Activity 8.

B
Analzye the advertisement below. This is part of the video advertisement of SM Cinema with a caption [even zombies
can have a #SafeAndFunMovieWatching experience too. The most anticipated horror movie from South Korea is
hitting our peninsula soon!]

Questions:
1. What CSR approach is used in this ad? Explain your answer.
-The CSR approach used in this ad is legitimate. It considers the public's eyes and approval to be legitimate
and, therefore, a social license to operate at this time of the pandemic. They use this to prove that they are
following public health concerns and laws that are in place in the context of this economic crisis.

2. How does this ad help the consumers? Discuss your answer.

-This ad helps consumers by evaluating wearing a face mask and a face shield in accordance with health and
safety precautions. It is a reminder to every consumer who wants to enter any establishment that this safety
precaution must be meant to ensure the health of your own body and of all of the people arounds you.
 Activity 8.C
Identify the products/services of the company and list down at least 5 CSR they practice. Write your answers on the
space provided.

SM Prime
shopping malls, real estate, banking and tourism.
Products/Services:
Corporate Social Responsibility
1. Environmental Education
2. Sustainability programs
3. Programs for Elderly care
4. Civic Assistance
5. Promotes Energy efficiency

Jollibee Food Corporation

Products/Services: Fast food, Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously
satisfying Jollibee Spaghetti -ably complemented with creative marketing programs, and efficient manufacturing and
logistics facilities.

Corporate Social Responsibility

1. Education
2. Housing and Community Development
3. Leadership Development
4. Disaster Response
5. Environment

PLDT
Products/Services: Broadband
and digital services provider.
Corporate Social Responsibility
1. “Sining at Kabataan Yaman sa Kinabukasan”
2. LDT medical and dental missions
3. COMREL
4. TELEpuno
5. Feeding program
Coca Philippines
Products/Services: Sparkling
soft drinks, waters & hydration, juices, dairy, coffee and teas.
Corporate Social Responsibility

1. PlantBottle
2. Energy efficiency
3. Educating and empowering workers
4. Labor and human rights
5. Health and safety

Self-Evaluation
1. Do you consider the corporate social responsibility of the company when buying products/services? Why or
why not?

-Yes, I really consider their corporate social responsibility. If the service/product shows me the benefits and
advantages of the other product, And I go for it. I think it's important to know the different CPR of every product
you buy, and sometimes I look at the quality and price of the product.

2. Why do companies need to invest in social responsibility?

Social responsibility is a means of achieving sustainability. Adopting key social responsibility principles, such
as accountability and transparency, can help ensure the long-term viability and success of any organization or
system. Smart business decisions are not just a matter of counting short-term dollars and cents. Wise decision
makers consider the future impact of today’s choices on people, on the community, and on customers and their
opinions. While business results, investment, free enterprise, and other traditional economic forces continue to
drive industry, organizations’ reputations and their ability to compete effectively around the world depend on
them integrating social responsibility efforts into decision making and performance improvement.