Maa ke hath ke parathe !!

Hunger cravings in the morning !!

 BUTTER
INDUSTRY
OF INDIA

"Honest bread is very well - it's the butter that makes the
temptation."-Douglas Jerrold
Presenting Team

Presented by - Group C8
Vignesh (144)
Ujwal (149)
Soumya (137)
Rupali (128)
Vijay (119)
Surabhi (142)
Table of Contents
Variables and Data sources
About Butter
About Butter Industry
Analysis -
Demand Function
Quantity and Supply
Elasticity
Forecasting
HHI Index
Limitations
Conclusion
About Butter
Butter Industry of India
DEMAND FUNCTION
Qx= 402303.75 + (3101.47*Px) + (-2346.80*Py) + (-4425.63*Pz) +(2.653*I)

where
Px=price of the own product
py=price of the related good(cheese)
pz=price of the related good(ice cream)
I=per capita income NNI
Qx=quantity demanded

Based on the above equation the quantity demanded for the year 2017 will be
31670.645
Quantity Demanded, Quantity Supplied for
Different Years.

2005 2006 2007 2008 2009 2010 2012 2013 2014 2015 2017 2018
Price elasticity Income elasticity
In 2017 it was 22.87 In 2017 it was 6.494
Cross elasticity
In 2017 it was -17.55 In 2017 it was -23.48
FORECASTING
HHI INDEX
LIMITATIONS
UnAvailability of Data.
Huge fluctuating data.
Unquantifiable variables.
Restriction in the presentation of Consumer
preference (video).
Data for Related good.
 CONCLUSION
With the limited data and time through out our project we noticed that
over that time demand of Butter has been falling consistently, we have
seen in the elasticity that product is highly sensitive. And it's a very
competitive market.
In our forecasting analysis we have seen that in future also Demand is
falling may be
Due to people are getting more health conscious.

"Honest bread is very well - it's the butter that makes the
temptation."-Douglas Jerrold
 Thank you!

Prepared by C8 - Rupali (128), Soumya (137), Ujwal (149), Vijay (119),

Vignesh (144) & Surabhi (142)