Khalid Mustafa, Consultant Physician,
South City Hospital, Ejaz Manzoor, Physical trainer and
Dr. Shahida Mirza, Consultant Gynecologist who
imparted their knowledge to the audience in areas of
fitness, nutrition, dermatology, stress management and
antibiotics resistance which was the prime agenda of
the World Health Day 2011. The event was a continuing effort
by CSHM to raise the importance of health care in Pakistan. #

========================================================================================

JASHN-E-BAHARAAN – 2011
Over the IoBM Horizon
ALI ZAFAR IN THE AIR

9
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IoBM Library News
IoBM library has received a Research Resource from Global Development
New Journals and Environment Institute at TUFTS University, USA, in conjunction with
United Nations Decade for Education and Sustainable Development. The
Research Resource comprises, Social Science Library (SSL), a collection of
Accountancy journal articles and book chapters on topics such as sustainable
development and human well-being. The SSL collection is presented on a
two CD set and contains over 3000 full text articles plus 6000 additional
Journal of bibliographic citations, in the disciplines of: Anthropology, Economics,
Telecommunication
History, Philosophy, Political Science, Social Psychology, and Sociology.
management 3
Resource also includes additional materials (CDs) from World Watch and
the UN Research Institute for Sustainable Development that promotes
sustainable and equitable development. The above Research Resource is
Leadership being distributed on complimentary basis to University libraries and
Research Institutions world wide and is easy to use with a DVD ROM.

BOOK FAIR A T CREEK HIGH SCHOOL (CHS)

A Book Fair was arranged on 4th of February 2011 on the occasion of
Creek College and School Parents Teachers Meeting. This Book fair
was coordinated and supervised by Mr. Naeem Mirza, Assistant
Librarian, Creek College/Creek High School, Karachi. Oxford University
World Bank-Annual Press and Paradise Books vendors displayed their books at
discounted prices ranging between 10 and 20 %. Students and parents
Report2010 evinced keen interest in this well-planned and organized Book Fair and
availed the opportunity to buy pertinent books at discounted prices.

========================================================================================
NEW JOINING INFORMATION
S# Name Designation
Date of C O N D O L E N C E
Joining
MR. M. JIBRAN Academics February
1
SIDDIQUI Assistant 02, 2011
MR.
2 RASHID
Internal Audit February Father of our BBA (H) Student, Syed Muhammad
Officer 14, 2011
AQEEL Abbas Rizvi passed away on Wednesday, January 12, 2011.
MS. FARHEEN Lecturer March,
3
RAZAK Marketing 2011 Mother of our Staff Member Masood Khan (Senior
4
DR. SEHAR
Assistant Professor
March 10, Personnel Officer) passed away on Friday, January 28, 2011.
HASSAN 2011
MR. QAZI Research Fellow, April 23,
Daughter of Faculty Mr. Abdul Qadir Molvi, Senior
5
ADNAN HYE Economics 2011 Fellow, Management, passed away on February 02, 2011.
Father of MBA (Regular) Student, Babar Ansari passed away on Sunday, February 06, 2011.
Father-in-law of Dr. Khalid Amin (Senior Fellow and HoD, HRM) passed away on February 16, 2011.
Father of BBA (Honors) Student, Abul Hasan Masood passed away on Monday, February 21, 2011.
Brother of BBA (H) Student, Zain Mundia passed away on 21-02-11.
Si st e r- in - l aw of M s. Naz Soo mr o, (Con tr ol le r of
E xa min at ion s) pa s se d aw a y on T u esd a y, M arch 0 1, 20 1 1.
Mother-in-Law of Mr. Shahid Amin (Visiting Faculty, Pak. St.) passed awayon March 5, 2011.
Father of BS (Joint Honors) Student, Yasir Ali passed away on Monday, March 28, 2011.
MBA (R) Student, Erum Nazir passed away on Tuesday, March 29, 2011.
Faculty Mr. Shamim Ahmed Khan (Ass istant Professor,
Finance & Accounting) passed away on Friday, April 15, 2011.
Mother-in-Law of Dr. Linah Askari (Asst. Prof., Psychology) passed away on April 20, 11.
10

