SUMMER TRAINING REPORT ON

Oberoi Realty Ltd.

For
Company Based Research
By
NIKHIL BHASKAR
20330

In Partial Fulfillment for the award of the degree

Post Graduate Diploma In Management

Batch
2020-2022

Specialization: _____Marketing___ and ___International Business _

New Delhi Institute of Management

50 (B&C), 60, Tughlakabad Institutional Area, New Delhi-110062
E-mail :placement@ndimdelhi.org Website : www.ndimdelhi.org
OBEROI REALTY LTD.
 INTRODUCTION TO THE COMPANY

• Oberoi Realty was established in 1980 as a public limited real estate

company in Mumbai, Maharashtra.

• It was Incorporated as Kingston Properties Pvt. Ltd in 1998.

• Oberoi Realty name was adapted on 22 October 2009 to Match the exact
nature of business.

• Company holds a Strong Brand and Successful Track Record in the Market
through its Contemporary Architecture, Strong project execution, and Best in
class Quality Constructions.

• Oberoi Realty has a diverse portfolio consisting of Commercial Spaces, Sky

towers, Budget Friendly Homes, retail, hospitality, and Social Infrastructure
projects.

• Oberoi Realty works with a number of Reputed International & National

domestic Architects & Contractors.

• The Real Estate Giant Currently has 8 Ongoing Projects and 19 planned
projects which provides a total sealable area of more than 2,316,528 Sqft.
MAJOR COMPETITORS
 DLF

Delhi Land & Finance (DLF) Was Founded in 1946 By Chaudhary Raghuvendra
Singh in New Delhi. DLF works as a Commercial Real Estate Developer and is
known for its Extra Luxurious Projects around the Country

GVK INDUSTRIES LTD

GVK Power & Infrastructure Limited is an Indian Conglomerate Spanning Diverse

Sectors Including Airports, Resources, Energy & Transportation. With Planned
Projects Worth more than 360 Billion INR

GODREJ PROPERTIES LTD.

Godrej Properties Ltd, a subsidiary of Godrej Industries Ltd. Was Founded in 1990
In Mumbai India, Godrej Properties are currently working on projects which are
expected to cover more than 89.7 Million Sq.ft.

L&T

Larsen & Toubro Ltd (L&T), an Indian Technology, Construction, Manufacturing,

Finance & Engineering Services Conglomerate. It Is Headquartered in Mumbai
India and also Operates Internationally as well.

Scope & impact of the real estate industry on the Indian Economy
The real estate sector is one of the Topmost globally recognized sector, Which
majorly comprises 4 sub-sectors- Housing, Retail, Hospitality & Commercial.
Growth of Real Estate Industry is Partnered by growth in the corporate world and
the office demand including urban & semi-urban accommodations. The real
estate industry currently stands at 14th in terms of its effect on the Indian
economy be it direct, indirect, or induced.

By 2040, Real Estate Industry is expected to boost by 65,000 Crore (US$9.30

Billion) from Rs 12,000 Crore (US$1.72 Billion) in 2019. Its market size is expected
to reach US $ Trillion by 2030 and will contribute more than 13% to the Country’s
GDP by 2025. Indian Real Estate sector is expected to increase by 19.5% CAGR
from 2017 to 2028.

The government of India Along with the Government of Respected states has
Established Various Initiatives to encourage development in the real estate
sector. With a plan to build 100 smart cities in the Smart City Project a Prime
Opportunity for the real estate Company is up for Grab. Major Government
Schemes for the sector are:

- The Union Cabinet has approved a Rs 25,000 Crore alternative investment

fund in order to Revive Around 1,600 Stalled Housing projects.

- 1.12 crore Houses have been Sanctioned in Urban Areas under Pardhan
Mantri Awas Yojn Further creating 1.20 Crore Jobs.

