Audience Demographic Reports:

Broadway (New York, American) Audience:

Broadway League’s “Demographics Of The Broadway
Audience” for 2018-2019:
The Broadway League (2020) "The Demographics Of The Broadway Audience" for 2018-
2019 Season New York: The Broadway League. Available from:
https://www.broadwayleague.com/press/press-releases/the-broadway-league-reveals-the-
demographics-of-the-broadway-audience-for-2018-2019-season/ [Accessed 7 October
2021].

Sixty-eight percent of the audiences were female.

The average age of the Broadway theatregoer was 42.3 years old. This
average has hovered between 40 and 45 years old for the past two
decades.
Playgoers tended to be more frequent theatregoers than musical
attendees. The typical straight-play attendee saw seven shows in the
past year; the musical attendee, four.
Respondents reported having paid an average of $145.60 per ticket.
Fifty-nine percent of respondents said they purchased their tickets
online.
The average reported date of ticket purchase for a Broadway show was
47 days before the performance, four days earlier than the previous
season.
Google was the most common initial source theatregoers named when
they were asked where they looked for information about Broadway
shows. Ticketmaster and Broadway.com followed Google.
Twenty-two percent said that they relied primarily on word-of-mouth from
people they knew.
Most theatregoers attended in pairs or small groups of family or friends.
The vast majority of current theatregoers had some connection to
theatregoing as a child.