Professional Documents
Culture Documents
Highlights about policies and decrees related to finance - banking from 01/2020 to 06/2020
02/01 08/01 21/02 02/03 13/03
The Prime Minister asked State Bank of Vietnam held The Ministry of Finance
IFC increased the
for the calculation of credit Issued Circular 37/2019 / a conference to develop decided to link
financing limit to 294
growth to become "an TT-NHNN guiding policies to help people and administrative reform with
million USD for trade for 4
crucial capital channel insurance agency activities businesses affected by the the application of
partner banks in Vietnam
contributing to the growth" COVID-19 epidemic information technology.
April 1
Tháng May
Tháng 2
40,000
30,000
20,000
10,000
-
30/12 06/01 13/01 20/01 27/01 03/02 10/02 17/02 24/02 02/03 09/03 16/03 23/03 30/03 06/04 13/04 20/04 27/04 04/05 11/05 18/05 25/05 01/06
2%
866,081 8%
Buzz volume
6%
Share of voice
37%
10%
12%
344,824
275,063
241,796 10% 15%
222,431
183,964
144,345
56,606
Vietcombank BIDV Techcombank VietinBank
Vietcombank BIDV Techcombank VietinBank VPBank MBBank ACB HDBank VPBank MBBank ACB HDBank
HDBank 85.9%
MBBank 99.2%
132,025
Buzz volume by sentiments
528,098
72,413
30,409
38,195 68,912 25,982 24,835
212,067 186,600 1,698
130,313 105,181 131,534
205,958 98,155 35,379
60,344 53,923 58,053 67,703 20,208 27,595 19,529
80%
49% 48% 47%
18 - 25 42.69% 57.31% 70% 59% 57% 58% 56%
61%
60%
26 - 34 46.36% 53.64% Nữ
Female 50%
Male
Nam
40%
10%
45 + 60.59% 39.41%
0%
Vietcombank BIDV Techcombank VietinBank VPBank MBBank ACB HDBank
Tổng
All 49% 11% 22% 17%
272,494
2%
9%
6%
40%
101,044 9%
97,718 104,648 96,375
79,125 82,943 81,214
59,089 64,751 55,148 51,915
44,385
20,741 18,690 11%
300
200
100
0
Week Week 22 Week
Tuần 1 Tuần Tuần 33 Week
Tuần 44 Tuần
Week55 Week Week22 Week
Tuần 1 Tuần Tuần 33 Week
Tuần 44 Tuần
Week 55 Week Week22 Week
Tuần 1 Tuần Tuần 33 Tuần
Week 44 Tuần
Week55 Week Week22 Week
Tuần 1 Tuần Tuần 33 Tuần
Week 44 Tuần
Week55 Week Week22 Week
Tuần 1 Tuần Tuần 33 Week
Tuần 44 Tuần
Week55
January1
Tháng February
Tháng 2 March3
Tháng April 4
Tháng May 5
Tháng
5,535
Number of PR article in 5 months
3,474 3,684
1,985
1,355
813
139 171
Vietcombank
Vietcombank BIDV
BIDV Techcombank
Techcombank VietinBank
Vietinbank
VPBank
VP bank MBBank
MB bank ACB
ACB HDBank
HD bank
Vietcombank VPBank
GiảmReducing
lãi suất cho
loanvay, hỗ trợ
interest khách
rates, hàng tác
supporting Mỗi ngày
VPBank VPBank
processes giải quyếtofhàng
thousands nghìn hồfor
applications sơ
517 139
động bởi
customers covid 19 by COVID-19
influenced giảm,
debt giãn
relief fornợ cho người
borrowers vay bị ảnh
affected hưởng…
by COVID-19
Giải phápOnline
thanh payment
toán trựcsolution
tuyến theo cơ chế
under the VPBank
VPBank (VPB)
(VPB) doeskhông chia
not pay cổ tức, không
dividends, đặt
does not
60 137
SSO SSO mechanism mục tiêu tăng trưởnggrowth
set profit lợi nhuận năm
target for2020
2020
Reducing loan interest rates, supporting Tiki
Tiki pledges
cam kết hỗtotrợ
support "1: tiểu
“1:1” cho 1" forthương
small
Thông báo số dư thời 4.0-OTT Alert 26 75
customers influenced by COVID-19 VPBank.business VPBank.
