Trends, Networks, and Critical Thinking in

the 21st Century Quarter 3 – Module 2:

Understanding the Elements and Characteristics
of a Trend
Trends, Networks, and Critical Thinking in the 21 st Century – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 2: Understanding Elements and Characteristics of a Trend
First Edition, 2020

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i

Trends, Networks, and Critical

Thinking in the 21st Century
Quarter 3 – Module 2:
Understanding the Elements and
Characteristics of a Trend

ii
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.

Each SLM is composed of different parts. Each part shall guide you step-
bystep as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in each

SLM. This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-check
your learning. Answer keys are provided for each activity and test. We trust that you
will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they can
best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and tests. And
read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.

Thank you.

What I Need to Know

A trend is a sequential pattern of changes in recorded data. A change

evidenced by a rise or fall of variables when measured between at least two points
over time (Gordon, 2008). It is a way of doing new things individually or one society
then followed by many people; it may become a daily routine or a tradition. This
module will present the elements and characteristics of a trend.

After going through this module, you should be able to:

1. point out the elements that make up a trend (HUMSS_MCT12-Ia-b-4);
2. describe the different characteristics of a trend (HUMSS_MCT12-Ia-b5); and
3. illustrate the elements and characteristics of a trend through symbols.

1
 What I Know

A. Matching Type:
Directions: Match the terms in Column A with the descriptions in Column B.
Write your answers on a separate sheet of paper.

Column A Column B

A. affect the lives of great swathes of the

______1. number of participants
______2. pattern of behavior
______3. long period of time
______4. cause
______5. consequence
______6. microtrends
______7. macrotrends
human race
B. formed from repetitive actions of people
C. element of a trend that has a starting point
which can be an idea, technology, event,
or person
D. synonymous with fads
E. a recurrent phenomenon that takes place
over time and gives rise to speculation on
the future
F. started by an individual and the number of
people who follows it becomes bigger as
time goes by
G. provide major changes that are perceptible
in the societal level for a longer period

______8. megatrends H. refers to a trend that has a long-time frame

______9. gigatrends
______10. trends
and sometime running for decades
I. element of a trend that makes considerable
influence or impact
J. trends that are so general that they affect
most areas of human life
K. the ability to understand something
instinctively without the need for
conscious reasoning

B. Multiple Choice:
Directions: Read and analyze the statements carefully. Write your answers on
a separate sheet of paper.

______11. Which of the following is not an element of trend?

A. truth C. pattern of behavior
B. consequence D. number of participants

______12. Which of the following statements is not true about the characteristics
of a trend?
A. A trend makes considerable influence or impact.

2
 B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event
or person.
D. A trend may be started by an individual, but the number of
followers increases in a certain period of time.

______13. A good number of Filipinos have migrated to the Middle East and the
US to seek greener pastures. This trend has continued because of
severe economic depression, political repression, and the lack of viable
job opportunities in the Philippines. Which of the following significant
social trends is being described in this given scenario?
A. the rise of OFWs
B. changing roles of women
C. religious fundamentalism
D. high overseas employment

______14. The current obsession with health and well-being is one of the positive
trends today. Which of the following practices is not a manifestation of
coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden
products
D. exercise and extreme sports for those who can afford the luxuries
of enrolling in a gym or engaging in elite sports

______15. As the workforce continues to relocate across the country and out of
large cities, organizations will need to invest heavily in technology that
enables the future of remote work. While this trend continues, which
of the following predictions/inventions or events do you think is most
likely to happen?
A. People will come into the office less and potentially on a staggered
schedule.
B. Consumers will demand more than just a functional product from
technology brands.
C. Companies will need to optimize their in-office setups to make sure
that days in the office have collaboration benefits worth the cost of
a commute.
D. Technologies will impact our lives the most in the next year and
beyond and will enable people to shift into a new work-life balance
where they have more flexibility to choose when and where they do
either.

3
 Lesson Understanding the Elements

1 and Characteristics of a
Trend
When you see cumulonimbus clouds suddenly formed within the horizon, you would
probably guess that a rain or thunderstorm is imminent. When rain comes moments
later, surely you would exclaim that you were right about your guess. You were able
to spot an incoming rain. That was about spotting an incoming rain, but, how about
a trend? Can you spot a trend? In the previous module, you were introduced to the
descriptions, definitions and distinctions between a trend and a fad. In this module,
you will learn to spot the elements of a trend, and what characterizes it from
microtrends and macrotrends at one end to megatrends and gigatrends at the other.
What starts as barely perceptible oscillations in our immediate environment may
become the great movements of history. The trick is to spot which ones will develop
and how far it will last. Some people like to categorize trends and a good place for
you is to start this hierarchy.

