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"A study of Retail shop owners perception about online payment facility in
Nagpur city"
Submitted by
AKASH RAJENDRA KUTTARMARE
This is to certify that the project work, entitled “A study of Retail shop owners
perception about online payment facility in Nagpur city” is the bonafide work
of AKASH KUTTARMARE who carried out the same under my supervision. This
project work is submitted to Rashtrasant Tukadoji Maharaj Nagpur University as
partial fulfillment of requirement for the award of degree of Master of Business
Administration.
_____________________
Place: Nagpur Dr. SHRIKANT SONEKAR
Date: PRINCIPAL, JD COLLEGE OFENGINEERING
AND MANAGEMENT NAGPUR
DECLARATION
The undersigned, hereby declare that the Project Report entitled “A study of Retail shop
owners perception about online payment facility in Nagpur city” in a bonafide and authentic
work written and submitted by me to the Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur in partial fulfillment of the requirements for the award of degree of Master of
Business Administration under the supervision of Dr. Parvin Shaikh. The project is entirely
original and not been submitted earlier to any university for the award of any diploma or
degree.
Signature:
ACKNOWLEDGEMENT
I am thankful to my project guide. Dr Parvin Shaikh for her invaluable supervision unending
support, constant encouragement, helpfulness and constructive criticism through this project
and continuously encouraging me.
And a special thanks to Head of Department, Dr.Ujwala Dange. It would not have been
possible to complete this project without her support.
I am also thankful to the principal Dr. Shrikant Sonekar, all the faculty members of
department of management studies, JD College of Engineering and Management for helping
me during the project.
Akash Kuttarmare
TABLE OF CONTENTS
5 Appendices 32-33
6 Bibliography 34
LIST OF FIGURES
1
Sector size and major players
According to data released by the National Payments Corporation of India (NPCI), PhonePe
has registered 1937.57 million transactions worth Rs 3,65,845.39 crore in October as
compared to Google Pay’s 1451.93 million amounting to Rs 2,87,491.46 crore.
Volume wise, UPI had recorded 4.21 billion or 421 crore transactions worth Rs 7,71,444.98
crore in October.
In terms of market share, PhonePe increased marginally to 45.92% in October from 45.2% in
the previous month During the same period, Google Pay’s market share declined from
35.42% to 34.41%. Collectively, the two players processed 80% of the all transactions in the
last month.
While all three apps offer basic features like phone recharge, electricity bill payments and
booking flights or trains tickets, PhonePe and Paytm also offer additional services like mutual
funds payments, health and auto insurance. Recently, Google Pay has also tied up with SBI
General Insurance to offer health insurance.
2
PhonePe has been able to dominate the UPI ecosystem as it aggressively focuses on merchant
payments, especially small businesses and performed well as compared to its competitors.
Paytm Payments Bank and Amazon Pay remained in the third and fourth spot with 542.57
million transactions worth Rs 64,727.41 crore and 68.82 million transactions worth Rs
6,286.60 crore, respectively. Yes Bank apps have replaced BHIM from its fifth position in
October. However, BHIM processed a higher amount [Rs 8,513.82 crore] than Yes Bank apps
and Amazon Pay.
WhatsApp Pay recorded 2.6 million transactions worth Rs 104.19 crore. The instant
messaging app remains one of the least used UPI apps. That said, it has gone past the 2
million transaction mark for the first time since its entry on the UPI bandwagon.
While NPCI’s regulation to cap the market share (in a phased manner) of all third-party apps
to 30% from early next year, these apps are in their prime stage in terms of controlling the
market. Download numbers-wise PhonePe, Google and Paytm rule the market. According to
Sensor Tower data, the three apps were the most downloaded fintech apps in India with 11.2
million, 10.4 million and 7.4 million installs, respectively.
3
Regulations and Regulatory Bodies
● NPCI owns and operates the Unified Payments Interface (UPI) platform
● NPCI prescribes rules, regulations, guidelines, and the respective roles, responsibilities
and liabilities of the participants, with respect to UPI. This also includes transaction
processing and settlement, dispute management and clearing cut-offs for settlement
● NPCI approves the participation of Issuer Banks, PSP Banks, Third Party Application
Providers (TPAP) and Prepaid Payment Instrument issuers (PPIs) in UPI
● NPCI provides a safe, secure and efficient UPI system and network
● NPCI can, either directly or through a third party, conduct audit on UPI participants
and call for data, information and records, in relation to their participation in UPI
● NPCI provides the banks participating in UPI access to system where they can
download reports, raise chargebacks, update the status of UPI transactions etc.
4
Sector’s Contribution to Economy.
The impact of government and industry-wide uproar to go cashless and focus on digital
payments has now started showing its result. The latest report by the Reserve Bank of
India shows that the value of digital payments to GDP increased from 660% in 2014-15 to
862% in 2018- 19.
