SIP PROJECT REPORT

ON

“A COMPARATIVE STUDY OF FINANCIAL

PRODUCT OF ICICI BANK WITH SBI
BANK.”

Submitted in the Partial fulfillment of the requirement for the Two-Year Full-Time
Master of Business Administration

(Affiliated To A.P.J. Abdul Kalam Technical University Lucknow)

Submitted By: Under the Guidance of

Sourabh Sharma Dr. Gurpreet Kaur
Roll No: 2000380700197

INSTITUTE OF TECHNOLOGY & SCIENCE, GHAZIABAD

(SESSION-2020-22)
 CERTIFICATE OF ORIGINALITY

I hereby declare that this SIP Project Report is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been
accepted for the award of any other degree or diploma, except where due acknowledgement has
been made in the text.

Sourabh Sharma

Date:

ii
 CERTIFICATE

This is to certify that Mr. Sourabh Sharma MBA (2020-22 Batch) a student of Institute of
Technology and Science has undertaken the SIP Project Report on “A Comparative study of
financial product of ICICI Bank with SBI Bank”.

The project has been carried out by the student in partial fulfillment of the requirements for the
award of MBA, under my guidance and supervision.

I am satisfied with the work of Mr. Sourabh Sharma

Date:

Dr. Gurpreet Kaur

(Signature)

iii
 ACKNOWLEDGEMENT

A project is never the sole product of a person whose name has appeared on the cover. Even the
best effort may not prove successful without proper guidance. For a good project one needs
proper time, energy, efforts, patience, and knowledge. But without any guidance it remains
unsuccessful. I have done this project with the best of my ability and hope that it will serve its
purpose.

It was really a great learning experience and I am really thankful to Dr. Gurpreet Kaur
(Assistant Professor) who not only helped me in the successful completion of this report but
also spread his precious and valuable time in expanding my knowledge base.

After the completion of this Project I feel myself as a well aware person about the Research
Procedure and the complexities that can arose during the process. Also I get an insight of the
innovative products and its effectiveness in growth and expand of business. Finally, I am also
grateful to all those personalities who have helped me directly or indirectly in bringing up this
project report.

SOURABH SHARMA

iv
 EXECUTIVE SUMMARY

The study of ICICI BANK Marketing strategies, its origin and history provides glimpse about
company growth and expansion. This training provides an in depth study about the company
policy, procedure and processes. It also provides the practical knowledge about the functioning
of various departments.

Marketing Strategies plays an important role for banks to survive in competition and
also increase the profitability of their banks. Banks had started to perform marketing and
planning techniques in banking in order to be able to offer their new services efficiently.

ICICI Bank Limited provides various banking products and financial services in India and
internationally. It operates through Retail Banking, Wholesale Banking, Treasury, Other
Banking, Life insurance, General insurance, and others segments. The company offers savings,
salary, pension, current, and other accounts; and fixed, recurring, and security deposits. It also
provides home, car, two wheeler, personal, gold, and commercial business loans, as well as loans
against securities and other loans; business loans, such as working capital finance, term loans,
collateral free loans, loans without financials, finance for importers and exporters, and secured
loans for credit card swipes, as well as loans for new entities, and schools and colleges; and
credit, debit, prepaid, travel, and corporate cards. In addition, the company offers insurance
products; pockets wallet; fixed income products; investment products, such as mutual funds, gold
monetization schemes, and initial public offerings, as well as other online investment services;
and farmer finance, tractor loans, and micro banking services, as well as other services foreign
exchange, locker, private and NRI banking, and cash management services; family wealth and
demat accounts; commercial and investment banking, capital market, custodial, project and
technology finance, and institutional banking services, as well as Internet, mobile, and phone
banking services.

v
 LIST OF CONTENT

Serial No: TOPICS Page No:

01 INTRODUCTION 1-10

02 COMPANY PROFILE 11-20

03 OBJECTIVES OF STUDY 21-22

04 PRODUCT AND SERVICES OF ICICI BANK 23-36

05 ICICI BANK MARKETING 37-48

06 LITERATURE REVIEW 49-54

07 SWOT ANALYSIS 55-58

08 INDUSTRY ANALYSIS (PORTERS FIVE FORCES) 59-63

09 RESEARCH METHODOLOGY 64-66

10 DATA ANALYSIS & INTERPRETATION 67-78

11 SUMMARY OF FINDINGS 79-80

12 SUGGESTIONS 81-82

13 CONCLUSION 84-85

14 BIBLIOGRAPHY 86-87

vi
 CHAPTER -1
INTRODUCTION

1
INTRODUCTION

2
In simple words, Banking can be defined as the business activity of accepting and safeguarding
money owned by other individuals and entities, and then lending out this money in order to earn
a profit. However, with the passage of time, the activities covered by banking business have
widened and now various other services are also offered by banks. The banking services these
days include issuance of debit and credit cards, providing safe custody of valuable items, lockers,
ATM services and online transfer of funds across the country / world. It is well said that banking
plays a silent, yet crucial part in our day-to-day lives. The banks perform financial intermediation
by pooling savings and channelizing them into investments through maturity and risk
transformations, thereby keeping the economy‘s growth engine reviving. Banking business has
done wonders for the world economy. The simple looking method of accepting money deposits
from savers and then lending the same money to borrowers, banking activity encourages the flow
of money to productive use and investments. This in turn allows the economy to grow. In the
absence of banking business, savings would sit idle in our homes, the entrepreneurs would not be
in a position to raise the money, ordinary people dreaming for a new car or house would not be
able to purchase cars or houses.
Characteristics / Features of a Bank.
1. Dealing in Money: Bank is a financial institution which deals with other people's money i.e.
money given by depositors.
2. Individual / Firm / Company: A bank may be a person, firm or a company. A banking
company means a company which is in the business of banking.
3. Acceptance of Deposit: A bank accepts money from the people in the form of deposits which
are usually repayable on demand or after the expiry of a fixed period. It gives safety to the
deposits of its customers. It also acts as a custodian of funds of its customers.
4. Giving Advances: A bank lends out money in the form of loans to those who require it for
different purposes.
5. Payment and Withdrawal: A bank provides easy payment and withdrawal facility to its
customers in the form of cheques and drafts; it also brings bank money in circulation. This
money is in the form of cheques, drafts, etc.
6. Agency and Utility Services: A bank provides various banking facilities to its customers.
They include general utility services and agency services.

3
7. Profit and Service Orientation; A bank is a profit seeking institution having service oriented
approach.
8. Ever increasing Functions: Banking is an evolutionary concept. There is continuous
expansion and diversification as regards the functions, services and activities of a bank.
9. Connecting Link: A bank acts as a connecting link between borrowers and lenders of money.
Banks collect money from those who have surplus money and give the same to those who are in
need of money.
TYPES OF BANK
There are various types of banks. The necessity for the variety among these banks is because
each bank is specialized in their own field. Each bank has its own principles and policies.
Different rates of interests are also noted among these banks. All these banks are listed as below:
Vault Savings Banks – these banks are suited for employees with a monthly salary. Low waged
people may open an account in the savings bank.
Commercial Banks – These banks collects money from people in various sectors and gives the
same as a loan to business men and make profits in interests these business men pay. Since the
loan is large the interest rates are also high
Industrial Development Bank – these banks are committed towards enhancing the growth of
industries by providing loans for a very long period of time. This is vital for the long term
growth of the industries.
Land Development’s Bank – these banks promote growth in the food sector, by giving loans to
farmer at a relatively lower interest rate. The loan is usually given on the basis of land. If a
farmer has lots of agricultural fields then the more will be the loan provided.
Indigenous Banks – native banks. They are normal moneylenders; only this time, handling huge
amounts of money.
Mortgage Banks – these banks are specialized in providing mortgage loans alone. In order to
sell loans they depend solely on the secondary market.
Spare Bank – these banks are present in Norway. They promote both savings and commercial
facilities to the both people and organizations in Norway.
Federal or National Banks – these banks control the principles and policies of other banks
across the country. These banks are managed and run by the government. Cooperative banks,
cooperative banks as the name suggests gets money from the general community without any

4
bias and provide loans to all sections of people in the neighborhood. Their motto is not profit
alone, but service.
Exchange Banks – these banks will be available in more than a single country. They provide
services for the buying and selling of gold and silver; transactions will be in foreign currencies.
Consumer’s Bank – these are consumer friendly banks; they encourage the consumer in buying
commercial products and provide options for easy repay of the loan amount. Community
Development Banks – these banks provide services to the community; where there has been
nothing or very little development over the years.
Credit Unions – they act just like a co operative bank except that they provide services to only
one employee union in the community. Low interest rates and easy installment paybacks are
features of this bank Postal savings bank: these banks are oriented with postal services. People
save money for a defined period of time and are paid with standard interest rates.
Private Banks – these banks are not for the general public or community. They serve entirely
for private personnel‘s assets and transactions alone.
Offshore Banks – they are also private banks except that they have little tax to pay for their
transactions; there is very little regulation for this bank.
Ethical Banks – as the name implies ethical banks promote candid transactions; between various
customers of the bank. Policies and rules are transparent in nature. Internet Bank – provides
banking facilities only via internet. There will be no physical contact with the bank. All
transactions are permitted only through online.
Investment Banks – these banks are pertinent to large organization‘s investment ventures across
the industry. They provide advice in the investments and promote corporate transactions.
Merchant Banks – these banks exist for a long time. They promote investing in organizations
that reap huge benefits for a long time rather than brand new organizations.
Universal Banks – these banks have a wide spectrum of financial assistances to provide.
Insurances to stocks, they promote everything across all countries around the globe. Islamic
Banks – these banks are based on the principles of the religion Islam. There are no interests for
loans acquired from this bank. Service charges may apply
The Indian growth story has cast important implications on the capital market, which has grown
sharply with respect to several parameters ranging from number of stock exchanges, other
intermediaries and listed stocks to trading volumes, turnover, market instruments and investor

5
population. The unprecedented growth indicates that the securities markets would have a huge
demand for professionals every year. However, the roles in this area call for specialized
knowledge and skills. There is, therefore, the need to build a resource base of skilled
professionals for the securities market.
ICICI Bank has partnered with National Institute of Securities Markets (NISM) to launch Post
Graduate Certificate in Securities Markets (PGCSM). The programme aims to create
professionals such as Treasury dealers, Fund Managers, Analysts, Institutional Sales
Professionals, and Investment Advisors in the securities markets. This partnership is part of
ICICI Group's strategy to capacities for growth.

