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JLL Apac in India Manufacturing Reimagined Now and Beyond
JLL Apac in India Manufacturing Reimagined Now and Beyond
Ramesh Nair
CEO & Country Head, India, JLL
RN.Office@ap.jll.com
India Manufacturing Reimagined: Now & Beyond | 2
Advantage India Snapshots
India Rankings
1st Row: Economy & Infrastructure 2nd Row: Technology & Labour 3rd Row: Energy & Natural Resource 4th & 5th Row: Industrial Sectoral strengths India Manufacturing Reimagined: Now & Beyond | 3
Introduction
Year 2020 has been a year of ‘new normal’ kick started by the disruptive
changes across the world. Manufacturing is no different. The pandemic
has catalysed radical thinking and solution seeking approach by
the country. Resultant of which, India now stands at the pedestal
of a new growth curve of industrialisation, driven by technological
prowess, inventive disruptions and some welcome policy changes.
This whitepaper attempts to explore what has changed in 2020 in the
manufacturing space in India and how it has a long-term effect.
World Economic Forum/Marsh & McLennan and Zurich Insurance Group, COVID-19 Risks Outlook. A Preliminary Mapping and its Implications, May 2020.
1
India Manufacturing Reimagined: Now & Beyond | 5
India has an inherent advantage of being very close to the Global Maritime Route (shown in the diagram). More than 60% of global maritime trade volumes
are transported along this route. Just to give an idea of the scale - roughly 90% of the world’s goods are transported by sea. However, favorable location along
would not suffice for Regionalisation led manufacturing in a country, it calls for evaluation of various other parameters in the country like domestic consumer
size, source of raw materials, labour, tax among various others. In this ‘Regionalisation’ battle, India and some ASEAN countries will compete to get their fair
share of manufacturing. The table below gives an idea on some of the major parameters in few countries
GDP (in USD billion) 2019 2,869 365 1,119 544 262
Labour Force
500 16 137 39 58
(in USD million)
Source: World Bank database | PIB on Corporate Tax Rates | Doing Business – 2020, World Bank Group. Exchange rate 1 USD = INR 74
*Corporate Tax for new manufacturing units in India = 15% + Cess applicable= 17.16% to new manufacturing units operational before 31st March 2023
India Manufacturing Reimagined: Now & Beyond | 6
Manufacturing - Double Engine Nitro Boost
While regionalisation of supply chain has triggered the transformation on the manufacturing sector, India further delved to strengthen its core by the
‘Atmanirbhar Bharat’ or ‘Self-reliant India’ initiative (launched in May 2020). With an objective of reducing dependence on imports and focussing on existing
strengths, Atmanirbhar Bharat, has put India on a ‘Double Engine Growth Path’. Engines being - Make in India 2.0 & Atmanirbhar Bharat.
To make India a global manufacturing powerhouse and promote To make India self-reliant by promotion of domestic manufacturing
Objective
Exports from India for advanced value-added commodities. and harnessing the existing strengths and reduce Imports
• Sectoral Groups: Includes 12+ Sectoral working groups. • Remove Bottle Necks: Liaison with respective ministry / departments in
• Approach: Each working group has a representation from at least 6 -7 Government and Private stakeholder to mitigate issues like;
leading Indian & global companies in each manufacturing sectors. • To ease the burden of over regulation,
• Remove embedded taxes
• Identify Sector Specific Critical Bottlenecks: Identify top four to five critical
issues for each sector, which if addressed, could trigger immediate recovery • Reduce logistic cost
and bring in long-term benefits and accelerate manufacturing in India. • Suggest changes in FTAs that benefit the local industry
• Identify Broader Issues: Apart from specific industry issues, the broader • Bringing down power tariff
issues like expensive industrial power, inefficient logistics such as • Skill development
bottlenecks at ports and challenges from Free Trade Agreements (FTA) etc. • Encouraging / incentivising industry to build scale, invest in technology and R&D.
India Manufacturing Reimagined: Now & Beyond | 8
B Policies to Drive Change
In the manufacturing space, India’s primary vision is about building manufacturing competitiveness through economies of scale, reducing imports, increasing
exports and boosting domestic demand.
Economies of Scale S Reduce Imports I Increase Exports E Boost Demand & Others D
Conscious efforts to selectively Make necessary policy Boost domestic demand by
Creating ecosystem and enabling
chose sectors which has changes in making India restructuring sourcing norms
environment for industrial sectoral
high potential for domestic globally competitive / guidance and remove policy
growth not only for the larger
manufacturing and promotion of manufacturing destination bottlenecks.
manufacturing units but also their
ancillary and vendors. those in order to reduce imports. that would boost exports
2020 has been a year of innovation on Ease of Doing Business (EoDB) parameters and approvals. Several states in the country has come up with fresh
ideas and implementation mechanisms to provide easy and hassle-free support to manufacturing investors.
