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Citing the GATS report (2011), kretek is the most popular tobacco product in Indonesia. To buy kretek
cigarettes, the average smoker spends Rp. 198,761 per month. As many as 79.8% of smokers stated that
they bought cigarettes from kiosks or stalls. The most popular cigarette brands in Indonesia include
Gudang Garam, Djarum, Sampoerna, Dji Sam Soe and Tali Jagad.
Many people are aware of the dangers of smoking but because of the association and lifestyle it is
difficult to stop it. Therefore, there is a need for media to help stop smoking or switch, such as nicotine
replacement therapy and alternative tobacco products. A comprehensive or holistic approach to
addressing smoking problems needs to be taken.