About ICICI Bank 

ICICI Bank is India's largest private sector bank with total assets of ₹. 9,188 billion at March 31,
2016 and profit after tax ₹ 97.26 billion or the year ended March 31, 2016 ICICI Bank currently
has a network of 4,450 Branches and 13,766 ATM's across India.
ICICI Bank offers a wide range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialized subsidiaries in the
areas of investment banking, life and non-life insurance, venture capital and asset management. 
The bank currently has subsidiaries in the United Kingdom and Canada; branches in United
States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman, Dubai International Finance
Centre, China and representative offices in United Arab Emirates, South Africa, Bangladesh,
Malaysia and Indonesia. The company's UK subsidiary has also established branches in Belgium
and Germany

Company profile of ICICI Bank

ICICI Bank was established by the Industrial Credit and Investment Corporation of India
(ICICI), an Indian financial institution, as a wholly owned subsidiary in 1994
in Vadodara however the parent company was formed in 1955 as a joint-venture of the World
Bank, India's public-sector banks and public-sector insurance companies to provide project
financing to Indian industry. The bank was founded as the Industrial Credit and Investment
Corporation of India Bank, before it changed its name to ICICI Bank. The parent company was
later merged with the bank. The Industrial Credit and Investment Corporation of India (ICICI)

6
were established on 5 January 1955 and Sir Arcot Ramasamy Mudaliar was elected as the first
Chairman of ICICI Ltd.

ICICI Bank launched Internet Banking operations in 1998.

ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in
India in 1998, followed by an equity offering in the form of American depositary receipts on
the NYSE in 2000. ICICI Bank acquired the Bank of Madura Limited in an all-stock deal in
2001 and sold additional stakes to institutional investors during 2001–02.

In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group, offering a wide variety of products
and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank.
In 1999, ICICI become the first Indian company and the first bank or a financial institution from
non-Japan Asia to be listed on the NYSE.

ICICI, ICICI Bank, and ICICI subsidiaries ICICI Personal Financial Services Limited and ICICI
Capital Services Limited merged in a reverse merger in 2002.

During the financial crisis of 2007–2008, customers rushed to ICICI ATMs and branches in
some locations due to rumors of bank failure. The Reserve Bank of India issued a clarification on
the financial strength of ICICI Bank to dispel the rumors.

In March 2020, the board of ICICI Bank Ltd. approved an investment of Rs 1,000 crore in Yes
Bank, resulting in a 5% ownership interest in Yes

Industrial Credit and Investment Corporation of India (ICICI) Bank Limited is an Indian
multinational banking and financial services company. It has its corporate office in Mumbai,
Maharashtra and was established on 5th January. The banks have 5275 branches and 15,589
ATMs across India. It has a brand presence in 17 countries worldwide. Its subsidiaries are
present in the UK and Canada and its branches in USA, Bahrain, Singapore, Qatar, Hong Kong,
Oman, Dubai International Finance Centre, China and South Africa. ICICI bank also has
representative offices in the United Arab Emirates, Malaysia, Indonesia and Bangladesh. It’s UK
subsidiary has branches in Germany and Belgium. In 1998, ICICI bank launched internet
banking services and in 1999 it became the first Indian company and the first bank to be listed on

7
NYSE. ICICI bank also helped set up the Credit Information Bureau of India Limited (CIBIL).

State Bank of India Introduction(SBI)

Description

The State Bank of India, popularly known as SBI, is India’s largest commercial bank with a
glorious history of more than 200 years. State Bank of India Introduction(SBI), Owned by
The Government of India, is categorized as an Indian Multinational, Public sector banking and

8
Financial services company, with its headquarters located in Mumbai, Maharashtra. The chapter
State Bank of India Introduction gives a brief introduction about State Bank of India (SBI) With
more than 14,000 branches in India, SBI is the largest and one of the premium banking and
financial services company in India by assets, deposits, profits, branches, customers, and
employees. SBI has also established and secured its roots globally with 191 foreign offices
spread across 36 countries.

Ranking

SBI is one of the Big Four banks of India, along with ICICI Bank, Bank of Baroda and Punjab
National Bank. As of 2016, SBI is ranked 232 nd on the Fortune Global 500 list of the world’s
biggest corporations, and stands as the proxy for the Indian Economy. SBI was ranked 152 nd in
The Forbes list of Global 2000 firms in May 2015. The Government of India owns 58.60% of
SBI and thus is the largest shareholder of SBI, a Fortune 500 company.

History

SBI, the oldest commercial bank, traces its ancestry to the 19 th century (British India) when the
Bank of Calcutta was founded in 1806. In 1921, the Bank of Calcutta, merged with the banks of
Madras and Bombay to form the Imperial Bank of India. In 1955, when the Government of India
nationalized the Imperial Bank along with the RBI, the Imperial Bank acquired the name State
Bank of India. Since its beginning, SBI has been constantly endeavoring to provide utmost
customer satisfaction to the most ideal degree.

 Recruitment

SBI provides several ambitious employment opportunities for young graduates as well as
experienced professionals for accelerated career growth. SBI is prominently known for being one
of the largest employers of probationary officers and special officers in India. According to the
Google search trends, SBI jobs is one of the most searched keywords in 2016 as compared to
other banks.

SBI ensures an amicable, collaborative, composed, dynamic, motivating, exciting, and a fast-

9
paced work environment for both professional and personal development. Learning is a constant
process for all the employees associated with SBI.

Positions

SBI offers excellent career opportunities and welcomes applications every year for different
positions all over India. SBI believes in providing superior performance to all its customers and
therefore takes the continuous initiative in hiring best and dynamic individuals aspiring to excel.
To employ the most prominent individuals, SBI conducts exams and interviews for different
roles. Once hired, SBI ensures the development and growth of all its employees by providing
personal guidance and motivation.

Following are the different career positions for which SBI Recruitment drive is conducted on a
yearly/necessity basis primarily in the months of April and September. Interested Candidates
who aspire to pursue a career with SBI are advised to visit SBI Current Openings. For a detailed
information about the ongoing recruitments and notifications issued by SBI

10
CHAPTER –2
COMAPNY
PROFILE
11
 COMAPNY PROFILE

ICICI Bank Limited provides various banking products and financial services in India and internationally.
It operates through Retail Banking, Wholesale Banking, Treasury, Other Banking, Life insurance,
General insurance, and Others segments. The company offers savings, salary, pension, current, and other
accounts; and fixed, recurring, and security deposits. It also provides home, car, two wheeler, personal,
gold, and commercial business loans, as well as loans against securities and other loans; business loans,
such as working capital finance, term loans, collateral free loans, loans without financials, finance for
importers and exporters, and secured loans for credit card swipes, as well as loans for new entities, and
schools and colleges; and credit, debit, prepaid, travel, and corporate cards. In addition, the company
offers insurance products; pockets wallet; fixed income products; investment products, such as mutual
funds, gold monetization schemes, and initial public offerings, as well as other online investment
services; and farmer finance, tractor loans, and micro banking services, as well as other services to agri
traders and processors, and agri corporates. Further, it provides portfolio management, trade, foreign
exchange, locker, private and NRI banking, and cash management services; family wealth and demat
accounts; commercial and investment banking, capital market, custodial, project and technology finance,
and institutional banking services, as well as Internet, mobile, and phone banking services. Additionally,
the company offers securities investment, broking, trading, and underwriting services; and merchant
banking, trusteeship, housing finance, and pension fund management services. As of March 31, 2021, it
had a network of 5,266 branches, 14,136 ATMs, 1,786 insta-banking kiosks, and 2,713 cash acceptance
machines. ICICI Bank Limited was founded in 1955 and is headquartered in Mumbai, India.

