Professional Documents
Culture Documents
ENT 312
UGANA ECHE
16/36320/UE
LEVEL:300
JULY, 2019
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TABLE OF CONTENT’s
Executive summary
Mission
Keys to success
Company summary
Company ownership
Start up summary
Services
Competitive edge
SWOT Analysis
Sales forecast
Personnel plans
Financial plan
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Executive Summary
1.1 Mission
UGANA’S WIRING & INSTALLATION mission is to offer its customers the highest-
quality wiring services. Ugana Eche focuses on personalized service by offering
convenience and rapid service. Additionally, UGANA’S WIRING AND
INSTALLATION COMPANY has the technologically expertise to install wireless voice
and data systems, as well as intelligence systems in any size facility. Finally, He has strong
vendor relationships with the most service conscious vendors who are capable of shipping
major parts rapidly (on an overnight timeline in most cases) minimizing the system down
time for UGANA’S WIRING AND INSTALLATION COMPANY customers.
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Company Summary
Ugana Eche is the sole owner and employee of UGANA’S WIRING COMPANY
Ugana Eche will invest His personal savings in UGANA’S WIRING COMPANY ’s. The
following table shows projected initial start-up costs for UGANA’S’s enterprise
Start-up Requirements
Start-up Expenses
Legal N0
Stationery etc. N200
Brochures N100
Start-up Inventory N30,000
Other N500
Total Start-up Expenses N38,800
Start-up Assets
Cash Required N29,400
Other Current Assets N0
Long-term Assets N22,500
Total Assets N51,900
Total Requirements N62,500
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Start-up Funding
Start-up Expenses to Fund N10,300
Start-up Assets to Fund N51,700
Total Funding Required N62,000
Assets
Non-cash Assets from Start-up N22,000
Cash Requirements from Start-up N29,400
Additional Cash Raised N0
Cash Balance on Starting Date N29,700
Total Assets N51,900
Liabilities and Capital
Liabilities
Current Borrowing N0
Long-term Liabilities N22,000
Accounts Payable (Outstanding Bills) N0
Other Current Liabilities (interest-free) N0
Total Liabilities N22,000
Capital
Planned Investment
Ugana Eche N40,000
Investor 2 N0
Other N0
Additional Investment Requirement N0
Total Planned Investment N40,000
Loss at Start-up (Start-up Expenses) (N10,300)
Total Capital N29,700
Total Capital and Liabilities N51,900
Total Funding N62,000
Services
The services rendered by this enterprise can cover a project in its entirety from original
concept to acceptance of completed construction work.
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Field services: 24 hour emergency service, troubleshooting, field & installation
liaison and inspection, commissioning and checkout, customer representation at
acceptance testing of equipment, preventive maintenance programs.
Construction services: commercial and industrial.
Consulting services: & installation studies (functional analysis), evaluations and
recommendations (value & installation analysis), feasibility studies, master
planning.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Fct AbujaCustomers 0% 250 250 250 250 250 0.00%
New Customers 20% 2,000 2,400 2,880 3,456 4,147 20.00%
Other 0% 0 0 0 0 0 0.00%
Total 18.23% 2,250 2,650 3,130 3,706 4,397 18.23%
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Service Business Analysis
The market for commercial wiring contracting services is very fragmented and crowded.
Among these, only a few are large companies with 20 or more electricians on staff. The
remainder are small companies with less than three full-time electricians. UGANA’S
WIRING & INSTALLATION current niche is its strong relationship with former
customers of Benue. But this will not be sufficient for growth in a competitive market. By
focusing on data, communication and wiring installation and maintenance, Ugana Eche
reduces his direct competitors to two large wiring companies that bid on the area's largest
projects. Though, one day, UGANA’S WIRING AND INSTALLATION COMPANY
plans to be a force in the area's largest projects, an opportunity exists now for new
customers whose smaller projects are not being pursued aggressively by his competitors.
with numerous authorities, agencies, and companies, Ugana Eche believes that he will be
successful marketing His services to the many business men in the area. Currently,
UGANA’S WIRING & INSTALLATION COMPANY is the only men-owned wiring
contracting company is the tri-county area.