• Provide licences for • Reducing the number • Industry (including large, • Approve manufacturing
automatic, accelerated and of permissions required medium and small-scale investments based on self-
time-bound permissions for for starting an industry industries) would not need disclosures within 30 days of
FDI in manufacturing of Rs 50 to 5 from an earlier 14 in any statutory permissions submission or it is considered
Crore ($ 6.7 Mn) & above. some states. for the first three years as deemed approved.
or start of operations, or
whichever is earlier to set up
manufacturing operations
in the state. Only self-
• Ease of compliances • Coming up with sector • Changes in the labour norms
declarations would suffice.
including online approvals specific industrial policies to make it easier and investor
and tracking mechanism eg. electronics friendly & many more.
Central Government has recently announced about setting up a Central Single Window System / Centralised Investment Clearance Cell for clearances
and approvals of industry in the country and expected to be initiated or announced in the next budget session in Q2 2021. Key aspects include;
• One-stop digital platform to obtain all requisite • Eliminate the need for investors to visit multiple platforms/ offices to
central and state clearances/approvals gather information and obtain clearances from different stakeholders and
required to start business operations in India. provide time-bound approvals and real time status update to investors.
India Manufacturing Reimagined: Now & Beyond | 11
D Production Linked Incentives (PLI) Programme
One of the major boosts to the manufacturing sector is India’s shift from Capital Investment linked incentives to Production Linked Incentives (PLI), introduced
in 2020. The PLI programme offers close to INR 200,000 crore (around USD 27 billion) worth of incentives to a chosen number of large manufactures in 13
sectors over five years based on incremental output delivered.
Incentive Outlay under Production Linked Incentive (PLI) Programme LI in the next 5 years PLI Example: Mobile & Electronic Components
Mobile & Electronic Components 5,534 Incentive Quantum USD 5.5 billion. in total
Advance Chemistry Cell Battery 2,446 4% to 6% on incremental sales
(over base yr i.e. 19-20)
Pharmaceuticals drugs 2,027 Applicability: From Aug, 2020
Anchor Scheme Immediate & Time bound Specialised & High Value-added Sector
Intends to incentivise only a select few large Applicable to incremental Focus on sectors that has high value-add to achieve
manufacturing companies (Global & Domestic) investments and sales for Brownfield sectoral specialisation. The program also intends to
based on merits and defined investment, sales, as well as Greenfield projects. strengthen and incentivise value-add segment of sectors
domestic value-add and other criteria. Objective Incentives come with an expiry date wherein India has inherent strengths. i.e. India is world’s
is to promote anchor manufacturers to create an and gives just the needed push largest milk producer & world’s 2nd largest producers in
economics of scale. Smaller & ancillary units will and a ‘window of opportunity’ to fruits & vegetables. The scheme would help promote the
follow naturally as per the value chain needs of manufacturers to kick-start as soon as value-adds in Food Processing industries i.e. Milk processing
such anchor manufacturers. possible to avail these incentives. (butter, cheese, ice-creams etc.), jams, jelly, juice, puree etc
A recent Credit Suisse report titled “India Market Strategy – PLI Schemes” predicts that PLI programme
will add 1.7% to Indian GDP by financial year (FY) 2027. The report outlines how bulk of the additional USD144
billion sales across these 13 sectors will be exported, thus also shrinking Indian trade deficit by USD50 billion.
Model Buy & Build Buy & Build Plug & Play Plug & Play
Each of the real estate options have their own set of advantages and disadvantages and should be property evaluated
based on criteria and priories including but not limited to - asset creation strategy, speed to enter, preferred
Remarks location, different and flexibility of pricing / pricing structure, plug & play, scale etc. JLL can handhold and advise
a manufacturing investor from conceptual stage of location section through incentives, transaction advisory and
project management i.e. till operation / commissioning of manufacturing plants in India.
Note: This does not include other avenues or outliers like industrial gala or multi-stories industrial building (typically RCC structures) for specific sectors or acquisition of any existing operational / closed manufacturing plants.
Both Central and State incentives may be availed States might also have sector specific policies (i.e. Electronics, Pharma
simultaneously, if there are any relevant central government etc.) granting special incentives to their thrust sectors. Such incentives
scheme available for the sector etc. are also available to manufacturing investors in the sector.