12
ORGANIZATION STRUCTURE

We believe that the structure of an organization needs to be dynamic, constantly evolving and
responsive to changes both in the external and internal environments. Our organizational
structure is designed to support our business goals, and is flexible while at the same time
ensuring effective control and supervision and consistency in standards across business groups.
The organization structure is divided into five principal groups – Retail Banking, Wholesale
Banking, Project Finance & Special Assets Management, International Business and Corporate

13
Centre. The Retail Banking Group comprises ICICI Bank’s retail assets business including
various retail credit products, retail liabilities (including our own deposit accounts as well as
distribution of third part liability products) and rural micro-banking. The Wholesale Banking
Group comprises ICICI Bank’s corporate banking business including credit products and
banking services, with separate dedicated groups for large corporates, Government and public
sector entities and emerging corporates. Treasury, structured finance and credit portfolio
management also form part of this group.
• Retail Banking
• Wholesale Banking
• Project Finance & Special Assets Management
• International Business
• Corporate Centre

Retail Banking
The retail business is the key driver of ICICI Bank’s growth strategy, with the objective of
diversifying the asset portfolio and building a low-cost stable resource base. With a complete
product suite across both asset and liability products as well as a wide range of banking services,
ICICI Bank is today a retail financial supermarket with the ability to cross-sell the entire range of
credit and investment products and other banking services to our customers. The key dimensions
of our retail strategy are products, channels and processes, underpinned by a strong customer
focus. Changing demographics and the trend towards upward migration in income levels coupled
with existing low retail credit penetration levels have created a major growth opportunity in retail
finance. ICICI Bank’s retail assets business is capitalizing on this opportunity with a competitive
positioning and strategy comprising innovative products, wide distribution, strong credit controls
and high customer service standards and rapidly growing volumes in each segment to achieve
economies of scale. ICICI Bank’s retail portfolio (including the portfolio of ICICI Home Finance
Company Limited, its wholly-owned subsidiary) at March 31, 2002 was over Rs. 76.00 billion,
as compared to the combined retail portfolio of ICICI and ICICI Bank of about Rs. 29.00 billion
at March 31, 2001. Our retail asset products include mortgages, automobile and two-wheeler
loans, commercial vehicles and construction equipment financing, consumer durable loans,
personal loans and credit cards.

14
Corporate Banking
ICICI Bank’s corporate banking strategy is based on providing customized financial solutions to
clients, tailored to meet their specific requirements. The corporate banking strategy focuses on
careful management of credit risk and adequate return on risk capital through risk-based pricing
and proactive portfolio management, rapid growth in fee-based services and extensive use of
technology to deliver high levels of customer satisfaction in a cost effective manner. The focus
of trading operations was active, broad-based market-making in key markets including corporate
bonds, Government securities and interest-rate swap markets. Substantial reduction in interest
rates provided an opportunity to capture gains in the fixed-income market by active churning of
the trading portfolio.

Project Finance and Special Assets

Our project finance activities include financing new projects as well as capacity additions in the
manufacturing sector and structured finance to the infrastructure and oil, gas and petrochemicals
sectors. Over the years, we have developed considerable expertise in financing complex project
finance transactions and effectively allocating the associated risks. Our presence has been
viewed by most sponsors as critical to the success of their projects, on account of our proficiency
in developing enforceable contract models, syndicating requisite funds and working out complex
issues related to Government regulations

Infrastructure Sector
The infrastructure sector has not witnessed the anticipated growth, mainly due to policy-level
issues and delay in closure of various projects. While there were few opportunities in the power
sector, the telecom and road sectors witnessed considerable activity. Guarantees to Department
of Telecommunications on behalf of various telecom companies for basic, cellular and national
and international long-distance licenses presented a significant non-fund based business
opportunity. We have also capitalized on opportunities in the road sector, in both annuity and
toll-based projects, including lead arranger mandates for four road projects of National Highway
Authority of India (NHAI).

15
Manufacturing sector
Our focus in this sector is on projects sponsored by entities that have proven ability to commit
the required financial resources and implement projects successfully within planned time-frames.
We are also 59 Business Overview implementing tighter security measures, such as security
interests in project contracts and escrow accounts to capture cash flows. We also believe that
there is significant scope for consolidation in several segments in the manufacturing sector,
which presents opportunities for structuring and syndicating acquisition financing

Special Assets Management

Liberalization and integration with the global economy have posed major competitive
challenges for Indian industry. Cyclical downturns in commodity demand and prices have
adversely affected the performance of several sectors. This has impacted asset quality in the
financial system. ICICI Bank’s efforts at asset resolution are driven by the Special Assets
Management Group (SAMG), set up to manage large non-performing loans and large accounts
under watch that require close monitoring. In case of exposures to essentially viable companies.
SAMG’s approach includes operational and financial restructuring, completion of projects under
implementation, sale of unproductive assets and catalyzing consolidation. In respect of exposures
to unviable and essentially uneconomical projects, we adopt an aggressive approach aimed at
out-of-court settlements, enforcing collateral and driving consolidation.

ICICI Group Companies

 
ICICI Group
http://www.icicigroupcompanies.com
 
ICICI Prudential Life Insurance Company
http://www.iciciprulife.com/public/default.htm
 
ICICI Securities
http://www.icicisecurities.com
 

16
ICICI Lombard General Insurance Company
http://www.icicilombard.com
 
ICICI Prudential AMC & Trust
http://www.icicipruamc.com 
ICICI Venture
http://www.iciciventure.com
 
ICICI Direct
http://www.icicidirect.com
 
ICICI Foundation
http://www.icicifoundation.org
 
ICICI Home Finance Company Limited
http://www.icicihfc.com/
 
Board of Directors

Mr. Girish Chandra Chaturvedi

Non-Executive (part-time) Chairman
..............................................

Mr. Hari L. Mundra

Independent Director
..............................................

Mr. S. Madhavan Mr. Sandeep Bakhshi,

Independent Director Managing Director & CEO
.............................................. ..............................................

Ms. Neelam Dhawan Mr. Anup Bagchi,

Independent Director Executive Director
.............................................. ..............................................

Mr. Radhakrishnan Nair Mr. Sandeep Batra,

Independent Director Executive Director
.............................................. ..............................................

Ms. Rama Bijapurkar Ms. Vishakha Mulye,

Independent Director Executive Director
.............................................. ..............................................

Mr. B. Sriram
Independent Director

17
..............................................

Mr. Uday Chitale

Independent Director
 
Board Committees

Executive Director's Profiles

 
 
 

  Sandeep Bakhshi Anup Bagchi Sandeep Batra Vishakha Mulye

  Managing Director & Executive Director Executive Director Executive
CEO Director

18
 

Mission - “We will leverage our people, technology, speed and financial capital to:

Vision - “To be leading provider of financial services in India and a major global bank”.

Tagline -“Khayal Aapka.

19
20
21
CHAPTER – 3
OBJECTIVE OF
STUDY

22
 OBJECTIVE OF STUDY

 An overview of ICICI banks in area of loan and banking in India.

 To study the benefits of product provided by ICICI banks.

 To make comparison of financial product of ICICI Bank and SBI Bank.

 To make comparison of financial performance of ICICI Bank and SBI Bank.

23
 CHAPTER-4
PRODUCT AND
SERVICES OF ICICI
BANK
24
 PRODUCT AND SERVICES OF ICICI BANK

ICICI Bank is India’s largest private sector bank with total consolidated assets of Rs.11242.81
billion as on March 31, 2018. ICICI Bank was established in 1955 at the initiative of the World
Bank with the objective of creating a developed financial institution for providing medium-term
and long-term project financing to Indian businesses. ICICI Bank in year 1999 became the first
Indian company and the first bank from non-Japan Asia to be listed on the New York Stock
Exchange. In October 2001, ICICI Bank merged with ICICI Personal Financial Services Limited
and ICICI Capital Services Limited.

25
Current Account:

Sometimes also referred to as a Checking Account, it is primarily intended for individuals with
frequent financial transactions, like traders, entrepreneurs, businessmen, companies, firms, trusts
and such. Historically, paper checks were the most common form of making payments, hence the
term ‘Checking Account’. They usually offer a limitless number of daily transactions, but do not
provide any earnings through interest, due to the deposit and withdrawal fluidity they offer. In
turn, this also means that they usually require a high minimum balance to be maintained, to avail
the benefits of the account. Most MSME owners, businessmen and other entrepreneurs would
concur that ICICI Bank is the best bank for a Current Account, offering a wide range of services,
including the ease of opening an account online, in a matter of a few clicks, from the comfort of
your home. Gone are the days of standing in queues, filling up multiple forms and dealing with
the delays in clearance of transactions, thereby causing loss in the form of cost of opportunities.
The superior and seamless experience provided by ICICI Bank to its Current Account users
makes it an ideal partner, in their financial journey.

Savings Account:

As the name suggests, a Savings Account is for savings and accruing money. This is ideal for
salaried people who wish to build their wealth for their short/mid/long term future goals. The
minimum balance to be maintained is usually lower in these accounts. A typical Savings
Account also offers an interest rate because the cash in your account is leveraged by banks to
finance their investments and engage in lending activities. They subsequently share a portion of
the gains achieved with you, in the form of interest on capital, thereby increasing your
accumulated wealth over time. ICICI Bank offers a vast variety of Savings Account related
solutions, with a gamut of benefits and add-on features. Opening an online Savings Account can
be done instantly, using your Aadhar Card.

Criteria Current Account Savings Account

Purpose Spending and Frequent Transactions. Savings and Wealth Building.

Entrepreneurs, Businessmen, Companies, Firms Salaried People With

Suitability
and such. Regular/Monthly Income.

Interest Rate Nil 3.5% - 4%, per annum, subject to

26
 change.

Transaction
Multiple. Limited.
Limit

Overdrawing Permitted. Not Permitted.

Home Loan:

ICICI Bank offers home loan at higher eligibility and lower EMIs at attractive interest rates to
meet customer’s requirements.

ICICI Home Loan Highlights

Interest Rate - 6.75% onwards

Loan Amount - Depends on the applicant’s credit profile

Loan Tenure - Up to 30 years

Processing Fees - Up to 2% of the loan amount + GST

27
Personal Loan
ICICI Bank provides personal loans up to Rs.20 lakh with attractive interest rates and tenure
up to 7 years.