BIDV MBBank
BIDV hỗsmall
BIDV supports trợ doanh nghiệp vừa
and medium và nhỏ
enterprises 456 Ra mắt
Launching the App MB Bank
MBBank App 105
BIDV tung
BIDV gói tín dụng
launched 20000
a credit tỷ đồng,
package lãi suất
of 200,000 “Gia đình tôi yêu” – Gói sản
"My phẩm ưufamily"
beloved việt của-
180 101
7.3%VND,
billion cho khách
with anhàng cá nhân
interest rate of 7.3% MB.
Preeminent package of MB.
BIDV
BIDV nhận
received
giải the
thưởng
award
“Thẻ
"Best
tín dụng
credittốt
card
nhất
in MBMB
nỗ strives
lực hoạttođộng kinh doanh,
do business, kiểmcosts
control soát
49 45
Vietnam"
Việt Nam” fornăm
the thứ
4th 4consecutive
liên tiếp. year. chi phí hiệu quả trong
effectively mùathe
during dịch
season
Techcombank ACB
Techcombank
Techcombank đẩy mạnh
promotes thanh toán
electronic điện tử
payments 334 ACBgói
ACB tung launched a package
tin dụng of credit
hỗ trợ doanh to
nghiệp 308
support businesses
Techcombank giữ chuỗi tăng
Techcombank kepttrưởng doanh
the revenue
128 ACBholds
ACB tổ chức
the họp đại hội cổmeeting
shareholders đông năm 2020
in 2020 191
thu 18 quý
growth streak 18 quarters
Techcombank
Techcombankwas honored
được withTop
vinh danh the Top 2
2 Nhà
49 Tổng General
Giám đốcDirector of ACB
ACB muốn muawants to buy
350,000 cp 38
tuyển dụngMost
đượcFavorite
yêu thíchEmployers
nhất 350,000 shares
VietinBank HDBank
HDBankHDBank
đạt giảiwon
'Ngân
thehàng Nộiforđịa‘The
award tốt Best
nhất
Thẻ VietinBank
VietinBank JCB Ultimate
JCB Ultimate Vietnam
Vietnam Airlines
Airlines card 135 191
Việt Nam'.Bank in Vietnam'.
Domestic
VietinBankstands
VietinBank cùng doanh nghiệp, người
with businesses anddân đón
people HDBank dànhspends
HDBank 10.00010,000
tỷ đồngbillion
hỗ trợdong
doanh
to
90 165
thời cơ for
waiting phục
thehồi nền kinh tế
opportunity to recover supportnghiệp bình ổn
enterprises giá
to stabilize prices
VietinBank 2020 General Meeting TảiDownload
App HDBank
Apptrúng Vespa
HDBank for và nhiều hơn
a chance thế
to win
Đại hội đồng cổ đông VietinBank 2020 60 109
of Shareholders nữa Vespa and more
Number of comments The size of the bubble represents the average number of engagements per post
20000
18000
In general, banks operate on fanpage with diverse content, in which the type of content about card products is the most popular. Specifically,
Vietcombank, BIDV, VPBank, MBBank are the fanpages that run the most card products content.
Meanwhile, Techcombank, Vietinbank, HDbank focus on e-banking products content. Particularly, ACB is the only bank that operates heavily
on account products content.
HDbank specifically focuses on brand activity posts. Besides, some banks are also gradually focusing on content marketing activities such
as Vietcombank, VPBank and HDBank.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
0.58% 0.29%
Negative volume
Techcombank was robbed in Soc Son
295
Scandal of the former BIDV Chairman Tran Bac Ha’s son 198
The reasons for choosing and sticking with the products and services of the bank
Dịch vụ tốt,
Good and diversified đa dạng
service with với
manynhiều chính sách
preferential ưu đãi
policies 67.7%
Miễn
Free phí hoặctransaction
or little ít phí giao fee
dịch 22.6%
Cơ sở vậtModern
chất hiện đại, ápwith
facilities dụng công
high nghệ cao
technology 3.8%
Quy
The trình đơn
process giản, nhanh
is simple gọn
and fast 1.7%
ServiceDịch vụ good,
is not khôngtime
tốt, tốn thời gian
consuming 33.2%
Hệ thống
Thechăm sócofkhách
system hàngcare
customer và thái
andđộstaff
nhân viên không
attitude is notchuyên nghiệp
professional 14.4%
Bảo mật
Badkhông tốt, exposing
security, lộ thông dữ liệu cádata
personal nhân 9.4%
Ít cây ATM,
Only a few ATM locations, gâytransactions
making bất tiện cho inconvenient
việc giao dịch 3.7%
Free or low service charge Fast transaction, less errors Many modern and advanced support features
9% 3%
Professional staff, dedicated support The procedure is quick, simple and transparent
43% 22%
20% 8% 6%
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