All enterprises, Indian or Foreign, can avail both Central Most states also have the concept of ‘Mega Projects’ defined by
and State incentives for new / Greenfield as well as for investment sizes. If a project qualifies as a ‘Mega Project’, custom
expansion in existing manufacturing plants i.e Brownfield. made incentive packages can also be offered by the state.
It’s interesting to note that several sectors chose leasing of built manufacturing space and most of them overlap with the sectors of focus in Atmanirbhar Bharat
and Make in India 2.0.
Built manufacturing spaces offers several advantages including but not limited to faster entry, high-end / globally comparable specifications, higher CapEx
savings, easy approvals for many sectors etc. Additionally, incentives are available under several buckets for manufacturing in such built space. In near to
medium term, outlook for such flexi, fast and customised (BTS) options in manufacturing is expected to be very strong.
Built manufacturing spaces in India are also transforming to the changing needs of the sectors, some of which is captured below;
Source: JLL Industrial Services. India Manufacturing Reimagined: Now & Beyond | 20
Manufacturing Greenfield FDI Performance, 2020
In the regionalisation battle to attract manufacturing investments, India stands out in 2020. Deeper
look into announced greenfield manufacturing FDI projects in 2020, reveals that India leads the
pack among MITI-V countries with the largest number of projects announced as well as investment
committed in 2020.
60
50
49 8.0
40 6.0
30 4.1 23
20 4.0
20 14 12 2.0
10 1.1 1.3
0 -
Origin Investment
B/G Company Name Sector Location Details of Manufacturing Unit
Country (in USD million)
B Samsung Electronics South Korea 652 Noida, Uttar Pradesh Mobile & IT display production
B Foxconn Electronics Taiwan 541 Chennai, Tamil Nadu Mobile contract manufacturing
G Wistron Electronics Taiwan 171 Bengaluru, Karnataka Smart phones, IOT & biotech devices
G Pegatron Electronics Taiwan 149 Chennai, Tamil Nadu Mobile contract manufacturing
G First Solar Renewable USA 566 Tamil Nadu Solar module manufacturing
G Eickhoff Wind Renewable Germany 55 Tamil Nadu Windmill component manufacturing
G Alliance (ATG)- Yokohama Auto+EV Japan 168 Vizag, Andhra Pradesh Tyre manufacturing
B Kia Motors Auto+EV South Korea 54 Anantapur, Andhra Pradesh Manufacturing SUV vehicles
G Mitsubishi Electric Electricals Japan 68 Pune, Maharashtra Electricals & systems manufacturing
GC Emerson Electric Electricals USA 57 Pune, Maharashtra Isolation & actuation valves. Inaugurated, Dec,20
G Sami-Sabinsa Group Pharma USA 81 Hassan, Maharashtra Nutraceuticals & cosmeceutical manufacturing
G PepsiCo F&B USA 110 Mathura, Uttar Pradesh Potato Chips manufacturing
G AB Mauri F&B UK 54 Bundelkhand, Uttar Pradesh Yeast manufacturing
G Defence Manu. Co. Defense Russia 338 Salem, Tamil Nadu Aircraft components & drones
G Major Oil Co. POL USA 103 Raigad, Maharashtra Lubricant blending plant
G IMR Metallurgical Metal + Switzerland 1,622 Kadapa, Andhra Pradesh Steel plant
B ArcelorMittal Nippon Steel Metal + Luxembourg 676 Hazira, Gujarat Finished Steel production unit
Abbreviations: B/G = Brownfield / Greenfield, GC= Greenfield & Commissioned, Auto + EV = Automotive, components, Electric Vehicle and ancillary, Renewable = Renewable Energy, F&B = Food & Beverage /Food Processing, Electronics =
Electronics and white good, UP = Uttar Pradesh, TN = Tamil Nadu, AP = Andhra Pradesh, MH =Maharashtra, KN = Karnataka, GJ = Gujarat, TS = Telangana. Exchange rate: USD 1 = INR 74
Disclaimer: Data is a compilation from various media / news releases, market information / market intelligence. While every care is taken to validate the announcements, Jones Lang LaSalle does not accept any liability for negligence or
otherwise for any loss or damage suffered by any party resulting from reliance on this data.