Two-Wheeler Loan
ICICI Bank offers up to 100% loan of on-road price, special finance scheme on premium bikes
and low down-payment schemes to suit the customer’s financial requirement. 

28
Car Loan
ICICI Bank offers car loans up to 100% of on-road price of the car. ICICI Bank has link-up with
all major automobile manufacturers to provide the best deals for its customers. 
One of the green products of ICICI bank is Vehicle finance, as per which 50% waiver on
processing fee is provided on car models which uses alternate mode of energy such as models
fitted with CNG fuel option. The models identified for the purpose are, Maruti’s LPG version of
Maruti 800, Hyundai’s Santro Eco, Honda Civic Hybrid, Reva electric cars, Tata Indica CNG
and Mahindra Logan CNG versions.

Education Loan
ICICI Bank provides education loan up to Rs. 50 lakh and Rs.1 crore for educational
requirements in India and overseas respectively. 

Features and Benefits of ICICI Bank Education Loan

ICICI Bank being one of the premier banks of India has come up with attractive schemes and
benefits that ensures the student is not burdened with troublesome details or fine prints. The
salient features of ICICI Bank Education Loan are:

1. Collateral Free Loan.

2. Flexible repayment options.
3. Tax benefit under section 80 E of Income Tax Act of India, 1961.
4. Zero processing fees.
5. Quick and hassle free process.
6. Preferential forex rates for international disbursements.

ICICI Bank Education Loan

29
ICICI Bank charges the students the same base interest rate of 11.5 % whether they plan to study
in India or go overseas. The details for Domestic and International students are shared below:

Domestic Students

The students who plan on pursuing higher education in India are:

International Students

The various details for students who plan on studying abroad are:

30
Gold Loan
The bank provides gold loan for any value from Rs. 10,000 to Rs. 15 lakh with simple and hassle
free documentation process. 

31
Commercial Business Loan
ICICI Bank provides different types of business loans to its customers for Commercial Vehicle,
Construction Equipment loans etc

32
 . 

Pradhan Mantri Mudra Yojana

ICICI Bank provides collateral free loan up to Rs.10 lakh to micro and small manufacturing
and service units. 

Fixed Deposit
Get attractive interest rates and loan against fixed deposit with ICICI Bank. Customers can avail
ICICI Bank Fixed Deposit with a minimum deposit amount of Rs.1000. 

33
Recurring Deposit
ICICI Bank offers recurring deposit with tenure ranging from 6 months to 10 years. Customers
can get attractive rate of returns and loan against recurring deposit.

Credit Card
ICICI Bank offers a variety of credit cards with host of features and benefits that cater to the
needs of different types of customers. Customers can use it for shopping, entertainment, dining
etc. and earn rewards & cashback. 

34
Debit Card
ICICI Bank lets its customers choose from a range of debit cards according to their daily
withdrawal needs. These debit cards also offer benefits in diverse segments like entertainment,
travel, e-commerce, healthcare and more. 
It offers a range of debit cards with several special privileges that perfectly complement your
distinct lifestyle and help you shop cashless. Every month, you can avail huge benefits through
reward points, special offers and deals on entertainment, online shopping, dining, bill payments,
travel, etc. ICICI Debit card offers you 5 free transactions from ICICI Bank ATM and 3 free
transactions from other bank ATMs
Balance Enquiry

ICICI Bank account holders can check their account balance by using missed call facility, SMS
Banking, toll free number, ATM, passbook or by visiting the bank branch. 

35
Mobile Banking

ICICI Bank mobile banking help customers access their bank account anytime, anywhere.
Customers can check their account balance, make fund transfer and much more
. 
Net Banking
Using ICICI Bank internet banking facility, account holders can transfer funds, open a fixed
deposit, buy general insurance, pay utility bills and much more. 

36
 Make an online transfer of funds
 Open savings and current accounts
 Keep a check on your account statement
 Apply for a Recurring Deposit account
 Pay your utility bills
 View past account statements
 Recharge or pay bills for mobile connections
 Apply for a Fixed Deposit
 Transfer funds to another bank accounts

37
Customer Care
ICICI Bank account holders can call ICICI Bank toll free customer care number to get
information related to various products and get their queries resolved.

38
CHAPTER -5
ICICI BANK
MARKETING

39
 ICICI BANK MARKETING

ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in
terms of market capitalization is changing the face of banking & financial services in India. With
70,000+ employees ICICI is competing with some of the biggest names in the Indian market in
banking & financial services industry namely State bank India, HDFC, Punjab national bank and
many others.

Its innovative product portfolio is enabling the company in shaping the traditional banking and
making it technically and digitally advanced from the peer groups

40
Segmentation, targeting, positioning in the Marketing strategy of ICICI Bank

Segmentation
 Occupation – Different products for different occupational segment identified.
 Income – Minimum balance serves as an income segment barrier.
 Geographical – Concentrated on Tier 1 & Tier 2 Cities trying to extend reach.
 Age – Different products like student account.

Targeting

ICICI has a separate marketing strategy for different segments. It tailors its marketing campaigns
to meet the needs of target prospects. It has long used technology to track and create
differentiated product offering for different customer segments

Positioning

ICICI’s core proposition is reflected in the line ‘Hum hain na’, which spells trust, credibility and
reinforces its position as a total financial solution provider (brought about through its cross
selling effort). ICICI has followed modernization by making technology as the backbone of all
its operations. ICICI is one bank which uses and applies international practices to the local
context. For identifying the need of the customers, it has a ‘Product development department’,
which continuously studies the market and analyses the competitive landscape.

Despite heavy competition in BFSI industry ICICI has managed to have product differentiation.
For e.g. they have variants in various basic products like savings bank account to suit different
customer base and different customer needs. Also, ICICI is an avid practitioner of product
augmentation i.e. redefinition of the banking products with extra benefits and features added to
the products. Pricing is one area every bank has to be careful about. Some of the ICICI’s pricing
strategies are

 Philosophy of profit through volume

 Effort to drive out competition
 Price leader in retail banking product
 Aggressive pricing facilitated through low cost of fund acquisition

41
Competitive advantage in the Marketing strategy of ICICI Bank –

Employees age group plays an important role in the growth of a company, ICICI has 70000+
aggressive employees who work together for achieving high-end customer serviceability
requirement.

With over 52 million customers and around 50% of its transactions are mobile & internet based,
ICICI is driving the digital innovation in the banking industry.

The digitally inclined bank has helped the customers when it comes to convenience & ease of
doing banking.

Distribution strategy in the Marketing strategy of ICICI Bank –

ICICI Bank has 4100 branches in total which are delivering banking and financial services end to
end to the customers.

Subsidiaries handling different financial verticals help the customers in getting one stop solution
to all their banking & financial needs. Aggressive promotion of its digital platform through a
mobile app (imobile) and the internet has helped the company in decreasing the cost transactions
and at the same time, it helped the bank in making it convenient for customers.

Brand equity in the Marketing strategy of ICICI Bank –

ICICI has worked aggressively in creating a positive brand image in the market.  ICICI has
bagged various awards at different forums through its innovative services which had given it first
mover advantage. Whether it comes to risk management initiatives, social media & mobile
banking, or best technology Bank of India, ICICI has won awards in every field of tech-banking.

42
Competitive analysis in the Marketing strategy of ICICI Bank –

Banking & financial institution are facing stiff competition from fin-tech firms & NBFC’s. The
new age financial start-ups are implementing hi-tech strategies to capitalise the changing needs
of the consumers.

White-ATMs, M-Wallet, IMPS, Bitcoins are some of the innovative steps that are
changing economic scenario of the nation. ICICI is revolutionising the banking industry and
aggressively leading the new age hi-tech strategies in some or other way.

Market analysis in the Marketing strategy of ICICI Bank –

Banking & financial market in India is overcrowded with various companies eating each other
share which is affecting the survival of the Indian financial companies. New age start-ups & fin-
tech are giving head-on competition to some of the well-established NBFC’s & Banks. The only
way to survive is to grow by further penetrating the market or use innovative strategies to
increase the share of wallet.

Customer analysis in the Marketing strategy of ICICI Bank –

Customers of ICICI Bank are majorly working professionals who have an inclination towards
technology and seek better & fast banking services. The majority of ICICI Bank’s customers are
of middle & upper middle socio-economic status.

Marketing mix of ICICI bank

Product in the marketing mix of ICICI bank

ICICI Bank provides a variety of banking products for all its customers. The major product of
ICICI bank is its excellent customer service. The bank is known for its 12 hours operation and
for its out of the box customer service initiatives. It has equal focus on retail customers as well as
customers belonging to the corporate world. Their banking products include:

43
  Consumer banking – It includes a number of deposits like Saving account, Recurring
account, Fixed deposit account, special accounts for senior citizens and also teenagers.
 Cards – These cards include Credit card, Travel card and Debit card.
 Investment banking – Various options are provided to the customers like Tax Saving
Bonds, Mutual Funds, Foreign Exchange Services and Pure Gold Investments.
 Loans – This include Personal Loans, Medical Equipment loans, Farm Equipment Loans,
Vehicle Loans and Loans against Securities.
 Finance – Channel finance is one of the strong products which ICICI bank has in its
kitty. Plus there are numerous forms of Finance provided by the bank.
 Insurance – ICICI bank is known for its large portfolio of Insurance options.
 Mortgage loans – Most banks make an amazing amount of revenue from offering Loans.
ICICI has many fail safes in place to ensure that it gives loans to the better customers
only.