“A comparison with other CPMI countries shows that India is among the few countries like
Argentina, Brazil, China, South Korea, Turkey and UK where the value of digital payments as
a percentage of GDP has increased,” it noted.
In comparison, the value of cash withdrawals at ATMs to GDP has remained constant in India
at around 17% except during the demonetisation period when it fell to 15%.
The central bank has noted that fintech innovations are making domestic payments
increasingly convenient, instantaneous and ubiquitous. “More options are available to
consumers and this is making it more convenient for them to use digital payments,” it noted.
RBI has also noted that overall, the digital payments in the country have witnessed a CAGR
of 61% and 19% in terms of volume and value, respectively over the past five years,
demonstrating a steep shift towards digital payments.
Under this, retail electronic payments comprising credit transfers [RTGS, NEFT, fast
payments (IMPS and UPI)] and direct debits (ECS, NACH) have shown a rapid growth at a
CAGR of 65% and 42% in terms of volume and value, respectively.
5
Problems Faced by the Sector
In today’s era of digital technology, online businesses, e, and m-commerce customers and
merchants both expect a swift and secure digital experience.
In the customer’s case, it will be surfing, shopping, and paying online. In the merchant’s case
showcasing, marketing, and processing payments digitally.
The innovations, modern technologies have already simplified the b2b and c2b experience.
But as the online marketing and selling experience is reaching more and more customers, user
demands are also increasing with it.
Though it is proved to be a wonderful opportunity, as they say with new opportunities comes
an even greater challenge. Well, in this case, challenges.
Accepting online payments and online payment processing poses some unique challenges.
Let’s see what these challenges are and some tips to overcome them.
The first and one of the most important challenges faced by all the merchants is online fraud.
Usually, transactions involved in online payments are ‘card not present type transactions. This
means the cardholder is absent physically at the time transaction is processed.
E-commerce and m-commerce are ever-expanding and so are the fraudulent attacks making it
a serious security challenge for all the merchants.
Chargeback – along with the fraud comes chargeback. Here is your chargeback guide. These
disputed charges and transactions can result in decreased authorization and in turn bad
business.
6
Future Potential of the Sector
As per reports, the Indian digital payments industry is estimated to grow up to US$700 billion
by 2022. In the future, the fintech industry will innovate more dynamic providing safe
transaction facilities to develop and promote the digital payment landscape in the country
Customer Experience
Blockchain Technology
The blockchain technology can reduce account reconciliation costs by 70% and
compliance costs by 30-50%. This technology will play a significant role in payment
processing solutions development. While the use of blockchain-based digital coins is
illegal in some countries, the industry is aware of the benefits of blockchain
technology. Fast payment processing, encrypted distributed ledgers and secure real-
time verification make this technology a real deal.
Omnichannel Payments
The emergence of new online payment methods give customers the freedom to choose
their preferred payment method or channel. They don't use a single payment method.
7
And, these payment methods are not location-specific. They use these methods on the
go and on different devices.
Reward Revolution
In order to drive more value out of their purchases, 48% of the consumers switch
reward cards. 42% of the consumers would switch cards to get signup bonuses. 66% of
the consumers prefer businesses offering rewards to redeem/bonuses at the POP or
POS. There is a reward revolution and an ecommerce business has to be a part of this.
Voice Commerce
Voice search, it is an invisible computer interface. In the near future, we will be doing
most of the computer interactions through voice and this will not take more than 10
years. Google, Amazon, Apple and other giants have launched AI-powered
applications with conversational voice interfaces. By 2021, an estimated 1.83 billion
users will have voice-enabled devices. Applications like Alexa and Google Assistant
are already an integral part of our life.
8
Part 2 (A)
Actual Work Done:
9
Title
Title of the project allotted
To study perception of retail shop owners in Nagpur city towards online payment.
10
1) Research methodology adopted
b) Secondary data will be collected from journals, websites & news articles.
11
1.Age
Percentage %
Sr No. Age No .of Respondents
8
1. 18 – 24 04
40
2. 25 – 35 20
3. 36 – 50 40
20
4. 51 – 70 12
6
5. TOTAL 100
50
Age
18-24 25-35 36-50 51-70
12% 8%
40%
40%
Figure: 1 Age
Interpretation:
This data is of responses given by respondents. The chart and the pie diagram represents the
age of Retailers. The maximum numbers of retailers are in the age group of 25-35 and 36-50
years. 40% of retailers are 25-35 years old and 40% of retailers are 36-50 years old, while
12% are in the age group of 51-70. 8% retailers are in the age group of 18-24.
12
2. Respondent Gender
Male 44 88
Female 6 12
TOTAL 50 100
RESPONDENT GENDER
male Female
12%
88%
Interpretation:
The data is of responses given by respondents. The chart and pie diagram represents the data
of gender of retailers. According to the responses the male respondents are more than female
respondents. 88% of the respondents are male and 12% are female.