What’s In

Directions: Read and analyze the statements carefully. Identify whether the given
descriptions pertain to a trend or a fad. Write T for TREND and F for FAD. Write your
answers on a separate sheet of paper.

________1. It is something such as interest or fashion that becomes popular for a

short period of time.
________2. A recurrent phenomenon that takes place over time and gives rise to
speculation on the future.
________3. It is a pattern of group behavior that lasts for a long period of time.
________4. It is sometimes referred to as “rage or craze”.
________5. It is a pattern, a direction, or a movement in a way something is changing
towards a style or idea.
________6. Examples of this are hula hoop, yo-yo and virtual pets.
________7. It is a new item that stabilizes to an enduring product or a practice that
transforms into a habit or a lifestyle.
________8. It is characterized by a quick rise in sales and popularity followed by a
quick decline.
________9. It fades when the perception of novelty is gone.
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________10. It appears suddenly, becomes enormously popular, and does not
disappear but rather gets stronger over time.
________11. It may come as a general movement registering statistical changes for a
longer period of time such as the increasing cost of living and rate of
unemployment.
________12. It is an intense but short-lived fashion.
________13. It is something that covers almost all of human activities such as but not
limited to politics, beliefs, economics, lifestyle, social life and the like
whether the individuals or groups of people are aware of it or not.
________14. It has a certain beginning at a particular time in history, but it evolves
and changes as it continues to grow.
________15. Examples of this are business process outsourcing, online ticketing, and
cashless transactions.

What’s New

Directions: Examine the pictures below. Describe each picture briefly. Write your
answers on a separate sheet of paper.

1. 2.

This Photo by Unknown Author is

licensed under CC BY- NC

3. 4.

5
5. 6.
7. 8.

This Photo by Unknown Author is

licensed under CC BY-NC

9. 10.

6
 What is It

What makes a trend a trend? In the previous module, you

have learned the distinction between a fad and a trend. A trend is a
pattern of behavior demonstrated by a big number of people within a particular
period and that which continuously grow and evolve overtime while a fad is an intense
but short-lived fashion. With this distinction, we can therefore identify the elements
which comprise a trend. In this regard, Urgel (2017) enumerated the following
elements and characteristics of a trend:

Elements of a Trend

1. Number of participants pertains to people who follow a certain trend which is

started by an individual or a group of people. The group then grows into a
community, and eventually swells into national and international societies. For
example, the prevailing fashion of a period, follows what celebrities are wearing
or what fashion designers offer. People often copy the trendsetters and so a new
fashion trend develops. In the recent century, styles of clothing are usually
distinguished by decades. One example of this is denim jeans that became a
casual wear by all genders on a regular basis. Jeans are especially perfect for
crafting swoon-worthy ensembles mostly due to the fact that they work well with
just about anything especially when it comes to different looks (Griswold and
Maguire 2020).

2. Pattern of behavior refers to a trend that is formed from repetitive actions of

people. For example, the simple act of taking a selfie has now become a cultural
trend. It is almost impossible not to see someone taking a selfie in any place - be
it in a tourist spot, in a restaurant, in a hotel lobby, beside a movie poster in a
cinema, in a concert hall, and at an event, among others. Before smartphones
and portable digital cameras, pictures or portraits were taken by another person.
The selfie phenomenon enabled people to construct themselves visually and
present it to the public by putting it on social media. Others view the taking of
selfies with disdain as a symbol of narcissism and superficiality, while others
consider it as an act of self-exploration and a gauge for acceptance.

Taking groufies has been prevalent that everyone is into it, too.

7
3. Long period of time is one of the crucial elements of a trend which means that
a trend has to have a long-time frame, sometime running for decades. A trend
may experience some ups and downs in popularity, may fade away, and may
recur. A good example of this element of trend is the telephone. It is a
communication instrument that revolutionized modern living and created various
social impacts. It was soon overtaken by the popularity of mobile phones in the
late 1990s that have text messaging feature. Then newer technologies allowed
smartphones to include many applications and internet connectivity. Although
telephones are still present in homes and offices, smartphones clearly have gotten
ahead in functionality and
usage.

The picture shows the evolution of cellphones over the years.