When Mr Ugana opted to start His own company and take matters into her own hands, this
was just another step in her quest to deliver services to customers that were second to
none. As a man in the male-dominated electrician profession, it has always been his
competitive edge that has pushed ahead with customers and employers. Her focus on new
wiring technology places He in a unique situation. Both the major competitors had sought
her services when Fct Abuja announced the company's departure from the area. Her
reputation for quality work and excellent customer skills could have landed His with a new
employer and a bigger pay check. The Richmond tri-county area is booming with new
commercial construction, including a new research park and airport. Ugana’s technical
skills in data retrieval and communication systems will be a valuable asset for a company
to have in the next five years. , UGANA’S WIRING & INSTALLATION COMPANY
is well positioned to compete for numerous small contracts that focus on new wiring
technology. When combined with the advantages, UGANA’S WIRING &
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INSTALLATION COMPANY has in capturing the old Fct Abuja contracts, the
company is in an excellent competitive position.
The first three month of operation will focus on the former customers of Benue. ,
UGANA’S WIRING & INSTALLATION COMPANY will then turn to marketing to
new customers. The following table will outline, UGANA’S WIRING &
INSTALLATION COMPANY sales forecast data.
Sales Forecast
Year 1 Year 2 Year 3
Sales
Fct AbujaCustomers N62,787 N80,000 N90,000
New Customers N22,200 N40,000 N70,000
Total Sales N84,987 N120,000 N160,000
Direct Cost of Sales Year 1 Year 2 Year 3
Fct AbujaCustomers N21,975 N26,400 N29,700
New Customers N7,770 N13,200 N23,100
Subtotal Direct Cost of Sales
N29,745 N39,600 N52,800
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7.0 Management Summary
The following table shows the personnel plan for UGANA’S WIRING AND
INSTALLATION COMPANY .
Personnel Plan
Year 1 Year 2 Year 3
Ugana Eche N42,000 N44,940 N48,086
Other N0 N0 N0
Total People 0 0 0
Total Payroll N42,000 N44,940 N48,086
Financial Plan
The following table and chart show the break-even figures for Sunny wiring /electronics
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Break-even Analysis
Monthly Revenue Break-even N9,365
Assumptions:
Average Percent Variable Cost 35%
Estimated Monthly Fixed Cost N6,087
The following table and chart outline the projected profit and loss for three years.
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Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales N84,987 N120,000 N160,000
Direct Cost of Sales N29,745 N39,600 N52,800
Other Production Expenses N0 N0 N0
Total Cost of Sales N29,745 N39,600 N52,800
Gross Margin N55,242 N80,400 N107,200
Gross Margin % 65.00% 67.00% 67.00%
Expenses
Payroll N42,000 N44,940 N48,086
Sales and Marketing and Other
N1,100 N2,000 N3,000
Expenses
Depreciation N2,748 N2,748 N2,748
Leased Equipment N12,000 N12,000 N12,000
Utilities N2,400 N2,400 N2,400
Insurance N0 N0 N0
Rent N6,500 N6,500 N6,500
Payroll Taxes N6,300 N6,741 N7,213
Other N0 N0 N0
Total Operating Expenses N73,048 N77,329 N81,947
Profit Before Interest and Taxes (N17,806) N3,071 N25,253
EBITDA (N15,058) N5,819 N28,001
Interest Expense N2,200 N2,200 N2,200
Taxes Incurred N0 N261 N6,916
Net Profit (N20,006) N610 N16,137
Net Profit/Sales -23.54% 0.51% 10.09%
