Date: 20/12/21

Meron Walelegn
Mouad Khaddouch

WSB WARSAW
Competitor Analysis
Key factors of success of BNP Paribas
BNP Paribas' Overall Culture a 61/100, which ranks it 1st against its competitors. Overall
Culture scores are aggregated from all of the questions employees at a company answer on
comparably.
BNP Paribas competitors include Natixis, SOCGEN and ICICI PRUDENTIAL ASSET
MANAGEMENT COMPANY LTD. BNP Paribas ranks 1st in Overall Culture Score on
Comparably vs its competitors. See below how BNP Paribas compares to its competitors with
CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score,
eNPS, Gender and Diversity Scores.

The banking and finance industries collect and share the most data, resulting in a
massive pool of data that can be studied and deployed to improve customer
experience and expedite processes. However, the use of this data must take place
inside a standardized and secure framework that is supported by a responsible and
inclusive reasoning. The digital transformation of the Group is guided by a
technological and ethical challenge.

BNP Paribas faces an inescapable strategic issue.

In a world where banking and finance are changing at a breakneck pace, data is a
valuable asset. The rise of IT behemoths and "pure players," particularly 100
percent digital internet banking, is forcing banks to reconsider their operations and
the client experience they provide.

A source of new products and services, as well as of new businesses

When it comes to grasping and utilizing data, it is impossible to improve. As a
result, new jobs like data scientist and data analyst are emerging. They enable these
data to be transformed into effective tools both internally – enhancing processes,
facilitating various occupations, and so on – and externally – new competitive offers,
new customer services, and so on – by guaranteeing that the data processed is
always kept private and secret.

BNP Paribas, for example, uses data to create innovative artificial intelligence (AI)
solutions such as SEARCH, an internal Group search engine that aggregates all
relevant information and knowledge for employees, or an ultra-modern AI solution
for processing human language in voice/text interactions, particularly in the context
of quality and compliance controls for telemarketing sales.

Data as a catalyst for a more sustainable economy

As a key player in the banking and finance industry, BNP Paribas must be
unquestionably trustworthy when it comes to data protection and responsibility.
First, since a massive amount of sensitive and confidential data is sent every minute
in France and around the world, necessitating tighter controls and safeguards.
Second, data has the potential to accelerate the Group's and the economy's
responsible transformation. The integration of environmental and social criteria
into all Group processes, aided by the huge gathering of ESG data, is a clear
example.