Price in the Marketing mix of ICICI bank                                                               

ICICI Bank offers an assortment of financial services to its esteemed customers. It has a very
clear-cut pricing policy. It deals in a competitive market and so it has a policy that involves
improvisation at each level. The bank’s value added strategies are made keeping in mind and
analyzing the customer’s mindset and economic changes happening in the market. However,
when you compare it with PSU’s or even second tier banks like Kotak mahindra, then ICICI can
clearly be seen as a Premium priced bank.

44
ICICI Bank is targeting a great part of the market share because its policy comprises of revenue
through volume. It has also started an aggressive pricing policy that involves acquisition through
low-cost funds. The bank’s main aim is to eliminate competition in the banking field.The bank
offers loans and schemes to attract its customer. The rates are evaluated at regular periods and
changed to suit the needs and demands of both the bank and the customer.

Place in the marketing mix of ICICI bank

ICICI Bank’s operation has spread all over the globe and it has subsidiaries and branches in 19
countries like Russia, United Kingdom, Canada, Singapore, US, Hong Kong and Qatar.

In India, ICICI Bank has a huge set-up of 11,162 ATM’s and 3,800 branches. Suitable places to
set up ATM and Branches are shortlisted and then finalized so that services can be provided to
maximum number of people. While setting up such places the safety and security of both the
bank personnel’s and the users is kept in mind.

This places act as a distribution channel for the banking facilities where services are provided
anytime 24*7.The concept of Internet banking and using of technology for any kind of services
is encouraged. All its branches are equipped with modern facilities. The bank has opened various
information centers where all the related queries can be answered.ICICI Bank has started the
concept of DSA &DST. The direct selling agents and team of ICICI contacts the customer at his
place rather than asking him to come to the bank. This has helped them in garnering more
customers.

Promotions in the Marketing mix of ICICI bank

The promotion strategy of ICICI Bank comprises of direct and indirect communication to the
customers. Besides emphasizing on the modernization of its banking facilities stress is also laid
on the benefits one gets on using the banks services. The benefit of each product is highlighted
so that the clients become impressed and they are forced to grasp the services of this bank.

45
Under the promotional strategy, ads have been placed in the print media and famous
personalities have been roped in for visual media. It has been a huge boost for ICICI Bank to hire
Amitabh Bacchan, the famous actor, in the advertisements. All the ads related to the bank
denote‘trust’ and this has helped them immensely as trust is a rare commodity in today’s world.

Promotions are also done through films like Baghban. Technology has been use to its maximum
potential in tracking the customer’s wishes and demands. ICICI and Amway have formed an
alliance for a credit card that can be used at international level.The bank has also patched with
Indian Railways and many services are provided for the benefit of the customer.

ICICI Bank’s tag line is very appropriate ‘Hum Hain Na’ because it promotes credibility, trust
and financial solutions to every customer.

Process in the Marketing mix of ICICI bank

It has been successful in its endeavour to project a sophisticated image with modern concept.The
process is crucial to the bank marketing strategy. It givesvalue to the buyer and an element of
uniqueness to the product. It isvery significant because it provides competitive advantage to the
bank. The importance of process in bank marketing strategy is based on 'value chain concept'
given by Michael Porter. The concept basically stresses close attention to all the organizational
activities which go into marketing the final product to the customer. In the banking context,
atypical value chain would encompass all activities right from the product conceptive stage down
to its marketing at branch level. All these ultimately leading to the customer's satisfaction with
the product he has purchased. The value chain concept emphasizes that all these organizational
activities have to be closely monitored and reviewed as an ongoing basis and all those activities
which do not add value to the product used to be reviewed and modified. It is also useful in
focusing attention on those organizational activities or processes which give uniqueness to the
product. And the element of uniqueness in the product is a basic condition acquiring competitive
advantage

46
Process in the Marketing mix of ICICI bank

The Indian banking industry is not an exception to the modem forces of changes and
cornpetition. Many new ideas and strategies have been introduced since the introduction of the
new economic policy. Like any other service industry, banking is a labour intensive industry
.The human factor plays a pivotal role in the running of the business. With the presence of strong
human content in banking: business no idea would even get implemented unless it is taken up
wholeheartedly. People are crucial to the success of any business. It is far more so in a service
oriented industry like banking. The point being, stressed here is not simply the need of human
approach towards people in banks. It is also not only about making available necessary
knowledge and skill for servicing the customer better, but the central point stressed here is that
there is a need to market banking products to own grassroots level people before marketing these
products effectively to customers. Each employee in a bank irrespective eof his position in the

47
bank hierarchy is both a recipient and provider of service. Unless each employee extends support
to his colleagues and also receives support from them, workflow will get obstructed and the
victim will be the customer. In other words to satisfy a customer, people who participate this
must be right and apt ones.

Physical Evidence in the Marketing mix of ICICI bank

Physical evidence Physical evidence is the strategic tool for the bank marketer. Banking
products are intangible. Tangibilising the intangible commodity is a major challenge to the bank
marketer. One among the important methods is the upkeep of branch premises and interior decor.
This is relevant not only from the point of view of physical evidence but also for tangibilization
strategy. Another strategy is imaginative designing of bank stationery used by customers.
Product packaging could be another tangibilization strategy and marketers called it as separate 'P'
of marketing strategy. Packaging in banking products could take many ways for instance an
attractively designed product brochure or a catchy brand name which a customer can easily
understand or pictorial design which can represent a particular product .In the case of these seven
elements, they are not of much use in isolation. But an appropriate blend is the right way for
marketing effort. It is a fact that no two classes of customers are alike'. Their expectations and
intentions are entirely different when a customer is approaching the bank. A middle-income man
on the verge of retirement needs regular sources of income to supplement his income. So his
expectation is monthly income deposit scheme. The investor cannot be wooed with anything less
than the best market rate for his funds, for him reinvestment scheme earning interest has to be
designed and delivered. This is equally true for loaning and subsidiary services as well. Since it
would not be flexible to expand business to cover all segments under a branch, some segments
should be singled out for special coverage. These segments and their potential value will
constantly undergo changes and the banker must be on guard to ensure that nonviable
worthwhile business slips through his hands due to his indifference, cashier etc. which is really a
time consuming procedure. Under the teller system a cashier is designated as teller who makes
payment of cheques to specified amount immediately on presentation of a cheque by the
payee .Another service provided by modem bank is safe deposit vaults .Most of the banks
provide the facility of safe deposit vaults to the public at their branches.

48
Use of technology for marketing in ICICI Bank

ICICI Bank has been at the forefront when it comes to technology adoption in banking sector in
India. Business intelligence has been a long journey for the company with 12 million terabytes of
data currently. And the reason why ICICI Bank is spending so much on technology is primarily
because of two reasons customer expectations and behavior is changing rapidly in India and
second, the diversified customer base in India. There are so many business units like
banking, mutual funds and insurance within the ICICI group and it is very important for the
group to seamlessly integrate these units. This is because there is an overlap of the customer base
among these business units.

ICICI Bank recently announced a slew of new technology initiatives to make banking
simpler and effective. The Bank has rolled our 25 Electronic Branches across 18 locations
as well as launched new banking solutions for customers.

We have always leveraged technology to make banking convenient and enhance the customer
experience. Our continuing adoption of innovative technology reinforces our commitment
towards improving and developing our relationship with our customers, said Chandra
Kochhar, Managing Director and CEO of ICICI Bank. Kochhar said more than one third of the
bank‘s transactions take place through internet, making it the second most used medium. With
the increase in internet usage, it may go up to occupy the number one position. Beside e-
branches, the bank has launched tab banking, which offers immediate response and
resolution to a customer‘s queries as he can operate the account from anywhere. The bank rolled
out Tab Banking in nine locations. ICICI Bank introduced E-Locker, which is available on the
ICICI Bank internet banking platform. The e-locker can be used to safety store electronically
scanned copies of important documents like legal agreements, policy documents, degree
certificates and bank statements in various formats.

49
ERP SYSTEMS INTEGRATION
Pinnacle Software Solutions has the expertise and experience to assist you with your
enterprise systems integration. From developing your strategy, through implementation
and support, we bring the right combination of resources, management skill sets, and
We will help you successfully integrate your Enterprise Resource Planning (ERP) Systems
into your overall business and technology infrastructure. Whether you are planning an
upgrade of an existing ERP system, or a complete replacement of a legacy application
and platform, we can help you to improve our financial, human resources, electronic mail,
and other business systems. We work with the leading ERP systems, including the latest
version of the oracle and people soft applications:
General Ledger
Project Costing Accounts Payable
Human Resources
Payroll Purchasing
Benefits Assets Management

50
CHAPTER – 6
LITERATURE
REVIEW

51
 LITERATURE REVIEW

Ali Ataullah (2004) Concluded that there is still room for improvement in the efficiency of banks
in both the countries. A step forward for the liberalization programmer , therefore, is not only to
deregulate interest rates and enhance the level of competition but also to strengthen the
instutional structure to support good practices in the banking industry .

Gupta Sumeet&VermaRenu (2008) concluded that management of non-performing assets and

risk emanating from adverse event is the key to higher profitability of the Indian banking.
Transparency and good governance would work as principal guiding force in present scenario.

GhoshSaibal (2009) concluded that with international standards, Indian banks would need to
improve their technological orientation and expand the possibilities for augmenting their
financial activities in order to improve their profit efficiency in the near future.

