1.

Do you think Covid19 has created more solidarity in American culture or more

divisiveness?

I believe that this deadly virus Covid19 has created more solidarity in American culture than

divisiveness. It is the need of the time to maintain a social distance but it doesn’t create

divisiveness. Apparently, we all are maintaining a distance but actually we are together

standing against the disease. People are taking precautions and also organizing solidary

sessions to promote health care and awareness programs. However, the president of America

has labeled Covid 19 as the “Chinese virus”. It created a sense of racism and other problems

in the beginning but after the outbreak in other countries and especially in America they

realized how serious this matter is and how many horribly people are dying. Most of the

Americans are united by helping others with food supplies, hand sanitizers and soaps. Some

of the Americans are acting selfish by hoarding food and leaving nothings for the senior

citizens. However, the ratio for such citizens is low.

2. Why should marketers pay attention to Asian Americans?

The marketers must pay attention towards the Asian Americans as the population of these

Asians is increasing rapidly. They constitute almost 5% of the whole population of

America. These Asian American are educated and they acquire characteristics that are

beneficial. “Higher growth, higher education and higher income make Asian American a

desirable market”(pg. 344). These Asian Americans belong to different countries of Asia

and have different culture. It is quite difficult to reach this Asian Americans and

according to some publications Asian American is the most difficult ethnic group to
reach. They have a broad group and are different in so many ways. It has subcategories

that are different and thus makes it difficult to reach. Having differences and being

difficult to reach, this ethnic group is most desirable based on its education, growth, and

income. So, it will be beneficial for the marketers to pay attention to the Asian

Americans.