India Manufacturing Reimagined: Now & Beyond | 23
B Key Indian & Indian MNC Investment Announcements in 2020
B/G Company Name Sector Investment (in USD mn) Location Details of Manufacturing Unit
G Tata Electronics Electronics 676 Hosur, Tamil Nadu Mobile Phone component manufacturing
G Voltas Electronics 135 Kanchipuram, Tamil Nadu AC & refrigeration products
G Abaj Group & Qthree Electronics 135 Mehsana, Gujarat LED TVs and AC manufacturing
G ReNew Power Renewable 216 Rajasthan Solar cell & Module manufacturing
G Evolet Auto+EV 68 Telangana Lithium-ion battery manufacturing
G Tata Chemical Auto+EV 541 Dholera, Gujarat Lithium-Ion Battery Plant
GC Apollo Tyres Auto+EV 514 Chitoor, Andhra Pradesh Tyre manufacturing. Commissioned, Jun 20
G Ola Electric Mobility Auto+EV 324 Hosur, Tamil Nadu Electric 2 wheeler manufacturing
G Kinetic - Lamborghini Auto+EV 236 Andhra Pradesh EV, battery charging stations, R&D etc.
G Bajaj Auto Auto+EV 88 Pune, Maharashtra KTM, Husqvarna and Triumph 2-wheelers & EV
G Granules India Pharma 54 Hyderabad, Telengana finished pharma dosage
G Laurus Labs Pharma 41 Hyderabad, Telengana Formulation Plant
G Varun Beverages F&B 111 Ahmednagar, Maharashtra PepsiCo franchisee. Bottling plant
G Britannia F&B 41 Nr. Lucknow, Uttar Pradesh Confectionary - bread, biscuits etc.
G Dalmia Bharat Cement 270 Kalaburgi, Karnataka Cement plant
G Epsilon Carbon Chemical 122 Bellary, Karnataka Integrated Carbon black facility
G Vedanta Limited Metal + 635 Nr. Surat, Gujarat Zinc-lead-silver smelter complex
Abbreviations: B/G = Brownfield / Greenfield, GC= Greenfield & Commissioned, Auto + EV = Automotive, components, Electric Vehicle and ancillary, Renewable = Renewable Energy, F&B = Food & Beverage /Food Processing, Electronics =
Electronics and white good, UP = Uttar Pradesh, TN = Tamil Nadu, AP = Andhra Pradesh, MH =Maharashtra, KN = Karnataka, GJ = Gujarat, TS = Telangana. Exchange rate: USD 1 = INR 74
Disclaimer: Data is a compilation from various media / news releases, market information / market intelligence. While every care is taken to validate the announcements, Jones Lang LaSalle does not accept any liability for negligence or
otherwise for any loss or damage suffered by any party resulting from reliance on this data.
Operation
Concept
Commercial
From
Location Section Incentives & Tax Transaction Advisory Due Diligence Project Management
Operation of plant
Stages & Services
Commercial
Advisory Incentive Govt. Land / Private EHS DD Project Management
Supply Chain Study Negotiation Land / Built Space
Liasoning etc Design & Build
Lease / Build Space
Tax Advisory Build / General Contractor
Lease to Buy
Core JLL Services Delivered by JLL or in consortium / partnership / sub-consultant with reputed international or national domain consultants
Note: This is just an indicative representation of scope and services. Actual services and phasing would vary and are customized for each project.
• Integrated End to End • Interlinking of all the • Multi-Disciplinary • Opportunity to avail • Flexibility of
Services for manufacturing stages seamlessly for easy Team with Domain / services at whatever different fee
investments in India. and fast execution. Subject Matter Experts stage of the project desired models
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Head - Industrial Operations, Business Manager Lead - PR and
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Acknowledgements
JLL India would like to take this opportunity to thank Invest India, the National Investment Promotion and Facilitation Agency of the Government of India, for their
sincere efforts to facilitate investments in India. We congratulate the entire team for being winners of the prestigious and globally acclaimed UNCTAD Investment
Promotion Award 2020. This report would not have been possible without credible inputs and suggestions from many people in Invest India.
Would also like to acknowledge the strategic and critical data inputs from Sujash Bera, Debashis Dutta, Shristy Singh, Sikhya Babu and Industrial City
Transaction Teams for on-ground transaction validation, technical updates and critical inputs.
Jones Lang LaSalle Property Consultants (India) Pvt Ltd © 2021. All rights reserved.
This report has been prepared solely for information purposes and does not necessarily purport to be a complete analysis of the topics discussed, which are inherently unpredictable. It has
been based on sources we believe to be reliable, but we have not independently verified those sources and we do not guarantee that the information in the report is accurate or complete.
Any views expressed in the report reflect our judgment at this date and are subject to change without notice. Statements that are forward looking involve known and unknown risks and
uncertainties that may cause future realities to be materially different from those implied by such forward-looking statements. Advice we give to clients in particular situations may differ from
the views expressed in this report. No investment or other business decisions should be made based solely on the views expressed in this report