1.

What are the important steps that you undertake in order to enhance guest
experience in your property?
2. Are these methods lucrative or simply serve the purpose of improving digital word of
mouth and customer feedback?
3. After the guest has departed your hotel, do you have a follow-up strategy for them in
order to assure that you retain your guests?
4. Does your follow-up strategy include viral marketing such as E-mails, newsletters or
SMS messages regarding special deals and promotions?

JAIL HOTEL - INTRODUCTION

Jail Hotel, a unique adaptation of the previously inhabited prison, has been
transformed into a hotel that still exhibits the qualities, characteristics and features of a jail.
Providing guests with a unique and distinct experience, this very establishment comprises of
56 prison cells as they refer to it, which also includes 4 elegantly themed suites, perhaps for
the luxury cellmates. Their standard rooms are recalled as “Most Wanted” cells, which
feature double, triple or even quadruple bed rooms. King size beds and or twin bedrooms
are also available upon request. Moreover, in order to provide a touch of jail, certain rooms
are also equipped with toilets and sinks in the mint condition, displaying a first-hand
experience of being a prisoner. In addition to this, certain other facilities provided by jail hotel
include a free WiFi connection, 24 hour front desk which caters to an early or express check-
in/check-out, a bar and some bar food is also available within the premises. For nightlife, the
hotel harbours one of the most spectacular Lion club that entertains the guests and locals
throughout the weekend. Being located in the heart of Lucerne, the locality of Jail hotel is the
old town of Lucerne, historic and well preserved vicinity that still displays the architecture
and exhibits characteristics of ancient Lucerne dating back to 1500s. Being a very popular
location in Lucerne, jail hotel attracts several tourists as it is convenient for them to reside in
the old town, especially if they are planning tours and sight-seeing trips on a daily basis.