Sister of Mr. Shujauddin Shaikh (Visiting Faculty, Islamic St.) passed away on, April 26,11. Mr. Shamim Ahmed
Page
 Ashes Gig and Awami Junction
The
Management
Society
organized
two events,
a gig by
„The Ashes,‟
a band
which would
now be very
well known
to the
IoBMers, as well as a skit called Awami Junction,
performed by the Nautanki Gang. The concert
took place at the student activity center during
the second and third session, and if success is
to be measured and compared in terms of past
attendance to another concert organized by TMS
featuring the same band, then it can easily be
said that this one was literally off the scale. Word
of mouth spreads fast and far, and at the end of
the first concert, people were going gaga about
the event. So when IoBMers heard that The
Ashes were coming for another show, they
couldn‟t miss out at any cost, and for those who
missed out on the first opportunity, this was the
chance to see what the whole deal was about.
The band performed hits from famous acts like
Bon Jovi, Bryan Adams, and Abida Parveen to
name a few, and rocked the activity center like
============================================================================================
th
no one else before them. (During the 4 Session,
the famous VJ Jewel from Play TV came to the
auditorium on behalf of TMS, and entertained the
audience. This was followed by a welcome
speech by Sarah Mashood, President of The
Management Society and a sitcom called Awami
Junction, was performed to a full house by
Ahmed Saeed Khan‟s Nautanki Gang, featuring
himself, Tariq Ali Qasim, Adil Khan and others.
The skit was based on Social Responsibility,
with a comic twist to it, and was loosely based
on the lives of people coming in from different
backgrounds. The skit was organized to raise
awareness
about the
dark
sections of
our society,
and the
norms
prevailing
within them,
with a need
to bring
about
change. The play was a resounding success,
and received thunderous applause from the
audience, including the HOD Management,
Mr. Javed Ahmed, Faculty Advisor of TMS,
Mr. Humayun Zafar, among others.

Free the Beach and Save the Environment

The Beach cleanup activity was conducted by The Management Society
under the presidency of Sarah Mashhood at Hawkesbay with the aim of
spreading awareness about keeping the environment clean and
promoting a healthy lifestyle. Dawn News was the official media partner
and covered the whole event, while GSK was the official sponsor. The
event began when all the students participating were divided into teams,
followed by letting go of balloons in the air, along with a „rung‟ fight aka Holi.

Students were made to realize that having fun comes with a

responsibility as well, and that we tend to overlook the damage we
do the environment at our own expense. The cleaning activity
followed soon after, and garbage bags and plastic gloves were distributed among the t eams. Within a
span of an hour, the surrounding areas looked as if they belonged to a beach from the Far East, all
thanks to a job which was amazingly well done by all the participants, as well as the faculty, including
Mr. Humayun Zafar (Faculty Advisor), Mr. Fazal Khalidi, Ms. Fauzia and Dr Shahid Ahmed.

The beach cleanup activity was followed by the MAX session

conducted by the renowned trainer Umair Jaliawala, with an
aim to bring out the best in us and maximizing our potential.
Activities included rope skipping in teams, forming a human
pyramid, tug of war, making shapes like squares, an X, etc
by lying down, sand turtles, and pair football, where the feet
of every two people were tied together. Food was served
after the session, and special care was taken that no litter
was left behind after all was said and done. The fun filled
activities, the sense of team work and synergy, as well as
the cleaning up led to a great sense of achievement among
the participants and an overwhelming response. TMS is now
looking forward to conducting more such events to raise
11

awareness and bringing out the best in students.

Page
International Conference on Floods 2010:
Causes, Impact, Relief and Rehabilitation
At an international
Conference on Floods 2010:
Causes, Impact, Relief and
Rehabilitation, organized at
the Management Excellence
Centre (MEC), Institute of
Business Management
(IoBM), in collaboration with
the Pakistan Meteorological
Department (PMD), experts explored ways
and means in the devastating aftermath of
floods from adversity to opportunity.

Management, IoBM -- “Impact of Floods on

Indus Deltaic Ecosystem - A Holistic Overview”.

In the inaugural session Mr. Talib Karim,

Rector IoBM introduced the Institute and
the Management Excellence Center and
the closing session was graced by the
The Conference was highlighted by the presence of Ms. Sabina
presence and papers of Dr. Natalia Mohsin, Executive
Zamaraeva, Expert, Institute of Oriental Director, IoBM. This
Studies, Russia-- “Socio-Political Conference was
Consequences of Devastating Floods”; organized by the
Dr. Bettina Robotka, Historian, Humboldt Economics Department of
University, Berlin, Germany-- “Lessons IoBM under the guidance
to be Learnt from the Floods”; Mr. A. of Dr. Shahida Wizarat,
Majid, Expert PMD, and Mr. Muhammad HoD of the Department.
Riaz, Chief Meteorologist, PMD -- Dr. Shahida Wizarat
“Meteorological Causes and welcomed the guests and expressed the
Hydrological Effects of 2010 Super hope that this Economics Conference
Floods in the KP”; Dr. Syed Muhammad would become an annual feature with even
Awais (SI), King Edward Medical greater International participation. She
University, Lahore -- “Flood Relief and said that devastating floods needed to be
Rehab Work Experience of Inter- turned into a positive mindset of turning
University Multi-Disciplinary Services adversities into blessings, the point which
Group, Punjab”; Dr. Shahid Amjad, also became a significant feature of the
Professor, Environmental and Energy Conference recommendations.

12
Page
INVEST-O-MANIA AT IoBM
IoBM Finance
Society has
been known for
its informative
events. Invest-
o-mania was
another panel
discussion
organized by the Finance Society in order to
promote the understanding among the students
regarding investing their money in different
channels of investment prevailing in the market.
The panel comprised of Mr. Muhammad Asim VP
(Portfolio Manager Equities) of MCB Asset
Management Company, Mr. Ahsan Mahenti
Director Wealth Management of Arif Habib
Investments Ltd and Mr. Ali Abbasi of Abbasi
Securities Pvt. Ltd. The discussion started with
the importance of investment in the lives of every
individual and that they may invest their money in
debt securities, equity securities and also in
commodities like gold, silver, wheat etc.
It was mentioned that the National Commodity
Exchange (NCE) has not triggered investment in
gold by individuals instead has affected the
business of traders. Investing in commodity is
relatively risky for individuals hedging their cash
flows where as investment in equity and debt
instruments provided by stable organizations
===============================================================================================
Colloquium sets trends in forecasting for development
Experts from private and public sectors
brainstormed on the theme of "Forecasting"--
Applications in Actuarial Science, Business,
Computer Science, Economics, Engineering,
Finance and Management at a Colloquium held at
IoBM, Korangi Creek on March 19, 2011. Mr.
Shahid Siddiqui, Chairman State Life Corporation
was the Chief Guest.
Presentations were made
by Mr. Haroon Askari, MD -
KSE and Mr. Ishaq, Pak
Qatar Takaful. The technical
session was chaired by Dr.
Jawed Qumar, DBIHE. Mr.
Talib S. Karim, Rector and
Executive Director
Academics, IoBM presented
the introduction of IoBM.
The agenda included topics
such as Forecasting in
Takaful, Growth and Forecast of Foreign
Exchange reserves, forecasting national
comes along with a certainty of positive returns.
About individuals investing their money, it is
essential to have an assurance regarding returns
and security of investment itself. They mentioned
that there are no cash flows attached to gold and
that it is a store value even for which you do not
get a fair price. Investment in wheat or rice comes
along with storage costs. Pakistani economic
environment is portraying inconsistency and
people do not have any idea regarding fluctuation
in efficiency levels of companies and banks as
they end up investing in gold and other
commodities.
It was
concluded
that a reverse
step regarding
one‟s
investment
should only be
taken if the
economic crisis has affected any of the listed
factors that triggered the process of that
investment. The panelists even mentioned that
depending upon Pakistan's current economic
conditions it is beneficial to invest in debt
securities rather than equity or commodities. The
session ended being beneficial and a remarkable
experience for the audience.
exchange rate of Rupee vs. US dollar, relationship
of cash
conversion
cycle with firm
size, KSE
forecasting,
impact of
macro-
economic
indicators on
KSE, fuel and
energy economics of Pakistan as compared to oil
producing countries, impact of youth‟s attitude
upon forecasting Pakistan‟s future, statistical
techniques in multidimensional error forecasting.
The four consecutive Colloquia
were on KOPTIMIZATION (2007),
SIMULATION (2008), FINANCIAL
MATHEMATICS (2009), and RISK
MANAGEMENT (2010) with
applications in Business,
Computer Science, Economics,
Management, and Finance and
were well-appreciated and
proved to be mutually rewarding
for the participants. IoBM
Mathematics Colloquium held
on March 19, 2011, with the
theme of forecasting in concerned fields as
13
mentioned, is the 5th Colloquium in this regard.
Page
VISION, VIM, VIGOR AND
VITALITY OF VIDEORAMA
The Event Management Class of the
Marketing Department hosted:
"Videorama" event on Saturday, April 09,
2011 at the IoBM auditorium. Students
presented documentaries prepared by
them from a branding perspective. Mr.
Raheel Yousuf, the concerned Faculty,
was the master mind behind the show.

