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Trịnh Thụy Ái Trâm - K204041282 - Chap4 Cooper
Trịnh Thụy Ái Trâm - K204041282 - Chap4 Cooper
Not all management questions are researchable, and not all Although selecting an appropriate design may be complicated
research questions are answerable. by this range of options (methods, techniques, procedures,
Unresearchable Questions 2. Research Process Issues The Research Process: An Overview 1. The Research Process Research Design: is the blueprint for fulfi lling objectives and protocols, and sampling plans), the creative researcher
Questions of valueand policyoften factor into management
answering questions. actually benefits from this confusing array of options.
decisions.
A manager’s motivation for seeking research may not always Pilot Testing is conducted to detect weaknesses in design Draw subjects from the target population and simulate the
be obvious. and instrumentation and to provide proxy data for selection of procedures and protocols that have been designated for data
a probability sample. collection.
Presence of research may help win approval for pet idea
Authorizing research is a measure of personal protection for Hidden agendas may include Politically Motivated Research First, data may be further characterized by their
decision maker. abstractness, verifiability, elusiveness,and closeness to the
phenomenon. As abstractions, data are more metaphorical
In these situations, it may be harder to win the manager’s than real.
support for an appropriate research design.
Second, data are processed by our senses—often limited in
comparison to the senses of other living organisms. When
Data - as the facts presented to the researcher from the sensory experiences consistently produce the same result,
study’s our data are said to be trustworthy because they may be
environment. verified.
Third, capturing data is elusive, complicated by the speed at
which events occur and the time-bound nature of observation.
Finally, data reflect their truthfulness by closeness to the
phenomena.
Secondary data have had at least one level of interpretation the process of collecting and measuring the data on targeted
inserted between the event and its recording. variables through a thoroughly established system to evaluate
Stage 4: Data Collection and Preparation outcomes by answering relevant questions.
Primary data are sought for their proximity to the truth and
control over error.
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