4. What does Simon Sinek argue is the critical difference between the Wright Brothers and Langley?

According to Sinek, how did this difference led each down a distinct path?
Simon stated that the main difference between the Wright Brothers and Langley was that “Orville and
Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this
flying machine, it'll change the course of the world.” While Langley was different, “He wanted to be rich,
and he wanted to be famous.” This difference led each down a distinct past because Langley was in it for
the wrong reason, which meant he didn’t work on his cause because he cared about it, it meant he just
worked to try to make a living. On the other hand, the Wright Brothers cared about their results and put in
efforts to make sure their flying machines worked. Even when they would fail, they would still have to
“take five sets of parts, because that's how many times they would crash before supper.” Unlike Langley,
who quit right after the brother's success because he was only in it for recognition and to get rich.
Where does the text leave matters uncertain, how could it be clarified?
When it comes to the brain, he talks about how people can’t communicate their why’s because they have
limbic brains. This means that they have a hard time communicating their why’s because everything they
say will come from your decision making and not your language. This still leaves questions as to how
companies decide what to say to appeal to their consumers because they still use the part of their brain
that makes them second guess everything instead of using their gut.