- India Formally approved 423 SEZs on 31st July 2020, Out of which 248 are
already in Operations.
 COMPANY BACKGROUND
GROUP COMPANIES:

Promoters / Senior Executives

Hierarchy / Organisational Structure
Products & Services
 Geographical Spread
Oberoi Realty, one of India’s Leading property Development Company. A listed
Entity, Headquartered in Mumbai. It’s Main focuses are on developing Premium
residentials, office Space, retail, Hospitality & Social Infrastructure verticals. The
brand Holds an Impeccable Record due to its Innovative Projects based on
Contemporary Architecture, Strong project execution & Quality of Construction.

With its primary focus on Residential Projects, They hold a diversified Portfolio
Including Oberoi Mall, the Westin Mumbai Garden City & the Oberoi International
School, In Mumbai.

With 39 Completed Projects, 17 under Production Oberoi Realty Seeks to Create

Landmark Projects all Over the Country. Oberoi Realty Continuously Stays Up to
date with the changing Global & National Trends and Continue to Stay Current
with New architectural Practices & technological Advances.

ECONOMICS
 FACTORS AFFECTING THE DEMAND OF OBEROI
REALTY LTD. PROJECTS

DEMOGRAPHICS

- Demographics are the data that describes the composition of a population,

such as age, race, gender, income, migration patterns, and population
growth. These statistics are an often overlooked but significant factor that
affects how real estate is priced and what types of properties are in
demand. Major shifts in the demographics of a nation can have a large
impact on real estate trends for several decades.

INTEREST RATES
- Interest rates also have a major impact on the real estate markets. If you're
considering buying a home with a mortgage it is beneficial to research
interest rates using a mortgage calculator. Changes in interest rates can
greatly influence a person's ability to purchase a residential property. That
is because the lower interest rates go, the lower the cost to obtain
 a mortgage to buy a home will be, which creates a higher demand for real
estate, which again pushes prices up. 

ECONOMY

- Another key factor that affects the value of real estate is the overall health
of the economy. This is generally measured by economic indicators such as
the GDP, employment data, manufacturing activity, the prices of goods, etc.
Broadly speaking, when the economy is sluggish, so is real estate.

GOVERNMENT POLICIES
- Legislation is also another factor that can have a sizable impact on property
demand and prices. Tax credits, deductions, and subsidies are some of the
ways the government can temporarily boost demand for real estate for as
long as they are in place. Being aware of current government incentives can
help you determine changes in supply and demand and identify potentially
false trends.
 FACTORS AFFECTING THE SUPPLY OF OBEROI
REALTY LTD. PROJECTS

LOAN INTEREST RATES

Any change in the interest rate impacts the ability of a builder to repay loans,
and also the seller seeking home loan. High interest rates lead to the lower
supply rate of housing. When the interest rates increase, selling property
becomes a challenge for the builder due to two reason:

1. they have to recover the increased cost of construction and

2. to appeal to the buyer at high home loan rates.

The implementation of RERA (Real Estate Regulatory Authority) Bill has made
mattrers tougher for builders. According to the Act, if a builder fails to deliver a
project on time, the buyer can claim a refund at 2% higher interest rate.
Moreover, there exists lack of uniformity in lending rates to these builders. The
bigger and established ones can avail loans at lower interest rates than the
smaller builders (Sinhal, 2016). Loan rates have become a bigger problem for
builders when a demographic location may not have high market value initially.
People may as a result refuse to pay high prices for that location as demanded
by builders.
UNAVAILABLITY OF AFFORDABLE LAND

- Shortage of affordable housing is another factor influencing the real

estate supply as compared to the demand. Acquiring land at competitive
rates which can enable builders to put up a structure at low prices is still
a challenge in India. There is a huge demand for affordable houses,
especially in rural areas. Developers who wish to build an affordable
house are outbid by unscrupulous ones who seek to benefit from that
land by acquiring and selling it at higher rates (Krushnarao, 2016).
However with the implementation of RERA Act and Benami Transactions
Act in 2016 and with the launch of ‘Housing for All by 2022’ scheme,
prices of overvalued properties are set to stablise soon. This will make
homes affordable for the underprivileged sections of the society.
 How Company Can Increase Revenue by
Manipulating Prices
1. Reducing the profit margin to generate more revenue