4. Cause refers to the starting point of a trend which can be an idea, a technology,
an event or a person. All trends have beginnings and someone or somebody
definitely started it. The question here is, how did it start? Now, this becomes
quite obvious as all material elements of a culture started with one’s ideas,
therefore, it is also conclusive that one starting point of a trend was an idea.
Someone or somebody thought about it in the first place. Let us go back to the
evolution of telephone mentioned above. If you will try to think about it, it was
Alexander Graham Bell who first invented and engineered the very first telephone
back in 1876 (https://www.britannica.com). What do you think prompted him to
such an endeavor? Well, if you guessed that it began with an idea of bridging the
gap of a long – distance relations though live voice communication then you must
be right. So, besides the snail mails which were already prevalent those times,
people had another option – the telephone. Fast forward a bit, back in the late
1990’s, these messages through mails or letters evolved and entered the digital
world through beepers while telephones also evolved into cellular mobile phones.
At present, all those separate features plus some more were combined into the
devices we presently called “smartphones.” Believe it or not, all of these were one’s
ideas which eventually turned into a reality.

8
 The Walkman revolutionized music playing.
Portable audio players today can
trace back their roots to the Walkman.

5. Consequence refers to the considerable impact or influence of a trend. Social

networking has become an encompassing trend that tends to influence behaviors
of online users. With the popularity of smartphones, users began subscribing to
various social networking portals which enable them to post activity statuses and
photos, and even connect with celebrities. Currently, these social media platforms
and their messaging and video conferencing features are finding their relevance
today especially for the students and teachers. For example, due to the pandemic,
teachers, students and parents use these features for the virtual teaching and
learning process. However, this trend can also create a rather negative
consequence among its followers. One example is depicted on the illustration
below. Quality time among family members to share one another’s presence is
being diverted to other less relevant concerns brought about by the social media.
They can literally be described as “near yet so far” which means that they may be
physically near each other, in fact, sharing food on the same table, yet their
attention is far from the family moment.

Characteristics of Trends

Trends are difficult to study and analyze. Studying them is like predicting the future
and determining what changes may possibly last and thus have wide effects on
society and the people. Just like predicting an incoming rain or storm, it is quite
difficult to measure its impending aftermath. It may yield a good outcome for the

9
farmers especially when they are in great need of water for their crops, but at the
same time it can also yield damages to other areas.
Rehn and Lindkvist (2013) mentioned a so-called hierarchy of trends, which explains
why trends seem to have varying reach, effects, and influences on people. This
hierarchy is a representation of the scale of the development of a trend. To better
explain this, here is the tabular representation of these characteristics with some
examples.

Characteristics Microtrends Macrotrends Megatrends Gigatrends

These are These are These are These are
“little things “aggregated macrotrends “trends that
that happen microtrends that have grown are so
all around us or more up and moved general that
all the time, sweeping out. They are they affect
the tiny shifts changes that big, bold and most areas
that occur in are affecting affect the lives of of human
everything great swathes of
society.” life─ or, at
the human
Descriptions from clothes They provide least, more
race.” They can
and Features we wear and major than one
last for decades
the snacks we changes that aspect of life
and are “so
eat to the way are or more than
pervasive as to
we work, play, perceptible be generally one
and love.” in the known.” They industry.”
These trends societal level have become the They are
happen right for a longer prevailing usually
now and are period condition that identified to
outright has become too define an era
observable. normal.

Example/s Smartphone Varying Smartphones Internet or

Apps/Games Smartphone which are the World
which are brands dependent on Wide Web
dependent on (iPhones vs. the internet. which may
the android Smartphones be
capabilities of phones) are widely used considered as
a smartphone Battle for by almost all the soul of
(these popularity of people in the almost
these world. all
apps/games
oftentimes smartphones technology.
lose their
popularity
overtime).

Besides the above example, trends can also refer to movements, ideologies,
concepts, beliefs, and more. The important thing in studying trends is to observe
them closely for subtle and sudden shifts that ultimately affect people, cultures, and

10
 societies in general. In the next module, you will be provided with a more in-depth
study of the characteristics/ hierarchy of trends.

You can now proceed to the next

part of this module!

What’s More

Directions: Illustrate through symbols the elements and characteristics of a trend

and why everyone needs to cope with them. Draw your illustration on a separate
sheet of paper.

Elements of a Trend Characteristics/Hierarchy of a Trend

Number of participants Microtrends

Pattern of behavior Macrotrends

11
Long period of time Megatrends

Cause Gigatrends

Consequence

What I Have Learned

Directions: Answer the following questions to establish your learnings on the

elements and characteristics of a trend. Write your answers on a separate sheet of
paper.