Dr. Ibrahim Syed M (2011) concluded that this is diagnostic and exploratory in nature and makes
use secondary data. The study finds and concludes that the scheduled commercial banks in India
have significantly improved their operational performance.

Dr. Pardhan Kumar Tanmaya (2012) Concluded that-The study is based on primary data. The
data has been analyzed by Percentage method. The tool used to collect data from the bank
officials was a structured questionnaire. Responses obtained from the 50 Bank managers / senior
officers.

Dr. Dhanabhakyam M &Kavitha M. (2012) studied that banks have to re-orient their strategies in
the light of their own strength and the kind of market in which their likely to operate on. In the
perspective of this domestic and international development, the banking sector has to chart
perfect for development.

Gupta Shipra (2012) concluded that- Public and Private sector banks both are giving good
service in India .Financial condition of any bank is measured by the help of financial ratio. A

52
leverage ratio cannot do the job alone it needs to be complemented by other prudential tools or
measures to ensure a comprehensive picture of the buildup of leverage in individual banks or
banking groups as well as in the financial system.

Sharma Esha (2012) concluded that- The liberalized policy of the govt. of India permitted entry
to the ICICI in the banking; the industry has witnessed a generation of private players. That’s
why the present paper special emphasis has been laid down on the financial analysis of the bank
by using different research ant statistical tools.

GejalakshamiSandanam& et.al (2012) , Cocluded that the public sector banks performed
remarkably well during the period than that of the private sector banks the overall regression
analysis show that the financial performance of the banking industries strongly .

GoelCheenu&RekhiBhutaniChitwan (2013) concluded that the analysis supports that new banks
are more efficient than old ones. The public sector banks are as not profitable as other sectors
are. It means that efficiency and profitability are inter related

. Davda V. Nishit (2012) Concluded that a review of fundamental analysis research in accounting
the paper has outlined the development of different accounting valuation model and reviewed
related emperical work .

Dr. KoundalVirender (2012) concluded that although various Reforms have produced favorable
effects on commercial banks in India and because of this transformation is taking place almost in
all categories of the banks.

Sai Naga Radha V & et.al. (2013) concluded that net profit margin, operating profit margin,
return on capital employed, return on equity and debt equity ratio there is no significant
difference in these ratios before after merger. Significant difference with respect to gross profit
margin.

Mishra Kumar Aswini& et.al. (2013) Concluded that DEA provide significant insights on
efficiency of different banks and places private sector ones at an advantage situation and there by
hints out the possibility of further improvisation of most of the public sector banks.

53
Kamraj K. &Somu A. (2013) Conclude that Indian overseas bank is one of the oldest
nationalized commercial banks in India. Banking industry is an indicator of for many
development activities in the nation. Indian overseas bank has higher potential to provide better
and quality services to the billions of people in India.

Samir &KamraDeepa (2013) Concluded that this analysis the position of NPAs in selected banks
SBI, PNB & Central bank of India. It also highlights the policies pursued by the banks to tackle
the NPAs and suggest a multi-pronged strategy for speedy recovery of NPAs in banking sector.

SelvamPaneer& et.al. (2013) Concluded that-The Present study was aimed to analyze the
financial assistance of nationalized bank in India .To identify the relative performance of the
operational variables the linear and compound growth rates have been calculated . The
performance of nationalized banks followed by private sector banks is found to be higher when
compared to SBI and its associates and Foreign Banks.

Dr. Gupta R. & Dr. Shikarwar N.S. (2013) Concluded that the banking industry occupies a
unique place in a nation’s economy. A well-developed banking system is a necessary
precondition of economic development in a modern economy .the main parameters of growth in
banks are net profit growth , net assets growth , EPS growth and Reserve and surplus growth and
the results reveal that in terms of the parameters defined key words : net assets ,EPS , reserves
,surplus growth .

Desrani R Hiralal (2013) Concluded that scheduled bank has wide scope in India. It is providing
loans to various industries, business mans, small scale sector industries. It is very helpful to all
people who want loan.

BansalRohit (2014) Concluded that Federal has best price earnings ratio among other banks.
The total assets turnover ratio of federal bank shows that it keeps significantly highly assets to
meet the debt. Overall Federal bank is the most financially stable company in comparison to
others.

Dr. Tamilarasu A. (2014) concluded that mere opening of no-frill bank account is not the
purpose or the end of financial inclusion while formal financial institution must gain the trust and

54
goodwill of the poor through developing strong linkages with community based financial
ventures and coopratives.

Dr. ShuklaSmita&MalusareRakesh Studied that this evaluates the changes in the capital
structure and solvency position of banks by using various risk indicators for highlighting risk
profile of Indian Bank entities . This evaluates risk profile of ten public and private sector banks.

YeboahSebe Gilbert &Mensah Charles (2014) concluded that ADB’s focus on agriculture
financing is diminishing since a sector analysis of loans and advance indicates that agriculture
sector lost its first position to service sector. The Bank’s liquidity showed a downward and
slipped trend.

Ms. Gupta Shikha (2014) Concluded that it focused on operational control, profitability and
solvency etc. It aimed to analyze and compare the financial performance of ICICI banks and
offer suggestion for improvement of efficiency in the bank.

Gaur Arti&Arora Nancy (2014) Concluded that it study about the causes and consequences of
the various component of the financial statement in relation to the profitability of the bank. We
analyzed the financial stability and overall performance of SBI and study profitability of SBI.

V. Naseer Abdul (2014) Studied that – Study compares the financial performance and employee
efficiency of Indian banks during 2007-2013. Both the financial performance and employee
efficiency of foreign banks working in India are better than domestic banks and private sector
banks performance are better than the public sector banks. It is noted that the public sector bank
performance are more stable when compared to the private sector banks.

Sharma Pooja&Hemlata (2015) Concluded that - The banking mirrors the larger economy its
linkages to all sector make it proxy for what is happening in the economy as a whole. Banking
plays a silent yet crucial role in our day to day economy. The data is taken from financial reports
of both the banks for last five years ranging from 2013-14 to 2015-16. The results depicts that
ICICI Bank is performing better than SBI Bank as it is Able to generate more loans from its
deposits to the customers.

Soni Kumar Anil &KapreAbhay, Regional rural bank play a vital role in the agriculture and rural
development of India. The Study Is diagnostic and exploratory in nature and makes use of

55
secondary data. The study finds and concludes that performance of RRBs has significantly
improved.

VarathanSathiya& el.at. Concluded that- In canara bank the credit appraisal is done by the study
involves the evaluation in management, technical feasibility, financial viability, Risk analysis
and credit rating. This shows canara bank has sound system for credit appraisal. The credit
appraisal Process carried out at canara bank has good parameters to appraise.

Dr. RaoMadhusudhana K. (2017) Concluded that – with respect to the banking activities the
performance of HDFC is better than the SBI and for the investor who are intended for long term
investment & risk takers HDFC is better but with respect to the growth in the market for the
company price SBI is better. SBI shares value market more than HDFC.

Patel S Vijay & et.al. Concluded that information has its own value but if someone wants to
have better judgment of the concern he has to analyze them. This provides guideline about
analysis of profitability ratio of krishakbharati bank.

Gul Shah & et.al. (2018) concluded that the study has it limitation in term of selection of banks.
The present research work serve as a guideline to public sector banks to look up the financial
performance and make superior allocation for improving efficiency for the coming time.

ThakarshibhaiChiragLoryia (2018) Concluded that it attempt to analyze profitability of selected

public and private sector banks in India. This study which looks into three key factors which
affect the profitability analysis of Indian banking sector using mean, standard deviation, and
ANOVA model.

Movalia P. Nilesh&et.al (2020) Concluded that Public sector banks is quite good compared to
private sector banks in the area of profitability debt equity , earning per share found that price
earning ration of private sector banks is high compare to public sector banks.

56
 CHAPTER -7
ICICI BANK SWOT
ANALYSIS

57
ICICI BANK SWOT ANALYSIS

58
Strengths in the SWOT analysis of ICICI Bank

 ICICI is the second largest bank in terms of total assets and market share
 Total assets of ICICI is Rs. 4062.34 Billion and recorded a maximum profit after tax of
Rs. 51.51 billion and located in 19 countries
 One of the major strength of ICICI bank according to financial analysts is its strong and
transparent balance sheet
 ICICI bank has first mover advantage in many of the banking and financial services.
ICICI bank is the first bank in India to introduce complete mobile banking solutions and 
jewelry card
 The bank has PAN India presence of around 2,567 branches and 8003 ATM’s
 ICICI bank is the first bank in India to attach life style benefits to banking services for
exclusive purchases and tie-ups with best brands in the industry such as Nakshatra, Asmi,
D’damas etc
 ICICI bank has the longest working hours and additional services offering at ATM’s
which attracts customers
 Marketing and advertising strategies of ICICI have good reach compared to other banks
in India

Weaknesses in the SWOT analysis of ICICI Bank

 Customer support of ICICI section is not performing well in terms of resolving

complaints
 There are lot of consumer complaints filed against ICICI
 The ICICI bank has the most stringent policies in terms of recovering the debts and loans,
and credit payments. They employ third party agency to handle recovery management
 There are also complaints of customer assault and abuse while recovering and the credit
payment reminders are sent even before the deadlines which annoys the customers
 The bank service charges are comparatively higher
 The employees of ICICI are bank in maximum stress because of the aggressive policies
of the management to win ahead in the race. This may result in less productivity in future
years

