Media alert template

Logo of organization

Date

MEDIA ALERT

Headline (similar to a media release headline)

Lead paragraph: The lead paragraph highlights the news angle or frame and includes details
of the event. The lead also has as many of the 5 Ws and the H (who, what, when, where, why,
and how) as possible. However, this paragraph should not be a repeat of your media release lead
as the alert is about highlighting the news angle/value of the event. This helps an editor or
journalist to decide whether to attend or not.

Body paragraph: Include any background information that supports your lead in a few brief
sentences.

WHAT: Insert details of the event and its purpose here

WHO: Insert the names of key organizations and attendees here

WHERE: Insert the event location here as well as any special instructions regarding access
(parking, other transportation details)

WHEN: Insert day, date and time of event here – clearly specifying start and end time as well as
additional details

Specify interview opportunities and describe vision or photo opportunities and any specific
timing of these.

RSVP: To RSVP or for further information please contact: (PR contact, name and position and
phone/email)

Insert any hyperlinks relevant to the organization, media news room, or alert.

ENDS
Media release template #1

Letterhead/logo of organization

MEDIA RELEASE

Date

Interesting active headline to capture attention

Lead par

Body copy

Paraphrase /introduce speaker before direct quote Main quote

Main quote

Body copy

Body copy

(MORE OVER)

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Body copy (possible a second quote could go on this page either by the same speaker or a second
speaker. Remember to intro new speaker before direct quoting). Note, keep quotes to a
maximum of two sources (speakers).

Quote/body copy
Boilerplate (organizational key message and hyperlinks to any additional corporate information)

ENDS

Hyperlink to corporate news room (media kits, images etc.)

For further information please contact: (notice this section is single spaced)

Your name/Name of second contact person (if in same organization) Position

Organization
Mobile:

Or

Name of person (this will normally be where your client contact goes) Position
Organisation
Tel:

(Note that a media release is usually no longer than two pages. Also note that if your
media release is only one page, it must include the further information section. Please
do not just have further information on the second page.)

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