13
3. How often do you the online payment method?
Table no. 3 Payment Method
Daily 26 52
Weekly 14 28
Monthly 10 20
Yearly 0 0
TOTAL 50 100
0%
20%
52%
28%
Interpretation:
The data is of responses given by respondents. The table and the pie chart represent the data
of online payment method of the respondents. The maximum number of retailers often the
online payment method is daily i.e., 52%. 28% of the retailers often the online payment
method is weekly. 20% of the retailers often the online payment method is monthly. 0% of
the retailers often the online payment method is yearly.
14
4. How often retailers change device passwords and pin?
Once in a Year 23 46
Never 21 42
Every month 0 0
TOTAL 50 100
12%
0%
46%
42%
The data is of responses given by respondents. The table and the pie chart represent the
data of how often retailers change device password and pin. The maximum number of
retailers change device password and pin are once in a year i.e., 46%. 42% of the retailers are
never change device password and pin. 12% of the retailers change device password and pin
within half in year. 0% of the retailers change device password and pin are every month.
15
5. Is online payment can be easily understand and readily adopted?
Readily adopted?
0% 0%
The data is of responses given by respondents. The table and the pie chart represent the data
of online payment easily understood and readily adopted. The maximum number of retailers
Agree to readily adopted i.e.78%. 12% of the retailers are Neutral to readily adopted .10% of
the retailers are Strongly Agree to readily adopted.
16
6. Online Payment offers a greater choice for merchant and consumer in
the way they send receive payment?
Strongly Disagree 00 0
Disagree 00 0
Neutral 09 18
Agree 36 72
Strongly agree 05 10
TOTAL 50 100
10% 0%
18%
72%
The data is of responses given by respondents. The table and the pie chart represent the data
of online payment offers a greater choice for merchant and consumer in the way they send
/receive payment. The maximum number of retailers Agree to online payment offers a greater
choice for merchant and consumer in the way they send /receive payment i.e.72%. 18% of the
retailers are Neutral .10% of the retailers are Strongly Agree.
17
7. Online Payment is better than cash payment?
Table no. 7 Cash Payment
Strongly Disagree 00 0
Disagree 01 2
Neutral 17 34
Agree 28 56
Strongly agree 04 08
TOTAL 50 100
8% 0%
2%
34%
56%
18
8. Online payment system saves money and time?
Table no.8 Saves Money and Time
Strongly Disagree 00 0
Disagree 00 0
Neutral 13 26
Agree 29 58
Strongly agree 08 16
TOTAL 50 100
0%
16%
26%
58%
Interpretation:
The data is of responses given by respondents. The table and the pie chart represent the data
of online payment system saves money and time. The maximum number of retailers Agree to
online payment system saves money and time i.e., 58%. 26% of the retailers are Neutral. 16%
of the retailers are Strongly Agree.
19
9. Online payment system is convenient for customers?
Strongly Disagree 00 0
Disagree 00 0
Neutral 06 12
Agree 35 70
Strongly agree 09 18
TOTAL 50 100
0%
12%
18%
70%
20
10. Online payment reduced risk of theft and damage?
Table no. 10 Reduce Risk and damage
Strongly Disagree 00 0
Disagree 00 0
Neutral 24 48
Agree 26 52
Strongly agree 00 00
TOTAL 50 100
0%
48%
52%
21
11. Record keeping becomes easier & bank statement of online payment?
Strongly Disagree 00 0
Disagree 00 0
Neutral 03 06
Agree 36 72
Strongly agree 11 22
TOTAL 50 100
RECORD KEEPING
0% 6%
22%
72%
22
12. Online Transaction involves risk?
Table no. 12 online transaction involves risk
Strongly Disagree 00 0
Disagree 00 0
Neutral 34 68
Agree 16 32
Strongly agree 00 00
TOTAL 50 100
0%
32%
68%
Interpretation:
The data is of responses given by respondents. The table and the pie chart represent the data
of online transaction involve risk. The maximum number of retailers Neutral to online
transaction involve risk i.e., 68% .32% of the retailers are Agree.
23
13. It is important to be technology savvy for online payment?
Table no.13 technology savvy
TECHNOLOGY SAVVY
Strongly Disagree Disagree Neutral Agree Strongly agree
0% 8%
2%
90%
24
14. Necessity of having online digital financial literacy to shop owners?
Strongly Disagree 0 0
Disagree 0 0
Neutral 3 6
Agree 45 90
Strongly Agree 02 04
TOTAL 50 100
4%0%6%
90%
25
15. Problem will not arise when debit card is lost or stolen?
Strongly disagree 0 0
Disagree 0 0
Neutral 5 10
Agree 45 90
Strongly agree 0 0
TOTAL 50 100
LOST OR STOLEN
10%
Strongly disagree
Disagree
Neutral
Agree
90% Strongly agree
The data is of responses given by respondents. The table and the pie chart represent the data
of lost or stolen. The maximum number of retailers are Agree to problem not arise when debit
card is lost or stolen. i.e., 90%.10% of the retailers are Neutral.