59
Opportunities in the SWOT analysis of ICICI Bank

 Banking sector is expected to grow at a rate of 17% in the next three years
 The concept of saving in banks and investing in financial products is increasing in rural
areas as more than 62% percentage of India’s population is still in rural areas.
 As per 2010 data in TOI, the total number b-schools in India are more than 1500. This
can ensure regular supply of trained human power in financial products and banking
services
 Within next four years ICICI bank is planning to open 1500 new branches
 Small and non performing banks can be acquired by ICICI because of its financial
strength
 ICICI bank is expected to have 20% credit growth in the coming years.
 ICICI bank has the minimum amount of non performing assets

Threats in the SWOT analysis of ICICI Bank

 RBI allowed foreign banks to invest up to 74% in Indian banking

 Government sector banks are in urge of modernizing the capacities to ensure the
customers switching to new age banks are minimized
 HDFC is the major competitor for ICICI, and other upcoming banks
like AXIS, HSBC impose a major threat
 In rural areas the micro financing groups hold a major share
 Though customer acquisition is high on one side, the unsatisfied customers are increasing
and make them to switch to other banks

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CHAPTER – 8
PORTERS FIVE
FORCES

61
 PORTERS FIVE FORCES ANALYSIS

ICICI Bank Limited Porter Five Forces Analysis

Porter Five Forces Analysis is a strategic management tool to analyze industry and understand
underlying levers of profitability in a given industry. ICICI Bank Limited managers can use
Porter Five Forces to understand how the five competitive forces influence profitability and
develop a strategy for enhancing ICICI Bank Limited competitive advantage and long term
profitability in Money Center Banks industry.

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Threats of New Entrants

New entrants in Money Center Banks brings innovation, new ways of doing things and put
pressure on ICICI Bank Limited through lower pricing strategy, reducing  costs, and providing
new value propositions to the customers. ICICI Bank Limited has to manage all these challenges
and build effective barriers to safeguard its competitive edge.

How ICICI Bank Limited can tackle the Threats of New Entrants

 By innovating new products and services. New products not only brings new customers
to the fold but also give old customer a reason to buy ICICI Bank Limited‘s products.
 By building economies of scale so that it can lower the fixed cost per unit. 
 Building capacities and spending money on research and development. New entrants are
less likely to enter a dynamic industry where the established players such as ICICI Bank
Limited keep defining the standards regularly. It significantly reduces the window of
extraordinary profits for the new firms thus discourage new players in the industry.

Bargaining Power of Suppliers

All most all the companies in the Money Center Banks industry buy their raw material from
numerous suppliers. Suppliers in dominant position can decrease the margins ICICI Bank
Limited can earn in the market. Powerful suppliers in financial sector use their negotiating power
to extract higher prices from the firms in Money Center Banks field. The overall impact of
higher supplier bargaining power is that it lowers the overall profitability of Money Center
Banks.

How ICICI Bank Limited can tackle Bargaining Power of the Suppliers

 By building efficient supply chain with multiple suppliers.

 By experimenting with product designs using different materials so that if the prices go
up of one raw material then company can shift to another.

63
  Developing dedicated suppliers whose business depends upon the firm. One of the
lessons ICICI Bank Limited can learn from Wal-Mart and Nike is how these companies
developed third party manufacturers whose business solely depends on them thus
creating a scenario where these third party manufacturers have significantly less
bargaining power compare to Wal-Mart and Nike.
Bargaining Power of Buyers

Buyers are often a demanding lot. They want to buy the best offerings available by paying the
minimum price as possible. This put pressure on ICICI Bank Limited profitability in the long
run. The smaller and more powerful the customer base is of ICICI Bank Limited the higher the
bargaining power of the customers and higher their ability to seek increasing discounts and
offers.

How ICICI Bank Limited can tackle the Bargaining Power of Buyers

 By building a large base of customers. This will be helpful in two ways. It will reduce the
bargaining power of the buyers plus it will provide an opportunity to the firm to
streamline its sales and production process.
 By rapidly innovating new products. Customers often seek discounts and offerings on
established products so if ICICI Bank Limited keep on coming up with new products then
it can limit the bargaining power of buyers.
 New products will also reduce the defection of existing customers of ICICI Bank Limited
to its competitors.

Threats of Substitute Products or Services

When a new product or service meets a similar customer needs in different ways, industry
profitability suffers. For example services like Dropbox and Google Drive are substitute to
storage hardware drives. The threat of a substitute product or service is high if it offers a value
proposition that is uniquely different from present offerings of the industry.

How ICICI Bank Limited can tackle the Treat of Substitute Products / Services

64
 By being service oriented rather than just product oriented.
 By understanding the core need of the customer rather than what the customer is buying.
 By increasing the switching cost for the customers.
Rivalry among the Existing Competitors

If the rivalry among the existing players in an industry is intense then it will drive down prices
and decrease the overall profitability of the industry. ICICI Bank Limited operates in a very
competitive Money Center Banks industry. This competition does take toll on the overall long
term profitability of the organization.

How ICICI Bank Limited can tackle Intense Rivalry among the Existing Competitors in
Money Center Banks industry

 By building a sustainable differentiation

 By building scale so that it can compete better
 Collaborating with competitors to increase the market size rather than just competing for
small market.
Implications of Porter Five Forces on ICICI Bank Limited

By analyzing all the five competitive forces ICICI Bank Limited strategists can gain a complete
picture of what impacts the profitability of the organization in Money Center Banks industry.
They can identify game changing trends early on and can swiftly respond to exploit the emerging
opportunity. By understanding the Porter Five Forces in great detail ICICI Bank Limited 's
managers can shape those forces in their favor.

65
 CHAPTER-9
RESEARCH
METHODOLOGY

66
 RESEARCH METHODOLOGY

Systematic and Objective Study to find out the result of any problem is known as research.

It is a way to systematically solve the research problem. It is a science of studying how research
is done systematically.
Research methodology not only deals with research methods but also considers the logicbehind
the methods we use in the context of our research study and explain why we are using a
particular method or technique and why we are not using the others so that research results are
capable of being evaluated either by the researcher himself or by the others.

TYPES OF RESEARCH

INTEND RESEARCH

This research intends to develop a basic discipline by resolving, illuminating and exemplifying a
theoretical issue. Therefore, its basic purpose is to enhance knowledge and understanding. The
results of such research become the source of knowledge for the practicing managers.

APPLIED RESEARCH

Applied research aims at finding solutions for immediate problems facing a society or an
industrial business organization. It is basically the application of available scientific methods in
social science research which helps to contradict, alter or modify any existing theories or theory
and helps to formulate a policy.

EXPLORATORY RESEARCH

Formulative or exploratory research helps us to investigate any problem with suitable hypothesis.

67
This research on social science is particularly important for further research on principles of
developing a hypothesis and its testing with statistical tools.

DESCRIPTIVE RESEARCH

Descriptive research deals with the description of the state of affairs as it exists at present. It
includes surveys and fact finding enquiries of different kinds. It is usually a fact finding approach
generalizing a cross sectional study of the present situations.

DIAGNOSTIC RESEARCH

It is a type of research of knowing the reason of the problem of not having alternative solutions
of the problems
.
DATA SOURCES
The research involved gathering Secondary data.

SECONDARY DATA
Secondary data regarding sales figures, promotional expenses and other related expenses was
collected from the company's own record to analyse the impact on sales due to the running
schemes and make cost benefit analysis.

PRODUCT PROFILE
Various Products of ICICI Bank Ltd.
 HOME LOANS
 PERSONAL LOANS
 CAR LOANS
 TWO WHEELER LOANS
 COMMERCIAL VEHICLE LOANS
 LOANS AGAINST SECURITIES
 FARM EQUIPMENT LOANS

68
 CONSTRUCTION EQUIPMENT LOANS
 OFFICE EQUIPMENT LOANS
 MEDICAL EQUIPMENT LOANS

CHAPTER-10
ANALYSIS &
INTERPRETATION

69
 ANALYSIS & INTERPRETATION

PRODUCT ANATYSIS

Comparison of Business Loan rates of ICICI Bank with SBI on key parameters as on 2021.

70
By observing table ICICI Bank is offer high interest rate for business loan as compare to SBI
bank. Customer of both of Bank is satisfied equally because ICICI bank is provide loan in less
time as compare to SBI bank. And SBI bank provide loan at low interest rate because it is
government Bank.

Comparison of Gold Loan rates of ICICI Bank with SBI on key parameters as on 2021.

71
By observing table In case of Gold loan SBI is offer loan at low rate of interest as compare to
ICICI bank and Amount of Loan is offer by ICICI bank is 10000-100000 and SBI bank is
20000-50000 and SBI is offer overdraft Scheme but ICICI is not offer overdraft Scheme.

Comparison of Car Loan rates of ICICI Bank with SBI on key parameters as on 12021.

72
By observing table loan processing fees in ICICI bank is 2.00% of loan Amount and in SBI bank
is 0.2% of loan amount and ICICI bank Provide at minimum age is 18 year, maximum age is 65
year and SBI bank provide at minimum age is 21, maximum age is 67 year

Comparison of Personal Loan rates of ICICI Bank with SBI on key parameters as on 2021.

73
By observing table SBI bank offer personal loan at low interest rate as compare to ICICI bank
but customer is highly is satisfied with ICICI bank as compare to SBI bank because ICICI bank
provide maximum Amount of personal Loan is 30,00000 and SBI bank provide loan Amount is
15,00000.

Comparison of Home Loan rates of ICICI Bank with SBI on key parameters as on 2021.