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Long-term Assets
Long-term Assets N22,000 N22,000 N22,000
Accumulated Depreciation N2,748 N5,496 N8,244
Total Long-term Assets N19,252 N16,504 N13,756
Total Assets N35,713 N38,197 N56,087
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable N4,020 N5,893 N7,646
Current Borrowing N0 N0 N0
Other Current Liabilities N0 N0 N0
Subtotal Current Liabilities N4,020 N5,893 N7,646
Long-term Liabilities N22,000 N22,000 N22,000
Total Liabilities N26,020 N27,893 N29,646
Paid-in Capital N40,000 N40,000 N40,000
Retained Earnings (N10,300) (N30,306) (N29,697)
Earnings (N20,006) N610 N16,137
Total Capital N9,694 N10,303 N26,441
Total Liabilities and Capital N35,713 N38,197 N56,087
Net Worth N9,694 N10,303 N26,441
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8.4 Projected Cash Flow
The following table and chart show the projected cash flow for Annet wiring /electronics
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Bill Payments N56,226 N69,829 N91,276
Subtotal Spent on Operations N98,226 N114,769 N139,362
Additional Cash Spent
Sales Tax, VAT, HST/GST
N0 N0 N0
Paid Out
Principal Repayment of
N0 N0 N0
Current Borrowing
Other Liabilities Principal
N0 N0 N0
Repayment
Long-term Liabilities
N0 N0 N0
Principal Repayment
Purchase Other Current
N0 N0 N0
Assets
Purchase Long-term Assets N0 N0 N0
Dividends N0 N0 N0
Subtotal Cash Spent N98,226 N114,769 N139,362
Net Cash Flow (N22,426) N1,446 N16,314
Cash Balance N7,274 N8,720 N25,034
The following table provides important ratios for the industry, as determined by the
Standard Industry Classification (SIC) Index, 4911, Wiring Services.
Industry
Year 1 Year 2 Year 3
Profile
Sales Growth 0.00% 41.20% 33.33% -1.20%
Percent of Total Assets
Accounts Receivable 25.73% 33.96% 30.84% 5.10%
Other Current Assets 0.00% 0.00% 0.00% 26.70%
Total Current Assets 46.09% 56.79% 75.47% 32.80%
Long-term Assets 53.91% 43.21% 24.53% 67.20%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 11.26% 15.43% 13.63% 21.10%
Long-term Liabilities 61.60% 57.60% 39.22% 38.10%
Total Liabilities 72.86% 73.03% 52.86% 59.20%
Net Worth 27.14% 26.97% 47.14% 40.80%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
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Gross Margin 65.00% 67.00% 67.00% 57.80%
Selling, General & Administrative
88.54% 66.49% 56.91% 22.80%
Expenses
Advertising Expenses 1.29% 1.67% 1.88% 0.10%
Profit Before Interest and Taxes -20.95% 2.56% 15.78% 11.10%
Main Ratios
Current 4.10 3.68 5.54 1.45
Quick 4.10 3.68 5.54 1.09
Total Debt to Total Assets 72.86% 73.03% 52.86% 59.20%
Pre-tax Return on Net Worth -206.39% 8.45% 87.19% 4.10%
Pre-tax Return on Assets -56.02% 2.28% 41.10% 10.20%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin -23.54% 0.51% 10.09% n.a
Return on Equity -206.39% 5.92% 61.03% n.a
Activity Ratios
Accounts Receivable Turnover 6.94 6.94 6.94 n.a
Collection Days 58 45 46 n.a
Accounts Payable Turnover 14.99 12.17 12.17 n.a
Payment Days 27 25 27 n.a
Total Asset Turnover 2.38 3.14 2.85 n.a
Debt Ratios
Debt to Net Worth 2.68 2.71 1.12 n.a
Current Liab. toLiab. 0.15 0.21 0.26 n.a
Liquidity Ratios
Net Working Capital N12,442 N15,799 N34,685 n.a
Interest Coverage -8.09 1.40 11.48 n.a
Additional Ratios
Assets to Sales 0.42 0.32 0.35 n.a
Current Debt/Total Assets 11% 15% 14% n.a
Acid Test 1.81 1.48 3.27 n.a
Sales/Net Worth 8.77 11.65 6.05 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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