2. Providing complementary service/product

3. Introducing special schemes and offers for the customers buying the products
in bulk.

4. Providing free transportation and installing charges (if any), as it also attracts
more customers to buy more.

5. Setting up dynamic pricing as it can play with the mind of buyers and helps in
generating more revenue

6. Price is the most important factor in purchase decision making. An adjustment

to the product and service prices should be in line with your market situation and
the revenue goals. Instead of a dramatic increase in price, consider regularly
raising your prices. While a small price jump may not seem important when
compared to the full price, it has a direct impact on the profit margins and the
bottom line.
 Market Structure
Oberoi Realty Ltd. is a Perfect Competition as there are multiple Sellers selling
similar products and that buyers are all alike in respect of their choice between
rival sellers so that the market is perfect.

The following are the salient features of the Pure competition:

• A large number of buyers and sellers

• Homogeneous product

• Free entry and exit of firms in an industry.

 Pricing strategy followed by the company based
on:

a) Competitors of the allocated company

Oberoi Realty Ltd. Providing similar products at cheaper rate as compare to their
competitors because company uses an economic of scale which reduces the cost
of the company and allows a company to sale the products at a lesser price.

b) Market Structure

Oberoi Realty being in Perfect Combination they need to set their prices as per
the market as in perfect Combination The suppliers can only supply what the
consumers can consume at given prices. In a perfectly competitive market
structure, the market sets the price and firms are merely price takers and thus
they will operate for as long as production costs fall below revenue.
 FINANCE
FINANCIAL ANNUAL STATEMENT
LAST 5 YEAR SALES (IN CRORES)

LAST 5 YEAR REVENUES (IN CRORES)

LAST 5 YEAR EXPENSES (IN CRORES)

 CAPITAL STRUCTURE

SHAREHOLDING PATTERN

TRANSACTION ANALYSIS
 OBEROI REALTY’s Total Expenditure for year 2019-20 was 282.23 Crores
Compared to 467.34Crores in 2018-19, with total Profit for year 2019-20 was
314.84Crores Compared to 453.70Crores for year 2018-19

2020 2019 2018 2017 2016

COMPOUND ANNUAL GROWTH RATE (CAGR)

 Compound annual growth rate means the annual growth rate of an investment
over a period of time usually more than a year. It is calculated using the beginning
and ending values of profit, sales, etc.

CAGR = ((FINAL VALUE)/ (BEGINNING VALUE) ^1/n) - 1

CAGR for sales (2015-16 to 2019-20)

= ((2237/1416)^1/4)-1

= 12.11%

CAGE for Profit (2015-16 to 2019-20)

= ((683/433)^1/4)-1

= 12.07%

Analysis & Interpretation

Since the CAGR is positive, i.e., 12.11% and 12.07%, this means that the
company’s willing to invest in the Oberoi Realty or any project of Oberoi Realty
would do it without any hesitation as the company is offering growth in both sales
and profits from a period of 4 years. Therefore, it would be profitable to invest in
Oberoi Realty.

FINANCIAL PERFORMANCE INDICATORS

Financial performance indicators are some measures which indicate how well the
company is doing regarding its financial performance through profits and
revenues. It shows whether the company is achieving its long-term goals or not.

1. Current Ratio
Current Assets/ Current Liabilities
= 5521.87/ 1211.25
=4.55

2. Liquid Ratio
Quick Assets/ Current Liabilities
= (6845.96-5317.28)/ 1211.25
= 1.26

3. Debt Equity Ratio

Debt/ Equity
=107.87/6276.50
=0.01

4. Working capital
Current Assets – Current Liabilities
=5521.87- 1211.25

= 4310.62
5. Return on Investment (ROI)
 Profit before interest, tax and preference dividend/ capital employed
=418.78/6384.37
= 0.06%

Particulars Oberoi DLF Godrej Gvk L&T

realty
Current 4.55 1.68 0.77 0.07 0.98
Ratios
Quick ratio 2.77 1.16 2.96 0.62 1.49
Debt equity 0.01 0.17 0.64 0.26 0.50
ratio
Working 4310.61 9346.71 2978.67 1897.24 14254.83
Capital
Return on 6.55% 11.13% 10.13% 1.77% 12.47%
Investment

ANALYSIS & INTERPRETATION

1. As Oberoi realty has got the lowest debt equity ratio i.e, 0.01 among all the 5
companies which indicates company is not using debt to fulfil its growth & also
indicates low risk rate.