1. What generates a trend? Who are involved in creating a trend?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

2. Why is time frame important in a trend?

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

12
__________________________________________________________________________________
__________________________________________________________________________________

3. What are the issues and opportunities brought about by trends? How do we
respond during this time of pandemic?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
4. Name five trends and classify them according to the hierarchy of trends. Explain
why each is a trend and why you classify it as such.
Trend Classification Reason Hierarchy

What I Can Do

Directions: Make a collage showing the concept of elements and characteristics of a

trend. Provide a concise explanation of your work.

Materials needed: old newspaper, magazine, paste/glue, scissor, manila paper Note:
Be careful on using sharp objects.

13
 Assessment

A. Multiple Choice: Read and analyze the statements carefully.

Choose the letter of the correct answer. Write your answers on a
separate sheet of paper.

______1. These are little things that happen all around us all the time, the tiny
shifts that occur in everything from the clothes we wear, and the snacks
we eat, the way we work, play and love.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______2. They can last for decades and are so pervasive as generally known.
A. Gigatrends C. Megatrends B.
Macrotrends D. Microtrends
______3. This is synonymous to fads.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______4. This refers to aggregated microtrends or more sweeping changes that
affects the society.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______5. This refers to the characteristic of trends that generally affects most areas
of human life.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends

______6. This refers to the characteristic of trends that provide major changes
perceptible in the societal level for a longer period.
A. Gigatrends C. Megatrends
B. Macrotrends D. Microtrends
______7. The following statements are true about elements of a trend except ____.
A. A trend is formed from repetitive actions of people.
B. A trend that has a long-time frame, sometime running for decades.
C. Trends have long staying power and enjoy a long period of
popularity.
D. The lifespan of products or ideas that became trends do not
disappear quickly.
______8. Which of the following is not an element of trend?
A. cause C. consequence
B. truth D. long period of time
______9. The following are elements or components of a trend except ____.
A. long period of time
14
 B. pattern of behavior
C. strategic alternatives
D. number of participants
______10. The following are the characteristics or the hierarchy of a trend except
A. Gigatrends C. Megatrends
B. Macrotrends D. Nanotrends
______11. Which of the following statements is not true about the characteristics
of a trend?
A. A trend makes considerable influence or impact.
B. A trend is formed from non-repetitive actions of people.
C. A trend has a starting point which can be an idea, technology, event
or person.
D. A trend may be started by an individual, but the number of
followers increases in a certain period of time.
______12. A good number of Filipinos have turned to the Middle East and the US
to seek greener pastures. This trend has continued because of severe
economic depression, political repression, and the lack of viable job
opportunities in the Philippines. Which of the following significant
social trends is being described in this given scenario?
A. the rise of OFWs C. changing roles of women
B. high employment D. religious fundamentalism
______13. The current obsession with health and well-being is one of the positive
trends today. Which of the following practices is not a manifestation of
coping up with this given trend?
A. hair straightening and skin whitening as beauty regimen
B. the immensely popular application of meditation practices
C. organic farming as an alternative to synthetic and chemical-laden
products
D. exercise and extreme sports for those who can afford the luxuries
of enrolling in a gym or engaging in elite sports

______14. As the workforce continues to relocate across the country and out of
large cities, organizations will need to invest heavily in technology that
enables the future of remote work. While this trend continues, which
of the following predictions/ inventions or events do you think is most
likely to happen?
A. People will come into the office less and potentially on
a staggered schedule.
B. Consumers will demand more than just a functional
product from technology brands.
C. Companies will need to optimize their in-office setups
to make sure that days in the office have collaboration
benefits worth the cost of a commute.
D. Technologies will impact our lives the most in the next
year and beyond and will enable people to shift into a
15
 new work-life balance where they have more flexibility
to choose when and where they do either.

______15. The latest research has shown that 42 percent of the U.S. labor force is
now working from home, but even after the pandemic, the anticipated
share of working-from-home days is set to triple compared to pre-
pandemic levels. While this trend continues, which of the following
predictions, inventions and events do you think is most likely to
happen?
A. Now many people are working, learning, and keeping everyone
entertained from home seven days a week.
B. Video streaming, which has seen tremendous growth in adoption
this year, will undoubtedly continue to be a major part of the way
we live and do business after the pandemic recedes.
C. The data sharing and open collaboration practices that have been
crucial to the fight against COVID will lead to greater public-private
and cross-industry collaboration moving forward.
D. Videoconferencing may be the tool professionals have been looking
for to achieve that highly sought-after but elusive goal of work life
balance.