========================================================================================

IoBM - CBMUN
Dawning over the IoBM horizon
„CBMUN‟ event of the Institute of Business
Management was organized by the Literary and
Public Speaking Society (LPSS) on February 04 –
06, 2011 at the Institute‟s campus. This event
organized under the worthy guidance of Ms.
Fareeda Ibad, was highlighted by diversified
portfolio of Committees of the actual UN. The
objective of CBMUN is to have multilateral debates
and diplomatic discussions on a variety of subjects
including international security, environment,
society, culture, human rights, politics, economics,
science and technology. The theme of the
conference was change for the better. Rameez
Rizwan, Secretary General CBMUN 2011 opines “In order to change the world, we must
change ourselves. If we can change ourselves, we can and make the future of our own.”
= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =

Lecture on “The Philosophy of Islamic Finance”

The ph il oso ph y of Is la mi c Fin an c e i s ba s ed on th e phi lo sop h y of mutu a l tru st ,
ca r ing an d s ha r ing a dv oc at e s D r. Ab b a s M irak ho r and ag r ee s w ith a pa rt ic ip ant
on the import ance of disseminat ing information to the common man in this regard.

IoBM M anagement Excellence Center of IoBM invited, courtesy Mr. Ashraf Janjua,
Dr. Abbas Mirakhor, a renowned Islamic finance professional and former Executive
Director of International Monetary Fund (IMF), to deliver a lecture on” The Philosophy of
Islamic Finance” on Saturday, February 12, 2010 at 2:30 pm at Management Excellence
14

Center, Administration Building. Above are some pictures taken on this occasion.
Page
IoBM Alumni steals the corporate show
ASHFAQ AHMED HASEEB SHAUKAT VOHRA WAQAR AHMED ARSHAD
Microsoft Corporation Pakistan
State Bank of Pakistan Business Manager, Pak Brunei Investment Ltd.
Joint Director Microsoft Innovation Center Manager, Corporate Banking
MBA ( R ), 2000
I feel pleasant that it was the best utilization MBA – (Finance), 2009
of my time and it was one of my wise
decisions to become a part of IoBM. I
MAHIMAMAHMOODNOORANI enjoyed, not just the study, not only the MADIHA AZIZ
Nitco International
friendships but I also built strong
professional contacts and in one word my
Ever new Solutions
Executive Director – Exports overall MBA experience was just awesome. Asst.ManagerBusiness Strategy
BBA (Hons), 2007 MOHSIN TUFAIL MBA ( R ), 2010
Multinet Pakistan Pvt. Ltd.
Manager Business Strategy and Operations
IoBM is the best combination of education SHARMEEN MALIK CHAGANI
SAIMA SIDDIQUI and extracurricular producing high quality Creative Chaos (Pvt) Ltd.
Aga Khan University graduates. It has produced very energetic
and highly talented professionals serving Assistant Manager HR
Manager HR Policies & Projects Pakistan in all fields at all levels.
MBA (Exe.), 2007
M. SALMAN FAROOQI M.MUZAMMEL HUSSAIN, CFA
Aldukheil Financial Group JAVED JAFRI
Lowe & Rauf Pvt. Ltd. Riyadh, Saudi Arabia
Telenor Pakistan
Head of Economics & Equities Research
Chief Financial Officer CBM not only taught me academics, Manager Marketing
but also how to interact in the business
ZARA ISLAM environment, how to take decisions
and how to keep people happy while MARIUM QADEER
Sysnet Pakistan still getting the work done indeed. Johnson & Johnson
HR Executive MUZAMMIL H. SHAMIM Recruitment Officer
MBA ( R ), 2010 FAST - National University MBA ( R ), 2009
Manager Systems
MUHAMMAD RAHEEL NAJMI CBM has been the best years of my life. I ABDUL MAJID
Nanosoft Technologies am proud that I was part of the leading
university of Pakistan. Thank You CBM!! Akzo Nobel/ ICI Pakistan Ltd
CEO, Director Business Development Manager
VIJAY KUMAR
MBA (Exe.), 2010 Askari Bank Limited MBA (R), 2007
Relationship Manager
DURE-SHEHWAR I preferred IoBM‟s experiential approach to MARIA HAMEED
Salsoft Tech business education. Here HR and
management courses allowed me to stretch
Cresox Pvt. Ltd.
Technical Writer and develop my business management Deputy Manager
BBA (Hons.), 2010 skills. It is that pertinent sense of challenge MBA (Exe.), 2010
and the self-confidence I have gained in
rising to it, which I enjoyed most at IoBM.

