Alternate Assessment-Strategic Management (Max: 50 Points)

Dear Participants,

Please find below the assignment.

Scope of the assignment:
In this assessment, we are exposing participants to current business situations. We often hear
about companies diversifying into new product category, new industry, new market etc. Why
does it happen? What are the forces that guide the CEOs to take such actions?

How to proceed in the assignment:

You are required to choose a company or a group like (Tata group/Birla group/Reliance
group/M&M/HUL/Marico/any other comparable company or group which you like, and identify
how they have expanded their operations.
This project requires you to assess your chosen company’s use of acquisitions, internal new
ventures, and joint ventures as routes to enter a new business or restructure its portfolios of
businesses.

Your exercise is:

1. Pick one new industry that your chosen company has entered during the past 5 years.
2. Identify the rationale for entering this industry.
3. Identify the strategy used to enter the industry.
4. Evaluate the rationale for using this particular entry strategy.
5. Do you think this was the best entry strategy to use? Why?
6. Do you think addition of this business has increased or reduced the profitability of the
company?
7. What is the current status of the business?

Please note:

 You are required to submit one file:

o Business Report(PDF): In this, you need to submit all the answers to all the
questions in a sequential manner. It should include a detailed explanation of the
approach used, insights, inferences. You will be evaluated based on the business
report
 Any assignment found copied/ plagiarized with another person will not be graded and
marked as zero.
 Please ensure timely submission as a post-deadline assignment will not be accepted.

Regards,

Program Office

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Evaluation Rubrics: (Max: 50 points)

1. Pick one new industry that your chosen company has entered during the past 5 years. (2 Marks)

2. Identifying the rationale for entering this industry. (6 Marks)

3. Identifying the strategy used to enter the industry. (8 Marks)

4. Evaluating the rationale for using this particular entry strategy. (8 Marks)

5. Was this was the best entry strategy to use? Why? (10 Marks)

6. Is the addition of this business has increased or reduced the profitability of the company? (8
Marks)

7. What is the current status of the business and takeaways (8 Marks)

Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution