- Holds more than 70% market share in Europe VW climbed to the leading

in India position in the all-electric car market in

2020, with a 24% market share, up from
13% in the prior year, while Tesla’s
comparative share in Europe plunged
from 29% in 2019 to 13% last year.

- Took R&D assistance from Jaguar Collaborations with Quantumscape and

Land Rover NorthVolt
- Creation of Tata UniEVerse
ecosystem that will leverage group
materials technology group Umicore, the battery
synergies and will bring together specialist 24M Technologies, and cleantech
several Tata companies to provide company Vulcan Energy Resources Ltd.
EV solutions to consumers.
- Collaborated with Tata Power -
end-to-end charging solutions for the
home, workplace, captive, and public
charging
- The company has partnered with
Tata Chemicals in its effort to build a
component supplier ecosystem and
manufacture lithium-ion battery cells.
-

- The Nexon was one of the company’s ID.4 , most selling EV in Europe
best-selling models, and the EV gave
the company a chance to see how
the market worked.

- The company has a competitive The Volkswagen Group, which includes

advantage due to the high quality of many different brands such as Audi,
its vehicles and assurances such as Bentley and Porsche, has an edge in
an 8-year (or 1.6 lakh km) warranty Europe thanks to local manufacturing,
on the battery and motor.
brand familiarity and cheaper price points.
- Another factor that has aided the Tata
Motors EV is the ease of charging
with a 15 amp switch in the comfort
of your own home.
- Add a column for determining the basis of comparison

1. Commercial vehicles
2. Consumer Vehicles
3. Others (Three-wheelers, transportation for delivery persons)

1. Collaboration and Partnership with govt - reduce import tariffs for encouraging
sustainability in the country
2. Advertising - entry strategy