Designed for: Designed by: Date: Version:

Business Model Canvas U - Herb Sean Woodroffe 28/11/2021 1.0

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

● Swimming Pool ● Provision of Swimming ● Ease of access for facilitation ● Communication will be ● Segmented Market
Maintenance Pool of swimming classes established via social media, ● High-to-Middle Income
Companies ● Management ● Convenient for persons telephone, and email;
● Marketing looking for a pool to rent therefore, providing quality
● Equipment and ● Accounting ● Availability of venue for customer service.
Chemical Suppliers ● Personnel e.g. Life Guards, Pool events such as Parties ● Customers are offered Great
Cleaners etc. Deals during Peak time.
● Swimming Schools ● Direct Contact with
Customers
● Event Planners

Key Resources Channels

● Swimming Pool ● Social Media
● Customer Service ● Word of Mouth
● The relationship with key
partners
● The company Brand
● Employees

Cost Structure Revenue Streams

● Pool Construction ● Bookings by Customers

● Utilities
● Pool Maintenance
● Employee Salaries
● Advertising & Marketing
● Incentives for Customers