Who are the competitors of VA?

Virgin America’s competitors include AirAsia, Spirit Airlines, Alaska Air Group, Singapore Airlines, and
Republic Airways Holdings.

Quick ranking with the above companies: the first place is virgin America, the second is Alaska Air
Group, the third is Spirit Airlines, the next positions are Singapore Airlines and republic airways
holdings, respectively.

Overall Culture Score Comparison, Virgin America Ranks 2nd in Overall Culture Score,

The first place belongs to AirAsia, the third place is SpiritAirlines, the next positions are AAG, SA, RAH
respectively.

_ Gender Score Comparison

The Gender Score tracks how positively women rate their experiences on flights

the first place is Alaska Air Group, the second is Virgin America, the third is Spirit Airlines

_ Product Quality and NPS

In the ranking of product quality and NPS, Virgin America is in the 4th place compared to
competitors, behind Alaska Air Group, AirAsia, and Singapore Airlines

On that case, analyze the marketing mix strategies of VA??

The 4Ps of Marketing Mix are -

1. Product – The products Virgin Airline is making or are in the pipeline to capture potential markets.
2. Price – Pricing strategy that Virgin Airline is pursuing in various customer segments it is operating
in.
3. Place (Channels of Distribution ) – The distribution mix of Virgin Airline has taken a new dimension
with the emergence of Online Retailing & the domination of players such as Amazon.
4. Promotion (Communication Strategy of Virgin Airline) – The emergence of social media and online
advertising has changed the landscape of Virgin Airline’s communication mix and communication
strategy.

In the pandemic, do you think VA has any issues that affect directly the company?

I’m sure about yes and the impact is very heavy

the Covid-19 pandemic has taken a dreadful toll on employment in the aviation industry.

Airlines around the world have been hemorrhaging (ham-mor-ra-ging) jobs, as they face a future in
which fewer people travel, and fewer planes can fly.

Virgin America cut more than 3,500 jobs from the 10,000 employees it had in early 2020.

At the beginning of September 2020, VA continued to cut another 1150 jobs after completing a £1
point 2 billion bao rescue plan to ensure the company could sustain at least 18 months.

With the creativity and effectiveness of the mayhem campaign in its advertising, will allstate achieve
its goal of regaining its top 2 position?

Đạo diễn: Phạm Nguyễn Khánh Trang

Producer: Nguyễn Hồng Khánh Linh

Set designer: Phạm Lê Anh Thư

Set designer: Đào Lê Gia Hân

Cameraman: Nguyễn Trường Hải

Nguyễn Hoàng Huy

Lê Trần Tiến

Sound: Nguyễn Trường Hải

Lightning: Nguyễn Trường Hải

Host: Nguyễn Phan Thúy Hằng

Khách mời: Mạc Dương Bách Khoa

Editor: Nguyễn Hoàng Huy

Chân thành cảm ơn sự giúp đỡ của: Giảng viên Dương Thị Vân Anh Thầy Đỗ Hoàng Phố Gia đình
bạn Phạm Nguyễn Khánh Trang Gia đình bạn Phạm Lê Anh Thư đã giúp ekip thực hiện chương
trình.

Chân thành cảm ơn nhà tài trợ Papas’ Chicken đã đồng hành cùng chương trình