74
By observing table SBI bank is not Charge any processing fees but ICICI bank charge processing
fees for Home loan. Both of bank have maximum tenure is 60 year and minimum age in SBI
bank is 18 year, minimum age in ICICI bank is 21 year.

Comparison of Home Loan rates of ICICI Bank with SBI on key parameters as on 2021.

75
By observing table FD interest rate for citizen below 60 year of age and senior citizen of ICICI
bank is low as compare to SBI bank and SBI bank is offer more Fixed Deposit schemes as
compare to ICICI bank

76
FINANCIAL PERFORMANCE ANALYSIS

1. Number of Branches in ICICI and SBI Bank

YEAR ICICI SBI

2016-17 4450 18167

2017-18 4850 21820

2018-19 4867 22996

2019-20 5000 23106

2020-21 5288 24000

By observing table and graph that SBI has more number of branches. Year by year growth of
branches of SBI continue maintain but just opposite condition of ICICI branches continue grow
till date. While SBIis a government and ICICI is a private sector bank

2. Number of ATMs in ICICI and SBI Bank

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 YEAR ICICI SBI

2016-17 13450 59291

2017-18 13882 59996

2018-19 14367 60306

2019-20 15686 61582

2020-21 16875 62617

By observing table and graph the Number of ATMs of SBI Bank has more than ICICI
bank. Growth of ATMs has been continuuing in both banks. In year 2018-19 the number
of ATM is develop in SBI is 485 and ICICI is 310 ATMs.

3. Net Profit in ICICI and SBI Bank (Figures in crores)

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 YEAR ICICI SBI
2016-17 11340 9951
2017-18 9099 10484
2018-19 5689 -6547
2019-20 11225 862
2020-21 20363 14488

By observing table and graph it can be noticed that total Net profit in the case of ICICI
bank first Net profit decrease and in year 2019-20 the Net profit increase. In the case of
SBI bank first profit increase but eventually in year 2018-19 net profit goes in negative.

4. Deposits in ICICI and SBI Bank (Figures in crores)

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 YEAR ICICI SBI

2016-17 512587 1730722

2017-18 585796 2044751

2018-19 681316 2706343

2019-20 800784 2911386

2020-21 959940 3241621

By observing table and graph as we can see the Deposite in ICICI Bank and SBI Bank is
continuously increasing but the rate of increasing of SBI Bank is more than ICICI bank.

5. Total Income in ICICI and SBI Bank (Figures in crores)

80
 YEAR ICICI SBI

2016-17 113397 163998

2017-18 118969 175518

2018-19 131306 220499

2019-20 149786 242869

2020-21 161336 257342

By observing table and graph as we can see the total income of ICICI Bank and SBI bank
is continuously increase. In ever year total income of SBI Bank is high as compare to
ICICI bank and total income of ICICI bank is 161336 and SBI Bank is 257342 in 2020-21

81
CHAPTER – 11
SUMMARY OF
FINDINGS

82
 SUMMARY OF FINDINGS

 ICICI Bank is offer high interest rate (16.50% -20.00%) for business loan as compare to
SBI bank interest rate (11.20% -16.30%). Customer of both of Bank is satisfied equally
because ICICI bank is provide loan in less time as compare to SBI bank. And SBI bank
provide loan at low interest rate because it is government Bank
 ICICI Bank is offer high interest rate for business loan as compare to SBI bank. Customer
of both of Bank is satisfied equally because ICICI bank is provide loan in less time as
compare to SBI bank. And SBI bank provide loan at low interest rate because it is
government Bank.
 Loan processing fees in ICICI bank is 2.00% of loan Amount and in SBI bank is 0.2% of
loan amount and ICICI bank Provide at minimum age is 18 year, maximum age is 65
year and SBI bank provide at minimum age is 21, maximum age is 67 year
 In 2018-19 Net profit of ICICI Bank is decline the profit was 5869cr and Net profit of
SBI Bank goes in negative 6547cr
 SBI bank offer personal loan at low interest rate as compare to ICICI bank but customer
is highly is satisfied with ICICI bank as compare to SBI bank because ICICI bank
provide maximum Amount of personal Loan is 30,00000 and SBI bank provide loan
Amount is 15,00000.
 SBI bank is not Charge any processing fees but ICICI bank charge processing fees for
Home loan. Both of bank have maximum tenure is 60 year and minimum age in SBI bank
is 18 year, minimum age in ICICI bank is 21 year.
 In ever year total income of SBI Bank is high as compare to ICICI bank and total
income of ICICI bank is 161336 and SBI Bank is 257342 in 2020-21

83
CHAPTER – 12
SUGGESTIONS

84
 SUGGESTIONS

The following are the suggestions given based on the findings of the study.

(1) The customer satisfaction should be the main focus of the marketing of the financial
products especially to ICICI Bank. These will then result in customer retention in present
competitive scenario of Banking Industry leading to improved profitability and growth of the
Bank.

(2) The marketing personnel at all levels should appreciate the significant components of
marketing effectiveness and also should ensure effective marketing information and
communication facilities. The strategic planning should be adopted deliberately to identify and
satisfy the customers' needs and wants.

(3) The marketing will count for nothing if bank lose sight of their customers' needs and wants.
The bank should solve the problems faced by the customers and understand their needs,
preferences and attitudes in order to have their Financial Products commands in the market.

(4) The services of ICICI Bank do not reach majority of the customers in the remote areas. The
rural mass should be exposed of the availability of Financial Products and its benefits. This is
possible by personal selling. Most of the rural customers of bank in general do not understand
the clear and correct impact of floating and fixed rates. So, the bank should educate their
customers clearly about the interest rate and its impact,

(5) The legal actions and the penalty charges, if any, for default payment by the customers of the
bank should be well informed to the customers before selling of financial products.

(6) The ICICI Bank should educate their marketing personnel for a pleasing behavior. This can
create a good image among the banking customers. It will be beneficial to spend appropriate
money on promoting / marketing of the financial products.

(7) To withstand in the competitive banking industry in the long run, ICICI Bank should adopt
new and innovative marketing strategies to attract, satisfy and retain the customers. This will

85
definitely increase the bottom lines of the company. The marketing strategies that can be adopted
by the bank should be personal selling or through direct selling agents of their financial products
and conducting selling camps in big organizations to meet mass employees of that organization
at one time directly. This will make the bank to cover a wide range of customers.

 There is a need for improving the corporate dealing as it is a necessary for the survival of
any organisation in the corporate world.
 The bank requires aggressive advertising through the print and the electronic media, as
very less proportion of population is aware of Dena Bank.

 Computerizations of all the branches should be done as early as possible. To improve its
accessibility, the bank should increase its ATM network.

 The bank should initiate services like online trading and E-commerce.

 The reasonable balanced growth of all the branches is necessary for overall development
of the Bank.

 There is a need for improving the growth in Retail Banking because the pace of growth in
retail banking is very slow in spite of good product lines.

86
CHAPTER – 12

CONCLUSION

87
 CONCLUSION

After completing my thesis I can say that ICICI is one of the top banks performing in. India. It
was started in 1955 and since then it has kept it's dignity in spite of increasing competition. It has
collaborated with certain foreign companies in order to increase its asset value and goodwill. It
has been dealing in many products like accounts, demats, loans, cards etc.

The strategies adopted by the bank are innovative and impressive. Since majority of population
stays in villages the bank has to explore the rural markets also. In addition to this the bank should
have a branch in every city of the country. By keeping a regular check the operating cost can be
minimized.

The main aim of the bank should be bringing money from other countries to india. From the
findings it is clear that there is an intense competition in banking industry and as a result prices
are declining at a regular pattern. The reason for this increasing competition is the increase in
demand and aggressive promotional campaigns done by the banks.

An efficient banking system is recognized as the prime requirement for the overall progress of
any nation. SBI is greater than ICICI but actuality is this, per branch progress of ICICI is better
than SBI bank. Based on the above facts and figures regarding branch expansion ATM
collections, deposits, NPAT, investors ratio and others, SBI is in a winning situation but the
graph and figures of SBI is moving ups and down, on the other side the graph of ICICI is far
better than SBI is flying continuously towards the sky is many of the observations. Per branch
performance of ICICI is better than SBI in majority of the cases which reflects the efficiency and
managerial skills of the bank, and if the situation will remain same ICICI may take a lead in
Indian banking industry in terms of profitability in near future. Both and others banks activities
implementation is most important for us and some benefits take s government for providing him.

88
SBI and ICICI banks sectors are different but activities and nature are same, so the bank is a
most important part of our society.

BIBLIOGRAPHY

89
 BIBLIOGRAPHY

The information has been derived from various reliable sources:

1. Websites searched:

 www.icicibank.com
 www.onlinebanking.com

 https://www.marketing91.com/marketing-strategy-of-icici-bank/

 https://www.marketing91.com/marketing-strategy-of-icici-bank/

 https://www.icicibank.com/aboutus/Annual-Reports/2019-20/AR/strategic-focus-areas

 https://pdfcoffee.com/-project-marketing-strategy-of-icici-bank-pdf-free.html

2. Books and authors:

 Banking theory law and practices by "Sundharam and Varshney"

 Indian banking by "S,Natarajan and R.Parameswaran".

 Research methodology by "CR Kothari".

 Marketing research by "S L Gupta"

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3. Newspapers and magazines:

 Economic times of India

4. Brochures of ICICI Bank.

5. Annual report of SBI and ICICI Bank

91