TRUST PRODUCTS AND SHOP ONLINE WITH EASE

It is no doubt that online shopping is a delightful experience to many

customers. But we have all had that one online purchase which has made us
paranoid about shopping online.
It is difficult to purchase a product just based on the description provided.
Relying solely on website images doesn’t seem right and makes us
contemplate on whether or not to buy the product.
So, to help Indian users shop online with ease Amit Bagaria, Kunal Suri, and
Saurabh Vashishtha came up with Simsim.
The app was built keeping in mind the Indian consumer behaviour which is
based on trust. It attempts to replicate the offline retail experience in the
digital world by connecting local businesses, influencers and customers.
On Simsim, trusted influencers make video reviews of products by various
small businesses and post them for others to see. Through this the customers
can mentally picture the items clearly. This makes it easier for the customers to
trust the product.
Simsim is a blessing to the small business owners as well!
Local businesses have a tough time blowing up their business, Simsim is a
platform which helps market their products efficiently. It encourages people to
buy from local vendors and helps them grow.
YouTube, with an aim to further help people buy products, has acquired
Simsim. The Gurgaon based startup had raised $16 million in seven months of
its existence. The funding rounds happened in quick succession over the past
few months and were led by Accel Partners, Shunwei Capital, and Good
Capital.