2. As Oberoi realty has got the highest proprietary ratio which indicates
relationship between proprietor's fund & net assets of the company & it is good
indicator for the company as Oberoi realty is doing better than other companies

SOLVENCY POSITION OF THE COMPANY

 Solvency ratio indicates whether the company has sufficient cash to meet
its long-term liabilities and measures its financial health. It can tell whether
the company will default on its debt obligations or not.

Debt Equity Ratio

Debt/ Equity
=107.87/6276.50
=0.01

Proprietary Ratio
Shareholder’s Fund/ Total Assets
=6276.50/7595.62
=0.83

Particulars Oberoi DLF Godrej Gvk L&T

realty
Debt Equity 0.01 0.17 0.64 0.26 0.50
Ratio
Proprietary 0.83 0.63 0.51 0.75 0.37
ratio

ANALYSIS & INTERPRETATION

1. As Oberoi realty has got the lowest debt equity ratio i.e, 0.01 among
all the 5 companies which indicates company is not using debt to
fulfil its growth & also indicates low risk rate.
2. As Oberoi realty has got the highest proprietary ratio which indicates
relationship between proprietor's fund & net assets of the company
& it is good indicator for the company as Oberoi realty is doing better
than other companies
3. Net Profit ratio is positive which means that the company is
constantly earning profits over the years. Oberoi Realty offers high
ROI along its competitors which makes a good image of company in
the eyes on investors.

PROFITABILTY POSITION OF THE COMPANY

Basic aim of business is to earn profit and maximize it. The company profits
are not only to retain the shareholders of the company but also affect
outsiders and prospective investors. Profits can increase the market price
of shares. Therefore, the shareholders and management are basically
interested in profitability ratio.

Net Profit ratio

Net Profit/ Net Sales * 100
= 314.84 / 619.96 * 100
= 50.78%

Return on Investment (ROI)

Profit before interest, tax and preference dividend/ capital employed
=418.78/6384.37
= 0.06

Particulars Oberoi DLF Godrej Gvk L&T

realty
Net Profit 50.78% 37.44% 17.90% 490% 8.1%
Ratio
Return on 6.55% 11.13% 10.13% 1.77% 12.47%
Investment
ANALYSIS & INTERPRETATION

Net Profit ratio is positive which means that the company is constantly
earning profits over the years. Oberoi Realty offers high ROI along its
 competitors which makes a good image of company in the eyes on
investors.

LIQUIDITY POSITION OF THE COMPANY

Liquidity position of the company means the capacity or ability of the company to
meet its short-term obligations as and when they arise. It also means the ability of
 the company to raise cash whenever they require. Higher the liquidity ratios
better it is.

Current Ratio
Current Assets/ Current Liabilities
= 5521.87/ 1211.25
=4.55

Quick Ratio
Quick Assets/ Current Liabilities
= (6845.96-5317.28)/ 1211.25
= 2.77

Particulars Oberoi DLF Godrej Gvk L&T

realty
Current 4.56 1.68 0.77 0.07 0.98
ratio
Quick Ratio 2.77 1.16 2.96 0.62 1.49

ANALYSIS & INTERPRETATION

 1.As Oberoi realty has got very high current ratio I.e 4.56 which indicates that
company is not efficiently using it's current assets or it's short term financial
facilities whereas its competitors has very low current ratio in comparison to it.

2.As Quick ideal ratio 2.77 which very high which also indicates that company is
not able to utilise its liquid assets in a proper manner. Whereas DLF & L&T have
maintained good ideal ratio.

COST & PROFIT CENTERS OF THE COMPANY

 Cost center is that part of the organisation or the department of function which
doesn’t contribute to the profit of the company directly but costs the company
some amount to operate. Cost center indirectly contribute to the profit of the
company.

