Analyzes the existing problems and

needs in the community where there

are business opportunities
Entrepreneurship 9
Learning Material

Mrs. Rachel T. Gravador

 Look into yourself…

Who are the people that

affects your life? What
contributions did these
people have done to
make your life better?
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 Types of Business Environment
Internal Environment External Environment
➢ The small forces within the ➢ Factors outside the organization
company which may affect the performance
of the organization

- Mission Vision Statement

- Products and services Macro Micro
- Resources and processes Environment Environment

- PEST Analysis - S.W.O.T. Analysis

- PESTEL Analysis - Five Forces Analysis
 Environmental Scanning – any various
techniques through which
images/information are recorded or
gathered from conditions, situations, and
materials in a particular environment.

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 Environmental Scanning – it involves
searching the environment for important
events or issues that might affect an
organization.

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Some factors that can help in recognizing the
community needs:
1. Industrial information. These
are newspapers, technical and
business journals that provide
techniques and information
regarding trends in business.

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Some factors that can help in recognizing the
community needs:
2. Local specialized skills. It
consists of traditional skills
of the people in the
community in which they
have developed and
mastered.

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Some factors that can help in recognizing the
community needs:
3. Evaluation of development
plans. The develop plans in
the community may still be
possible for implementation
once it is evaluated.

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Some factors that can help in recognizing the
community needs:
4. Technology. These pertain to
modern gadgets and equipment
which can be utilized in order to
identify business opportunities in
the community.

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Some factors that can help in recognizing the
community needs:
5. Review of old projects. Completed
old projects in the community may
become more attractive when a
market or related production factors
have changed.

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Environmental scanning is a process that
systematically surveys and interprets
relevant data to identify external
opportunities and threats that could
influence future decisions. It is closely
related to a S.W.O.T. analysis and should
be used as part of the strategic planning
process.

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Components of external scanning that could be considered
include:

⬩ Trends: What trends are ⬩ Competition: What is your

occurring in the marketplace competition doing that
or industry that could affect provides them an advantage?
the organization either Where can you exploit your
positively or negatively? competition’s weaknesses?

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Components of external scanning that could be considered
include:

⬩ Technology: What ⬩ Customers: How is your

developments in technology
may impact your business in
the future? Are there new
technologies that can make
your organization more
efficient?
customer base changing?
What is impacting your ability
to provide top-notch
customer service?

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Components of external scanning that could be considered
include:

⬩ Economy: What is happening ⬩ Labor supply: What is the

in the economy that could
affect future business?
labor market like in the
geographies where you
operate? How can you
ensure ready access to high-
demand workers?

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Components of external scanning that could be considered
include:

⬩ Political/Legislative arena: What impact will election outcomes

have on your business? Is there are impending legislation that
will affect your operations?

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“Reflection is a good reminder
of the truth! You may turn
your eyes away from the
truths, but the reflections will
remind them.”
– Mehmet Murat Ildan

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