CONTENTS . Executive Summary . Section-I Conceptual Framework 2.1 Corporate Social Responsibility 2.2 CSR-Related Concepts . Section-II 3.1 Need Of The Study 3.2 Scope Of The Study 3.3 Limitations Of The Survey 3.4 Research Methodology . Section-III Organization Profile 4.1 Public Sector Undertakings 4.2 NTPC Limited 4.3, CSR in RGCCPP, NTPC KayamkulamEXECUTIVE SUMMARY| NTPC fallows the global practice of addressing the CSR issue in an integrated multi-stakeholder approach covering the environment and social aspects. At RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Corporate Social Responsibility- | Community Development (CSR-CD) activities are being undertaken based on the conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. Some of which are construction of tube-wells and water tanks for providing drinking water, drains to prevent water logging, village roads, waiting shed, wheelchairs to the disabled, Haemo-Dialysis machine to Alappuzha Medical College, donation of furniture to schools and hospitals, vocational training to village youths, street lighting, scholarship to ITI students, etc. to the poor people in tsunami affected areas, namely Arattupuzha and Thrikkunnapuzha villages. They (poor people) are very happy and highly satisfied with this facility and just want that this facility should be provided forever.SECTION-I CONCEPTUAL FRAMEWORKCORPORATE SOCIAL RESPONSIBILTY "The voluntary compliance of social and ecological responsibility of companies is called Corporate Social Responsibility (CSR),” Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company's level. The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social Responsibilities of the Businessman’ by William J. Bowen, However, the term CSR became only popular in the 1990s ible C inies_in the jobali How a company perceives its societal responsibility depends on various factors such as the markets in which it operates, its business line and its size. Companies have explored that their impact on the economic, social and environmental sector directly affects their relationships with investors, employees and customers.As companies face themselves in the context of globalization, they are increasingly aware that Corporate Social Responsibility can be of direct economic value. Although the prime goal of a company is to generate profits, companies can at the same time contribute to social and environmental objectives by integrating corporate social responsibility as a strategic investment into their business strategy. How “social responsible" are Companies in reality? Due to the lack of international CSR guidelines, the practical application of CSR differs and CSR Strategies within most companies still show major deficiencies. There are still complaints about multinational companies wasting the environment and NGOs still denouncing human rights abuses in companies. Critics suggest that better governmental and international regulation and enforcement, rather than voluntary measures are necessary to ensure that companies behave in a socially responsible manner. Corporate social responsibility should therefore not be seen as a substitute to regulation concerning social rights or environmental standards. In countries where such regulations do not exist, efforts should focus on putting theproper regulatory framework in place on the basis of which socially responsible practices can be developed. Why are governments interested in CSR? Their task is to make sure that the process of global and economic and social change is managed properly and fairly. Several guidelines or standards have been developed to serve as frameworks for CSR. The OECD Guidelines for multinational Enterprises and the ILO - International Labour Standards form the principles for the societal responsibility of companies and will help to implement CSR on the international level. CSR- Coverage There is no unitary or binding international norm for CSR Coverage for companies. The Organization Ceres, Investors and Environmentalists for Sustainable Prosperity hopes for a greater engagement - as well as more transparency in reference to CSR.CORPORATE SOCIAL RESPONSIBILITY - RELATED CONCEPTS CSR generally refers to: 1, A collection of policies and practices linked to relationship with key stakeholders, values, compliance with legal requirements, and respect for people, communities and the environment; and 2. The commitment of business to contribute to sustainable development, commonly understood as sustainable development is the ability of the current generation to meet its needs without compromising the ability of future generations to meet theirs. nvi |_ protection - Many citizens, environmental organizations and leadership companies now define environmental responsibility as involving a comprehensive approach to a company’s operations, products and facilities that includes assessing business products, processes and services; eliminating waste and emissions; maximizing the efficiency and productivity of all assets and resources; and minimizing practices that might adversely affect the enjoyment of the planet's resources by future generations.Community involvement - It includes: community partnership, employee giving, global community involvement, philanthropy, product and services donations, release time, volunteerism etc. Enterprise and economic development = This broad concept includes: competitiveness, development of local SMEs, entrepreneurship, community economic development, micro finance in emerging economies etc.) The drive of entrepreneurs in developing countries can provide the catalyst to lift an economy onto an upward growth spiral, Health promotion - Private sector business plays a dominant role as the driver of current global economic development, and globalization is bringing new social and economic challenges. Human Disaster Relief - Companies, in cooperation with public sector, civil society, and international organizations, have played an important role in supporting humanitarian relief operations. Due to the rising cost, threat and complexity of the consequences of major disasters on society, the key challenge is to 90 beyond “proactive response” and to focus on prevention where CSR framework can help the key players to utilize more development oriented approach.SECTION-ILNEED OF THE STUDY The present survey can be considered very important because of its academic and professional importance. 