Profit Center is a branch of a company which contributes directly or is expected to

add to the profits of the company. It is treated as a separate business and is
responsible for generating revenue. Its profit or loss is calculated separately on
accounting balance sheets.
 BREAK-EVEN POINT OF THE COMPANY
Break-even point in finance means a situation where the company’s revenues are
equal to its expenses for a specific accounting period. It means a situation of
“neither profit nor loss”. BEP may also refer to revenues that are needed to be
reached in order to meet its expenses for a specific accounting period.

Break even point (BEP) = FIXED COST/ CONTRIBUTION

OR

FIXED COST/ (P/V RATIO)

= 1253.18/294.72

= 4.25210369 Crores

= 42521036.9 Lakhs

FIXED COST-A fixed cost is a cost that doesn't change with change in business
operations in the production or sale of goods. Fixed costs will be costs that must
be paid by an organization, independent of a particular business operation.

CONTRIBUTION-Contribution is the measure of profit that remains after all

immediate expenses have been deducted from income. This remaining part is the
sum accessible to pay for any fixed costs that a business brings about during an
accounting period. Any excess of contribution over fixed costs gives us the profit.
P/V RATIO-The Profit Volume (P/V) Ratio is the estimation of rate of profit due
to certain change in sales. It is one of the significant ratios for knowing the
profitability of a business as it shows profit earned based on sales.
 MARKETING
PRODUCT PORTFOLIO
Oberoi Realty was established in 1980 as a public limited real estate company in
Mumbai, Maharashtra. It was Incorporated as Kingston Properties Pvt. Ltd in
1998. Company holds a Strong Brand and Successful Track Record in the Market
through its Contemporary Architecture, Strong project execution, and Best in
class Quality Constructions.

Oberoi Realty has a diverse portfolio consisting of Commercial Spaces, Sky towers,
Budget Friendly Homes, retail, hospitality, and Social Infrastructure projects.
Oberoi Realty works with a number of Reputed International & National domestic
Architects & Contractors. The Real Estate Giant Currently has 8 Ongoing Projects
and 19 planned projects which provides a total sealable area of more than
2,316,528 Sqft.
 YEAR OF LAUNCH
PROJECT LAUNCH DATE
OBEROI MALL APRIL 15, 2008
FIRST HOUSING SECTOR OCTOBER 29, 2010
FIRST SKY TOWER OCTOBER 30, 2015
FIRST COMMERCIAL COMPLEX MARCH 30, 2016

MARKET SEGMENTATION
Oberoi Realty Ltd. is engaged in Real Estate. It works through the accompanying 5
segments : Residential, Office Space, Hospitality, Retail, Social Infra .
 IMPACT OF COVID-19
Revenue for FY20 at Rs. 2,285.98 crore as against Rs. 2,661.35 crore for
FY19

Profit Before Tax (PBT) for FY20 at Rs. 968.89 crore as against Rs. 1,177.62
crore for FY19 and Profit After Tax (PAT) at Rs. 689.33 crore as against Rs.
816.93 crore for FY19

Total area booked for Q4FY20 is 1.27 lakh sq. ft. as against 1.45 lakh sq. ft.
booked in Q4FY19 and the total value is Rs. 230.28 crore for Q4FY20 as
against Rs. 319.14 crore for Q4FY19
 BRAND POSITIONING
Brand positioning as defined by Kotler “the act of designing the company’s
offering and image to occupy a distinctive place in the mind of the target
market”. In simple words, brand positioning is how a brand is different from
its competitors and how or where, it makes place in the minds of the
consumers.
The market leader is actually what the name says, the head of the market
where the brand exists. It's imperative to call attention to that the market
leader isn't really the first who enters into the market. Those are pioneer
 brands, and they can be outperformed by different brands that enter the
market later and take the market leader position.
Oberoi Realty is a Market Leader With its Board Driven Governance
Structure & Maintain Disciplined Approach to Deliver Sustainable Growth &
Oberoi Realty Ranked No. 1 in ‘Best for Disclosure & Transparency’ and
‘Best for Investor Relations’ in Corporate Governance Poll 2016 conducted
by Asiamoney

ATTRACT & RETAIN CUSTOMER

Oberoi Realty Follows Adaptive Sales Strategy & with its customer Centric
Approach it Continue to focus on ensuring customer satisfaction throughout the
ownership lifecycle.