Welcome to CBMers.org
CBMers – The Alumni Association of Institute of Business Management is
an organization with a mission to reach, serve and engage lifelong
relationships, provide opportunities to continuing education and strengthen
the IoBM´s Alumni network. The association is focused on playing an
effective role in re-connecting Alumni to University and Alumni to Alumni so as to
have a strong and meaningful presence of IoBM Alumni in the corporate world.

License to IoBM
Each IoBM Alumni is expected and requested to apply for an Alumni
Card. An application for the Alumni Card may be made on a form
available at the Public Affairs Section to be duly filled in and attached with
two photographs and a copy of CNIC. The application is processed
through the Public Affairs Section in coordination with the Administration
and Security departments. An Alumni Card is issued after concerned
verification and may be collected from the Public Affairs Section in due
course of time. An Alumni Card is a license to enter IoBM events
15

and activities for Alumni who are the cherished treasure of IoBM.
Page
 Management Excellence Center (MEC)
Diploma in HR Management (February 24 & 25, 2011) MEC Training Programs
Module Date
Recruitment, Interviewing and Selection May 4-5, 11
Results driven Performance Management June 9-10, 2011
Compensation & Benefits July 7-8, 2011
Talent Management & Employer Branding August 4-5, 2011
Learning Organizations September1-2, 2011
Leadership Development October 6-7, 2011
Aligning HR with Business Strategy November3-4, 2011
HR during change, mergers & acquisitions December 1-2, 2011
Competency Based People Management

 How to Avoid Politics at Workplace

 Interviewing Skills
 Leading a Team
 The Art of Win Win Negotiations
 Integrated Marketing Communication
 Credit Risk Management
 Communication Skills
 Effective Marketing Management

Credit Risk Management (April 12, 2011) FACILITIES AND EXPERTISE

The Management Excellence Center (formerly Business
Support Center) mobilizes professional education, training
and research programs of the Institute of Business
Management, for serving the corporate sector to enhance its
efficiency and contribution to society. Support is provided in
the areas of banking and finance, marketing, human resource
development and information systems management.

The MEC has well-developed facilities including spacious

and well-equipped auditorium and conference rooms, a state-
of-the-art computer lab and an information resource center.
The Management Excellence Center places emphasis on in-
house research through its well-educated and experienced
faculty and a strong body of over 3500 students.

Under the auspices of the Management Excellence Center,

Finance, Marketing, Strategic HR and IT Societies of IoBM
arrange regular seminars for which leading professionals from
the corporate sector of Pakistan are invited to share their
experience with the students, faculty and guests.

Presentation at Management Excellence Center, IoBM, Karachi Workshop participants with IoBM President and Executive Director MEC
16 Page