Professional Documents
Culture Documents
High
(low) trading volume on a particular stock leads to appreciating (depreciating) of
its price. Extreme one-day returns are also reported to draw investors’ attention
(Barber & Odean (2008)[10]). Noise traders tend to buy (sell) stocks with high
(low) returns. Whaley (2001)[11] and Baker & Wurgler (2007)[7] suggest Chicago
Board Options Exchange (CBOE) Volatility Index (VIX) as an alternative market
sentiment measure. Credit Suisse Fear Barometer (CSFB) is based on prices of zero-
premium collars that expire in three months. This index is sometimes used as an
alternative to VIX index.[12] The Acertus Market Sentiment Indicator (AMSI)
incorporates five variables (in descending order of weight in the indicator):
Price/EarninKumar & Lee (2006)[20]). The study shows that retail investor
transactions "...are systematically correlated — that is, individuals buy (or sell)
stocks in concert". Initial public offering (IPO) of a company generates a big
amount of information that can potentially be used to proxy investor sentiment.
Ljungqvist et al. (2006)[21] and Baker & Wurgler (2007)[7] report IPO first-day
returns and IPO volume the most promising candidates for predicting investor
attention to a particular stock. It is not surprising that high investments in
advertisement of a particular company results in a higher investor attention to
corresponding stock (Grullon et al. (2004)[22]). The authors in Chemmanur & Yan
(2009)[23] provide an evidence that "...a greater amount of advertising is
associated with a larger stock return in the advertising year but a smaller stock
return in the year subsequent to the advertising year". Equity issues over total
new issues ratio, insider trading data, and other financial indicators are reported
in Baker & Wurgler (2007)[7] to be useful in investor attention measurement
procedure.