Evaluate

- Helping in informed decision making

- Full disclosure of terms and conditions
- Innovative solutions and offers
Purchase

- Simplified transparent process from evaluation to delivery

- Dedicated relationship manager

Delivery of Unit

- Continue to deliver quality projects

- Continue to deliver on time

Post Possession

- Long-term relation with the customer

- Ensuring customer satisfaction

Offering aspirational products to customers

Increased focus on creating innovative solutions

 SWOT ANALYSIS

STRENGTHS
1. Strong presence in Mumbai
2. Established brand and reputation
3. Strong base of client in commercial
4. Financial stability of tenants
5. Strong workforce
 WEAKNESSES
1. Volatility in prices of, or shortages of, key building materials;
2. Largely depend on third parties, Joint ventures, Contractors on whom they
have limited control

OPPORTUNITIES
1. Continuous focus on large development in Mumbai

2. Acquistion and joint Venture for Sustainable Development

3. For more Growth in other Metro Cities in India

THREATS
1.  Extensive regulation include various Environmental laws regulation , which
may be more stringent in near future
2. Constraint of fund
3. Changes to the FSI/TDR regime in Mumbai
3. Terrorist attacks which may affect the steady business development.
4. Changing and downturn in Economic condition of the country
ORGANISATIONAL BEHAVIOUR
Vision of the Company
The vision of our company is an actionable, purpose-led ideal that has a real and
significant bearing on our deliveries and our conduct. We are committed to
ensuring that our offerings are revolutionary, ahead of the times, benchmarked
against best global trends & practices and built around our discerning customers'
needs. We ensure that the ecosystem we operate in, the society around and all
people who experience, engage or align with any aspect of the spaces we create,
truly feel the differentiation and positive impact on quality of life.

Values of the Company

 Corporate Objective

Customer Social Responsibility

As per section 135 of the Companies Act, 2013 read with relevant rules thereon,
the Company was required to spend `1,016.14 lakh (`914.80 lakh) on Corporate
Social Responsibility (CSR) activities during FY 2018-19. Against it, the Company
has during the year under review spent an amount of `334.23 lakh (`280.49 lakh)
towards CSR activities, out of which `300.00 lakh (`150.00 lakh) has been spent
 towards construction activities. In respect of CSR spending for the year under
review, there are no amounts which are yet to be paid in cash.

Human Resource Developmet

Employees are at the heart of your Company and the biggest differentiators. It’s
their inexorable commitment that helps your Company to create spaces that
enhance quality of life. Keeping the spirits high at workplace needs a sound
mental and physical fitness and deep-rooted culture which promotes work life
balance. In this ever evolving and fast changing environment, skill and capability
landscape expand and gets richer instantaneously. A well thought through
competencies development program focusing on both technical and behavioural
competencies, not limiting to classroom trainings but by way of exposure and
opportunities.

Employee Attrition Dashboard

Employees are our most valuable asset. We engage with them through various
initiatives and forums to build the spirit of cohesiveness and team work. ORL
invests in building capabilities and acknowledges, recognise and reward
outstanding performance and dedication.
 Workforce Diversity

we provide regular training to casual/temporary/contractual employee. Given the

highly transient nature of such workforce, the data is not available in the required
format.
 WellBeing Program at Oberoi Realty
Organisation who manage a good blend of productive hours and leisure at
workplace observe higher engagement and less burnout. Your Company creates
platform with ample opportunities for employees to get together and celebrate
the spirit of oneness on festive occasions. Indoor sports are great stress buster
and builds camaraderie amongst all. Apart from celebration, your Company also
focuses on the health and wellbeing of its employees. A healthy employee would
be more productive. Your Company continues to encourage the employees to
engage in the specially designed health program including various health focused
initiatives that vary from health score cards, healthy eating habits, getting fitter
with Zumba sessions, regular doctor visits and many such other initiatives. 80% of
your Company’s employees took advantage of this initiative to lead a better
informed healthy lifestyle.

