INTRODUCTION

Tik Tok is a music creative short video social

software. It is a 15-second music short video
community dedicated to young people. Through this
software, users can select songs and shoot 15-second
music short video to form their own works and release.
Compared to other short video apps, it has several
advantages. Firstly, Tik Tok focused on the music; it is
the first short video app which promoted the music
and the content is much more vertical. Since the
content is based on the music, it is more original and
interesting. It differs from the other types of short
video apps that have similar and repetitious contents.
Secondly, the shooting steps are simple and easy to
operate; any people can take part in the simple video
creation. Additionally, the interface is simple and the
users only need to scroll up and down to select video
content, hence it increased the user stickiness. On the
contrary, Kuai app’s interface is complex and it is
difficult to handle and use. Thirdly, Tik Tok applied the
big data algorithm, so it can follow the users’ browsing
content analysis and preferences and then
recommended content to different users. For
Tik Tok, there is still a very broad and far-reaching
development space for the future development.