1)Academic_ importance Only few empirical surveys are made on the subjects in Indian background. So the researcher is interested to know more about the subject. 2)Professional importance The researcher being a student of 1* year BBM student, Gitam University requires some practical training combined with classroom theoretical teaching and to submit a dissertation for that the researcher performed this survey on the topic “CORPORATE SOCTAL RESPONSIBILITY" at RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Kerala.SCOPE OF THE STUDY The scope of the study is very much confined to PROJECT, NTPC Kayamkulam. Hence the topic under study required in depth analysis of both positive and negative aspects and is usually wide as the research preferred to have thorough discussion about the “CORPORATE SOCIAL RESPONSIBILITY" at NTPC LIMITED. The purpose of the study was: >To determine the activities undertaken by RGCCPP, NTPC Kayamkulam as a part of Corporate Social Responsibility (CSR). >To observe whether the people were satisfied with the facilities (especially providence of free medicines in tsunami affected areas) being provided as a part of CSR. The survey also offered opportunities for respondents to provide their own ideas and comments.ITATI T >» The research was conducted within a limited duration, So a detailed and comprehensive study could not be made. » The sample was confined to 100 respondents. So this study can be regarded as “fool-proof" one. » The findings and conclusions are based on knowledge and experience of the respondents. > Out of the 12 wards where free medical facilities are being provided, the sample was confined only to two villages, namely Pathiankara and Arattupuzha.RESEARC The methodology of this study consists of primary and secondary data. >» PRIMARY DATA- The data collected from the respondents were through questionnaires. Samp In this research only a few items can be selected from the population for the study purpose. The items selected constitute what is technically called sample. Here the sample size is 100 patients from the total population. Ques are framed in such a way that it reflects the ideas and thoughts of the respondents with regard to the level of satisfaction towards the providence of free medical facilities, >» SECONDARY DATA- RGCCPP NTPC brochures for the year 2010- 2011SECTION-IITIINDUSTRY PROFILEPu RTAKINGS The government-owned corporations are termed as Public Sector Undertakings (PSUs) in India. In a PSU majority (51% or more) of the paid up share capital is held by central government or by any state government or partly by the central governments and partly by one or more state governments. The Central Public Sector Enterprises (CPSEs) are also classified into ‘strategic’ and 'n te Areas of strategic CPSEsare: Arms & Ammunition and the allied items of defence equipments, defence air-crafts and warships Atomic Energy (except in the areas related to the operation of nuclear power and applications of radiation and radio-isotopes to agriculture, medicine and non-strategic industries) Railways transport. All other CPSEs are considered as non-strategic. The status of M conferred by the Department of Public Enterprises to various PublicSector Undertakings. These prestigious titles provide them greater autonomy to compete in the global market. ROLE OF PUBLIC SECTOR UNDERTAKINGS Public sector undertakings (psus) have laid a strong foundation for the industrial development of the country. The public sector is less concerned with making profits. Hence, they play a key role in nation building activities, which take the economy in the right direction. EMPOWERMENT OF PUBLIC SECTOR UNDERTAKINGS The Government provides Public Sector Enterprises (PSEs/PSUs) the necessary flexibility and autonomy to operate effectively ina competitive environment. The Boards of Navratna_ and Miniratna companies- are entrusted with more powers in order to facilitate further improvement in their performance. CORPORA’ RN. Pl C SECTOR UI TA ‘S The Ministry of Corporate Affairs has been working towards Strengthening of the corporate governance, The ministry encourages the use of better practices through voluntary adoption. For this purpose, a set of voluntary guidelines has been drafted. The Corporate Governance Voluntary Guidelinesserve as a benchmark for the corporate sector and also help them in achieving the highest standard of corporate governance. Ty_OF PUBLIC SECTOR CORPORATE SOCIAL _RESPONSTB’ UNDERTAKINGS The Government has issued the guidelines on Corporate Social Responsibility for Central Public Sector Enterprises (CPSEs) following the Committee on Public Undertakings (1993-94) recommended a number of measures in its 24th Report on ‘Social Responsibilities and Public Accountability of Public Undertakings’ . LOBS & CAREER This sector provides job