CONTENTS . Executive Summary . Section-I Conceptual Framework 2.1 Corporate Social Responsibility 2.2 CSR-Related Concepts . Section-II 3.1 Need Of The Study 3.2 Scope Of The Study 3.3 Limitations Of The Survey 3.4 Research Methodology . Section-III Organization Profile 4.1 Public Sector Undertakings 4.2 NTPC Limited 4.3, CSR in RGCCPP, NTPC KayamkulamEXECUTIVE SUMMARY| NTPC fallows the global practice of addressing the CSR issue in an integrated multi-stakeholder approach covering the environment and social aspects. At RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Corporate Social Responsibility- | Community Development (CSR-CD) activities are being undertaken based on the conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. Some of which are construction of tube-wells and water tanks for providing drinking water, drains to prevent water logging, village roads, waiting shed, wheelchairs to the disabled, Haemo-Dialysis machine to Alappuzha Medical College, donation of furniture to schools and hospitals, vocational training to village youths, street lighting, scholarship to ITI students, etc. to the poor people in tsunami affected areas, namely Arattupuzha and Thrikkunnapuzha villages. They (poor people) are very happy and highly satisfied with this facility and just want that this facility should be provided forever.SECTION-I CONCEPTUAL FRAMEWORKCORPORATE SOCIAL RESPONSIBILTY "The voluntary compliance of social and ecological responsibility of companies is called Corporate Social Responsibility (CSR),” Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company's level. The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social Responsibilities of the Businessman’ by William J. Bowen, However, the term CSR became only popular in the 1990s ible C inies_in the jobali How a company perceives its societal responsibility depends on various factors such as the markets in which it operates, its business line and its size. Companies have explored that their impact on the economic, social and environmental sector directly affects their relationships with investors, employees and customers.As companies face themselves in the context of globalization, they are increasingly aware that Corporate Social Responsibility can be of direct economic value. Although the prime goal of a company is to generate profits, companies can at the same time contribute to social and environmental objectives by integrating corporate social responsibility as a strategic investment into their business strategy. How “social responsible" are Companies in reality? Due to the lack of international CSR guidelines, the practical application of CSR differs and CSR Strategies within most companies still show major deficiencies. There are still complaints about multinational companies wasting the environment and NGOs still denouncing human rights abuses in companies. Critics suggest that better governmental and international regulation and enforcement, rather than voluntary measures are necessary to ensure that companies behave in a socially responsible manner. Corporate social responsibility should therefore not be seen as a substitute to regulation concerning social rights or environmental standards. In countries where such regulations do not exist, efforts should focus on putting theproper regulatory framework in place on the basis of which socially responsible practices can be developed. Why are governments interested in CSR? Their task is to make sure that the process of global and economic and social change is managed properly and fairly. Several guidelines or standards have been developed to serve as frameworks for CSR. The OECD Guidelines for multinational Enterprises and the ILO - International Labour Standards form the principles for the societal responsibility of companies and will help to implement CSR on the international level. CSR- Coverage There is no unitary or binding international norm for CSR Coverage for companies. The Organization Ceres, Investors and Environmentalists for Sustainable Prosperity hopes for a greater engagement - as well as more transparency in reference to CSR.CORPORATE SOCIAL RESPONSIBILITY - RELATED CONCEPTS CSR generally refers to: 1, A collection of policies and practices linked to relationship with key stakeholders, values, compliance with legal requirements, and respect for people, communities and the environment; and 2. The commitment of business to contribute to sustainable development, commonly understood as sustainable development is the ability of the current generation to meet its needs without compromising the ability of future generations to meet theirs. nvi |_ protection - Many citizens, environmental organizations and leadership companies now define environmental responsibility as involving a comprehensive approach to a company’s operations, products and facilities that includes assessing business products, processes and services; eliminating waste and emissions; maximizing the efficiency and productivity of all assets and resources; and minimizing practices that might adversely affect the enjoyment of the planet's resources by future generations.Community involvement - It includes: community partnership, employee giving, global community involvement, philanthropy, product and services donations, release time, volunteerism etc. Enterprise and economic development = This broad concept includes: competitiveness, development of local SMEs, entrepreneurship, community economic development, micro finance in emerging economies etc.) The drive of entrepreneurs in developing countries can provide the catalyst to lift an economy onto an upward growth spiral, Health promotion - Private sector business plays a dominant role as the driver of current global economic development, and globalization is bringing new social and economic challenges. Human Disaster Relief - Companies, in cooperation with public sector, civil society, and international organizations, have played an important role in supporting humanitarian relief operations. Due to the rising cost, threat and complexity of the consequences of major disasters on society, the key challenge is to 90 beyond “proactive response” and to focus on prevention where CSR framework can help the key players to utilize more development oriented approach.SECTION-ILNEED OF THE STUDY The present survey can be considered very important because of its academic and professional importance. 1)Academic_ importance Only few empirical surveys are made on the subjects in Indian background. So the researcher is interested to know more about the subject. 2)Professional importance The researcher being a student of 1* year BBM student, Gitam University requires some practical training combined with classroom theoretical teaching and to submit a dissertation for that the researcher performed this survey on the topic “CORPORATE SOCTAL RESPONSIBILITY" at RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Kerala.SCOPE OF THE STUDY The scope of the study is very much confined to PROJECT, NTPC Kayamkulam. Hence the topic under study required in depth analysis of both positive and negative aspects and is usually wide as the research preferred to have thorough discussion about the “CORPORATE SOCIAL RESPONSIBILITY" at NTPC LIMITED. The purpose of the study was: >To determine the activities undertaken by RGCCPP, NTPC Kayamkulam as a part of Corporate Social Responsibility (CSR). >To observe whether the people were satisfied with the facilities (especially providence of free medicines in tsunami affected areas) being provided as a part of CSR. The survey also offered opportunities for respondents to provide their own ideas and comments.