“An Overview of the Advertisement and Public Relations of the Selected

Financial Organizations”
 Assignment-2 Submission on

“An Overview of the Advertisement and Public Relations of the Selected

Financial Organizations”

Prepared for
Mr. Shahriar Kabir
Course Instructor, MKT 512: Financial Product Marketing

Prepared by
Sabiha Saju Ibne Abedin
Class ID – 11, Batch – 25
MBA Program, IBA-JU

Date of Submission
December 12, 2021

Institute of Business Administration

Jahangirnagar University, Savar, Dhaka.
 LETTER OF TRANSMITTAL
December 12, 2020
Course Instructor
MKT 512: Financial Product Marketing
Institute of Business Administration (IBA-JU)
Jahangirnagar University,
Savar, Dhaka-1342.

Subject: Submission of the Report on “An Overview of the Advertisement and Public
Relations of the Selected Financial Organizations”

Dear Sir,
As a required part of course completion of 1st Year 2nd Semester of MBA Program (IBA-
JU), I am submitting my report on “An Overview of the Advertisement and Public Relations
of the Selected Financial Organizations”.
I have tried to provide an overview of the advertisements and public relations of 3 selected
financial organizations from 3 different categories. These institutions are – Eastern Bank
Limited, LankaBangla Finance Limited and Pragati Life Insurance Limited.
I am optimistic that you will find this report’s worth for all the hard work that I have put in
writing this report. I hope with great excitement that you would like to accept my report. I
will be happy to explain the discussed matters in the report.

Yours faithfully

……………………………………
Sabiha Saju Ibne Abedin
Class ID – 11
Batch 25th, MBA Program
Academic Session: 2019-2020
Institute of Business Administration (IBA-JU)