16
 2-Point Rubric- Short Response

2 Points The response has sufficient number of relevant facts, definitions,

concrete details, and/or other information according to the
requirements of the prompt.
1 Point The response has some relevant facts, definitions, concrete details,
and/or other information according to the requirements of the
prompt.
0 Point The response is totally inaccurate.

RUBRICS FOR ESSAY Adapted from: Tuazon, Jenny

CONTENT STYLE/ CONVENTIONS
The presence of ideas developed The choice, use and arrangement of
through facts, examples, words and sentence structures that
anecdotes, reasons and/or create tone and voice
explanations
5 Substantial, specific, and/or Precise, illustrative use of a variety of
illustrative content words and sentence structures to create
demonstrating strong consistent writer’s voice and tone
development and sophisticated appropriate to audience
ideas
4 Sufficiently developed content Generic use of a variety of words and
with adequate elaboration or sentence structures that may or may
explanation not create writer’s voice and tone
appropriate to audience
3 Limited content with inadequate Limited word choice and control of
elaboration or explanation sentence structures that inhibit voice
and tone
2 Superficial and/or minimal 16
content Minimal variety in word choice and
minimal control of sentence structures

Rubrics for Collage

Adapted from https://sjacommtech.weebly.com/34--about-me-collage.html
Criteria 5 4 3 2
Content and Collage is well- Collage Collage Collage is
Organization compose; content is composition weak;
content is appropriate needs content is not
appropriate and fits the finetuned; suitable for
and fits the requirements content is use
irrelevant
requirements
and/or
confusing
 Some Shows a good Shows some Lacks any
excellent sense sense of sense of creative
of design. design. design with design or
Image Great evidence Evidence of little effort. Stock
Manipulation/ of creativity. creativity; images used
creativity. All Most images stock images are low
Design/Creativity
images were were close used were not resolution.
close cropped cropped modified. Content is
properly properly Images were disconnected.
not close Images were
cropped. place; not
manipulated
Collage Provide a Provide some Provide poor Poor quality
Expression and concise explanations of explanations of images; No
Report explanation on the images the images explanation
the images representation representation found
representation
Followed All the Most of the Some of the Many of the
Directions requirements requirements requirements requirements
are met were met. were met. were missed.
and/or
exceeded
expectations.

Rubric for Poster

Criteria 5 4 3 2

Relevance All graphics are All graphics All graphics Graphics do

related to the are related to relate to the not relate to
topic and make the topic and topic. Most the topic or
it easier to most make it borrowed several
understand. All easier to graphics have borrowed
borrowed understand. a source graphics do
graphics have a All borrowed citation. not have a
source citation. graphics have source
a source citation.
citation.

18
 Originality Several of the One or two of The graphics No graphics
graphics used the graphics are made by made by the
on the poster used on the the student, student are
reflect an poster reflect but are based included.
exceptional student on the
degree of student creativity in designs or
creativity in their creation ideas of
their creation and/or display. others.
and/or display.

Attractiveness The poster is The poster is The poster is The poster

exceptionally attractive in acceptably is
attractive in terms of attractive distractingly
terms of design, layout though it may messy or
design, layout, and neatness. be a bit very poorly
and neatness. messy. designed. It
is not
attractive.

References

Arzadon, M., Romerosa, P. and Zarate, M., 2018. Trends, Networks, and Critical
Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.

DepEd (2020). K to 12 Most Essential Learning Competencies.

Franzen, Carl. 2014. The History of the Walkman: 35 Years of Iconic Music Players.
Image. https://www.theverge.com/2014/7/1/5861062/sony-walkman-at-
35.

Gordon, A., 2010. A DEFT Approach to Trend-based Foresight. 16th ed.

19
Griswold, M. and Maguire, M., 2021. Let These 2020 Denim Trends Help You Justify
Your Next Online Shopping Spree. [online] StyleCaster. Available at:
<https://stylecaster.com/2020-jeans-trends/> [Accessed 23 January
2021].

Mangiduyos, Gladys P. 2017. Trends, Networks, and Critical Thinking in the 21st
Century. 1st ed. Sampaloc, Manila: Rex Publishing.

Rehn, A. and Lindkvist, M., 2013. Trendspotting- The Basics. [online] Docplayer.net.
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