Mismatch between Supply and Demand

(a) Natural environment = they are actually doing things that will help our environment be healthy. We
are human beings and these environments are our necessary needs and they are taking good care of
these, so when something natural hazards happen in the future, people will start to realize that Yuhan-
Kimberly took care of the environment for our own goods. ??? ?? ?? ?????? (b) Economic = They are
contributing some of their profits to the society. People will someday realize these contributions and
therefore, will buy Yuhan-Kimberly’s products, which means their revenue will go up.

Consumers these days are smart and thinking and we have to realize this fact. (c) Demographic =
Yuhan-Kimberly has been planting trees and donating to many other countries other than Korea. This
is not an easy thing. Although the purpose of planting trees in China and Mongolia was to help protect
Korean citizens from being sick from the winds that blow from these regions but their action has
actually helped Chinese and Mongolians as well. These two countries are big countries with lots of
potential power. By keep contributing to these countries, Yuhan-Kimberly would be able to branch out
their markets to more regions.

Threats in their long-term marketing environment (a) Natural environment = The fact that main
products of Yuhan-Kimberly is of using all the natural resources, they would need to consistently
appeal that they are really thinking about their environment just like now, but there will also need to be
something new to remind their customers about it. (b) Economic = All the other companies are trying
to follow the model of being ‘green.’ That means there are no points of differentiation at this point from
Yuhan-Kimberly and all the other corporations.

Consumers are smart these days. They know and care about companies’ they buy products from.
Because business play a pivotal role in job and wealth creation in society, CSR is a central
management concern. It positions companies to both proactively manage risks and take advantage of
opportunities, especially with respect to their corporate reputation and broad engagement of
stakeholders. Globalization

Guidelines from the governments and intergovernmental bodies (UN) Advances in communications
technology- easier to track corporate activities and disseminate information about the corporation-
people do not like companies who do bad things. Consumers and investors are showing increasing
interest in supporting responsible business practices and are demanding more information on how
companies are addressing risks and opportunities related to social and environmental issues.
Increasing awareness from consumers / investors/ governments

4. (a) Invested lots of money to develop functionally superior and comfortable products- made it to fit
Korean consumers (b) Used non celebrity – usually college students (mostly feminine products are
used by college students – attack these ??) © they took considerations on how to make specialized
products for Korean consumers (??/ needs) (d) has their own research and development center ?
they took consideration on their consumer’s culture (??? ??????? ???? ? ? ???? ???? ?? ?? ? ???
???) /

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