26
Part 2(B)
27
Findings
• The maximum numbers of retailers are in the age group of 25-35 and 36-50 years. 40% of
retailers are 25-35 years old and 40% of retailers are 36-50 years old.
• According to the responses the male respondents are more than female respondents. 88% of
the respondents are male and 12% are female.
• The maximum number of retailers often the online payment method is daily i.e., 52%.
• The maximum number of retailers change device password and pin are once in a year i.e.,
46%
• The maximum number of retailers Agree to readily adopted i.e.78%.
• The maximum number of retailers Agree to online payment offers a greater choice for
merchant and consumer in the way they send /receive payment i.e.72%.
• The maximum number of retailers Agree to online payment is better than cash payment i.e.,
56%.
• The maximum number of retailers Agree to online payment system saves money and time
i.e., 58%.
• The maximum number of retailers Agree to online payment system is convenient for
customers i.e., 70%.
• . The maximum number of retailers Agree to online payment reduced risk of theft and
damage i.e., 52%.
• The maximum number of retailers Agree to record keeping becomes easier of online
payment i.e., 72%.
• The maximum number of retailer are Neutral to online transaction involve risk i.e., 68%.
• The maximum number of retailers Agree to technology savvy for online payment. i.e., 90%.
• The maximum number of retailers Agree to financial literacy to shop owners for online
payment. i.e., 90%
• The maximum number of retailers are Agree to problem not arise when debit card is lost or
stolen. i.e., 90%.
28
SUGGETIONS
• Retailers should change password and pin in every 3 month for get the better security
of their money or personal details.
29
Part2 (C)
30
Conclusion
The digital evolution has triggered the way people are communicating, purchasing products,
paying their utility bills online, exchange of information or performing business. The
technology has altogether changed the consumer behavior pattern towards purchasing and
utilizing the products or services. They try to take advantage of the various digital platforms
to expand their business and for sustainable development growth. The organizations through
digital are able to share the experience by giving the consumers various options like variety,
discounts, product/service comparison, payment preferences, etc. This has in fact exposed
consumers towards the habitual use of browsing products, using different online payments
that in turn develop trust and usually loyalty towards the products and/or payment platforms.
At the same time companies get the necessary development in their businesses, as the
advancement of technology has given them liberty for tracking the consumer’s preferences,
feedbacks, attitude towards the product, their search patterns, etc.
31
Appendices
"A study of Retail shop owner’s perception about online payment facility in Nagpur city"
Disclaimer:-
All the information collected through survey and are totally confidential and will used for
research purpose only.
1. Name: _______________________
2. Age: 18-24 ____
25-35 ____
36-50 ____
51-70 ____
3) Gender:
a) Male
b) Female
32
Sr. Statements Strongly Disagree Neutral Agree Strongly
No. Disagree Agree
1 Is online payment system can be easily
understood and readily adopted?
2 Online payment offers a greater choice
for merchant and consumer in the way
they send and receive payment
3 Online payment is better than cash
payment
4 Online payment system saves money
and time.
5 Online payment system is convenient
for customers.
6 Online payment reduced risk of theft
and damage.
7 Record Keeping becomes easier &
bank statement of online payment
8 Online Transaction involves risk.
9 It is important to be technology savvy
for online payment.
33
BIBLIOGRAPHY
Journals
● (Chawla & Joshi) in his study concluded that digital transfers using app have brought
behavioural change and helped in the adoption of digital payment.
● . Aigbe and J. Akpojaro,(2014 ) “Analysis of Security Issues in online Payment
Systems”, International Journal of Computer Applications,
● C. S. Ramanigopal , G. Palaniappan Shop owner perception towards online payment
service with special reference to erode district Asian journal of business economics
volume 1 no. 1. 4 Quarter 4 2011 ISSN: 2231-3699.
● Goal et al (2019) Akhila Pai conducted a study on consumer perception towards digital
wallets and concluded that though digital payment modes.
● P Aigbe & J Akpojaro 2014 analysis of security issues in online payment system.[
International journal of computer applications] 108 (10).
● S Junadiª 2015 A model of factors influencing consumer’s intention to use online
payment system in Indonesia
● S Roy & I Sinha 2014 determinants of shop owner adoption of online payment an
empirical analysis ( IOSR ) Journal of business management
● Solomon (1998).A study of factors affecting online shopping behavior of consumers,
International Journal of Scientific and Research Publications 3(6), 201-212
○ vol. 108, no. 10, pp. 10-14.
Websites
www.paytm.com
www.marketing.com
www.reserachgate.com
34