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1 Benefit of consumers
Total benefit (TB) refers to the total gain consumers receive from
consuming certain units of goods.
Example 1:
0 0
1 50
2 90
3 120
4 140
5 150
6 150
Remarks:
⚫ Economists assume that the marginal benefit of consumption
diminishes as the quantity consumed increases
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⚫ Maximum willingness to pay = marginal benefit
Therefore, consumers will compare the marginal benefit (MB) and the
price of a good to decide whether to buy an additional unit or not
2
1.3 Consumer Surplus
If there is a change in price, let say, a reduction in price, then what would
be the effect on consumer surplus?
3
Remarks:
⚫ Fall in price → increase in consumer surplus
⚫ Rise in price → Decrease in consumer surplus
1 20
2 36
3 48
4 56
5 60
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2 Benefit of producers
Marginal Cost (MC) refers to the change in total variable cost as a result
of producing an additional unit of output
→ Not affected by fixed cost
Example 3:
1 10
2 30
3 60
4 100
5 150
Remarks:
⚫ Economists assume that the marginal cost (MC) of production rises
as total product increases
5
Therefore, producers will compare the marginal cost (MC) and the price
of a good to decide whether to produce an additional unit or not
of the good
11.2
➢ Producer What iswillproducer surplus? the good when ________ =
stop producing
__________
• MC of Dr. E’s Bakery producing cake:
6
⚫ Marginal Cost curve = Supply Curve
7
If there is a change in price, let say, a rise in price, then what would be
the effect on producer surplus?
Remarks:
⚫ Rise in price → increase in producer surplus
⚫ Fall in price → Decrease in producer surplus
1 2
2 6
3 12
4 20
5 30
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3 Total Social Surplus
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Example 5: What are the effects of change in demand or supply on total
social surplus?
Consumer Surplus
Producer Surplus
Total social
surplus
10
Before After Change
Consumer Surplus
Producer Surplus
Total social
surplus
4 Efficiency
11
a) MB higher than MC
Consumer Surplus
Producer Surplus
Total social
surplus
Remarks:
12
b) MB lower than MC
Consumer Surplus
Producer Surplus
Total social
surplus
Remarks:
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4.2 Market intervention and inefficiency
a) Price Ceiling
Consumer Surplus
Producer Surplus
Total social
surplus
Remarks:
14
b) Price floor
Consumer Surplus
Producer Surplus
Remarks:
15
c) Quota
Consumer Surplus
Producer Surplus
Total social
surplus
Remarks:
16
d) Per-unit tax
Consumer
Surplus
Producer
Surplus
Tax Revenue
Total social
surplus
Remarks:
17
e) Per-unit subsidy
Consumer
Surplus
Producer
Surplus
Total subsidy
Total social
surplus
Remarks:
18
5 The functions of price
b) Rationing goods
➢ Price can direct existing goods to buyers with the highest maximum
willingness to pay
➢ E.g Auction
c) Allocating resources
19
Example: 2014 DSE Economics Question 3
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