Motivation For Employees

As the organisation grows and the war for talent intensifies, it is increasingly
important that learning and development programs are not only competitive but
are supporting the organisation on its defined strategic path. Keeping business
goals in focus, your Company has conducted 1,154 learning man-days. Trainings
have been conducted covering technical, behavioral and social topics. Training
methodology included external, internal, e-learning and on the job trainings. With
an idea to build a strong learning and knowledge sharing culture, your Company
identified employees who are subject matter experts in their respective fields to
 impart training sessions. many employees benefited and gained knowledge on
the subject.

Internal Career Opportunity

Promoting internal mobility: With upward mobility, employees also search for
internal opportunity which is a dynamic Process For moving potential talent from
role to role. Distance from home, career aspiration, higher and broader roles and
attitude are some of the key aspect considered during internal movement. When
an employee feels supported in the workplace, they become more engaged and
productive. In the current year, more than 100 such employees benefited from
the opportunity of lateral or/and upward growth. With a philosophy of grooming
young talent as a leadership pipeline, a fast track career path has been designed
for the employees Recruited from premium campus. Detailed Orientation
Program has been charted and implemented to ensure they are imparted with
the best on the job training.
 SOCIAL MEDIA
TWITTER
Oberoi Realty has 1838 followers on Twitter. The company has posted 1026
tweets since it has joined on twitter i.e., January 2013.

INSTAGRAM
Oberoi Realty has 8405 followers on Instagram. The company has posted 719
posts, 4 IGTV videos on its Instagram handle.
 THEME OF POSTS
The company’s social media timeline majorly comprises of posts about

 Company’s new Projects

 Company’s new Policies
 Inaugurations
 Success Stories
 Client Diaries etc.

CURRENT WEBSITE
Current Website of Oberoi Realty is very Basic. With just the Required information
on it. The Company’s website features all the projects of the company as per the
locations.

COMPANY’S STRONG PRESENCE ON DIGITAL

MEDIA
Oberoi Realty’s Strongest presence is on Instagram with 8405 Followers and 719
posts. Company Picked Instagram over other platforms to create its strong
presence there as number of Frequent users on Instagram is highest compared to
other Social Media.

FUTURE INNOVATIONS ON THAT COMPANY

Oberoi Realty being one of the innovative Leader in Real Estate, Oberoi Realty
works hard to blend their projects with latest innovations with ahead of its time
Technologies. Innovation in our offerings combined with an emphasis on
contemporary architecture, strong project execution and quality construction
have helped us transform into a brand to reckon with.
By partnering with the best in the world and India, we continuously keep
ourselves abreast with changing global and national trends. In order to achieve
the scalability required to undertake large developments, we outsource work to
leading international and domestic consultants in the areas of architecture,
design, engineering and construction.

LAST FIVE YEAR CHANGES ON SOCIAL MEDIA

Oberoi Realty, being a Real Estate Company their presence on social media is not
that good. Their posts change from time to time as per the new upcoming & latest
Projects.
 REFERENCES
 Oberoi Realty Ltd 2020,Oberoi Realty, Viewed 11th Dec, 2020
https://www.oberoirealty.com/
 Oberoi Realty Ltd 2020, Tickertape, Viewed 11th Dec, 2020
https://www.tickertape.in/stocks/oberoi-realty-OEBO
 Oberoi Realty Limited : Company Profile 2015, Marketresarch, Viewed
17th Dec, 2020 https://www.marketresearch.com/World-Market-
Intelligence-v3764/Oberoi-Realty-Limited-Company-Profile-9301385/
 Oberoi Realty Annual Report 2019, Oberoi Realty, viewed 19 th Dec, 2020
https://www.oberoirealty.com/pdf/2019/Oberoi_Realty_Annual_Report
_2018-19.pdf
 The Economic Times Market 2020, Economic Times, viewed 19th Dec,
2020 https://economictimes.indiatimes.com/oberoi-realty-
ltd/stocks/companyid-32621.cms?layout=1&from=mdr