Professional Documents
Culture Documents
B48491 Poster
B48491 Poster
REFERENCES
Hänninen, M., Mitronen, L. and Kwan, S.K., 2019. Multi-sided
marketplaces and the transformation of retail: A service
systems perspective. Journal of Retailing and Consumer
Services, 49, pp.380-388.
Mandler, T., Bartsch, F. and Han, C.M., 2020. Brand
credibility and marketplace globalization: The role of
perceived brand globalness and localness. Journal of
International Business Studies, pp.1-32.