opportunities to both technical and non- technical personnel. The Public Enterprises Selection Board is responsible for selection and placement of persomnel in the posts of Chairman, Managing Director or Chairman-cum-Managing Director (Level-I), and Functional Director (Level-IT) in PSEs as well as in posts at any other level as may be specified by the Government.ORGANIZATION PROFILETPC Limited Established in 1975 to play a major role in power sector, NTPC Limited, the largest power generating company of the country, has been on the limelight powering the grow th of India. With an installed capacity of 38014 gas based and 4 =— venture power stations, NTPC contributes the special category in * N e. ‘and 8" overall in 2008 by Great Places to work in collaboration with the Economic Times, rated as Most Valuable PSU by the premier Investment Journal Dalal Street and winner of DUN & Bradstreet’s Corporate Award-2008 for Sectoral Excellence in addition to many other prestigious accolades, it has established its increasing global presence. Driven by its vision to lead, NTPC has chalked out ambitious plans to be a 75000 MW plus Company by 2017. The company has commenced work ona diversi portfolio with initiatives in lateral, forward and backward integration.NTPC has adopted an advanced and high efficient Environment Management and Energy Conservation Systems and a well defined Corporate Social Responsibility scheme to contribute to society. R. Al I_COMBIN PROJECT (RECCPP)_ KAYAMKULAM The 350MW Rajiv Gandhi Combined Cycle Power Project is situated in Kayamkulam Kayal reclaimed area in Arattupuzha village of Alappuzha District in Kerala. The project approved by CCEA (Cabinet Committee on Economic Affairs) on September 18, 1996 at a capital cost of Rs.1310.58 crore was completed at less than Rs.1200 crore, of the project with Naphth and is under commercial operation. All the three units under stage-I were commissioned ahead of schedule. The first 115 MW unit and the associated 220 KV transmission system of the plant was commissioned by the than Hon'ble Prime Minister Shri Atal Behari Vajpayee on 17" January 1999.Rising amidst coconut groves and lush green trees, the plant dots the landscape. Once a village, Choolatheruvu, on the fringes of the backwaters now became an important power point in the country's power map. MAIN PLANT land reclaimed from the erstwhile Kayamkulam Kayal Farm. The entire quantity of earth required to raise the land was dredged from the adjoining backwaters (Kayal). Nearly 15 lakhs Cu.m of earth was dredged by deploying five dredgers of various capacities. Since the soil strata in the plant area was found to be prone to liquefaction, a unique process of dynamic compaction, considered to bea civil construction marvel, and was carried out at Kayamkulam site for the first time.STATION OVERVIEW Project Overview : Arattupuzha Village, Alappuzha District of Kerala Installed capacity : 350 MW Approved Investment + Rs.1310.58 crore Financing : World Bank Time Slice Loan Water Source : Achenkovil River Water requirement :105 cusecs Fuel : Naphtha (HSD for Start-up) Fuel source : Kochi Refinery or Through import Beneficiaries : Kerala and Tamil NaduUN: ‘AT > First coastal based project of NTPC > First fully liquid fuel (Naphtha) based power project of NTPC. >» First NTPC power project where filling was done by Dredging followed by Dynamic Compaction. > First NTPC project where ground improvement was done by sand piling at the plant site. » First project to have a 245KV Gas Insulated Switchyard. NTPC has an ambitious plan for expansion of Rajiv Gandhi Combined Cycle Power Project by addition of 1950MW (3X650) to the existing 350 MW. On completion of stage-IT, the installed capacity of this project will be 2300MW.TOPIC PR INT ORGANIZATION - CORPORATE SOCIA RESPONSIBILITYBeing a responsible corporate citizen, NTPC formulated a comprehensive Corporate Social —_Responsibility-Community Development (CSR-CD) plan. At RGCCPP, Kayamkulam, csR-CD activities are being undertaken based on the need assessment surveys conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. During the construction phase of the project, an extensive R&R programme was implemented for project affected persons and launched various self employment and income generating schemes for their benefit, which have since been completed. IMPLEMENTED WORKS IN 2010-201lare: » EYE CAMP- Two eye check-up camps were organized during 2010-2011 by “Semunnathi", an NGO promoted by NTPC, in association with Aravind Eye hospital, Tirunelveli at NTPC Township. » CONSTRUCTION OF BICYCLE SHED- A Bicycle shed was constructed with the financial assistance of NTPC under its CSR-CD programme in Government Girls High School, Haripad. >» FLOOD RELIEF MATERIALS-¥ v Flood Relief Materials in the form of provisional items were distributed to the flood affected persons of Pallipad/Cheppad Villages in association with “Samunnathi". CONSTRUCTION OF ROADS- Construction of Roads in Chingoli, Cheppad and Pallipad Panchayats were also undertaken under CSR-CD initiatives, CASH AWARD TO MERITORIOUS STUDENTS- Cash Awards to Meritorious Students (Class- X & XII) of nearby 20 schools were distributed on the occasion of Independence Day at NTPC Township, Cheppad. A major CSR-CD initiative of NTPC-RGCCPP in taking care of the health of coastal villagers in Thrikkunnapuzha & Arattupuzha villages has become a reality. Launching of two Mobile Medical Units to provide free medical facilities to the people of tsunami affected areas has also been undertaken, Mostly they are prone to Fever, Tuberculosis, Phileria, Joint pain and Cancer.