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I would like to choose Clarity, Arrangement, Credibility, Tone, and Emphasis for this

assignment.

1. Clarity: The written work should be simple enough for the audience to follow. Clarity
refers to the quality of being comprehensible and clear. When written in basic words and
full sentences, writing becomes clear. Institutional announcements should be clear so that
people can better understand the changes and adjust their work accordingly.
Since there was a dispute in the city, our office gave us the approval to work from home,
and we received the following communication. “Because there is a protest in the city
tomorrow, employees will be able to work from home during office hours.”
If the language is simply, ‘Tomorrow, employees can work from home,' the sentence will
be unclear, and workers may be perplexed as to why such an announcement was made.
2. Arrangement:
“Arrangement is the organization of visual and verbal elements” (Kostelnick & Roberts,
1998). This also implies a sense of order. The information must be organized if you want
to make a presentation. This will aid in the flow of information. When it comes to
information that will be written down, it should be organized so that the reader can easily
understand it. We need an orderly written essay or written assessment so that the reader
can evaluate it without stress.
Our project is divided into three phases, which can be communicated as "the process is
divided into three stages: planning, execution, and evaluation."
The procedures are arranged in the right order, in this case, making it meaningful.
Assume the order is changed to ‘The process is divided into three phases: execution,
planning, and evaluation.'The viewer would interpret the interaction incorrectly.

3. Credibility:
This is the set of qualities and abilities that one possesses, and it is through these that
your listener will be assured of your work. That is to say, many people will want to do
business with you just because of your credibility. Your credibility contributes to the
development of your connection with the audience or business associates.
Credibility lends trustworthiness to the writing. The writing would include an element
that would encourage the audience to trust the communication.
When our company needed a project manager, I suggested my coworker Mr. John, who is
listed below.
“Mr. John is an excellent candidate for the position of Project Manager on your team. I
started working with John for 2 years and he has demonstrated incredible team
management skills throughout his career.”

4. Tone:
Tone refers to the effect or mindset of the writing or the writer, and the tone can be
identified by the way the letter is written. Based on the situation and the writing, the tone
could be humble or rude.
When I got a new job in my company, I wrote to my boss as shown below.
"I am extremely grateful to you for providing this opportunity."

5. Emphasis: Emphasis correlates to adding some details to the communication in order to


make it more relevant.
When our company began providing transportation for employees, the communication
was as follows.
“Employees can only use office transport services after obtaining a pass from the admin
office.”
The importance of obtaining a pass from the admin office is emphasized in this
communication.

Reference:
McLean, S. (2010). Business Communication for Success. Retrieved from
https://my.uopeople.edu/pluginfile.php/641076/mod_page/content/15/ENGL1103Textbo
okBusComForSuccess.pdf

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