A CASE OF AMBUSH MARKETING

A food festival is going to be held in perhaps the greatest city of our country, at a very
well-known spot. This celebration is the best open door for brands to advance, attract
customers, increase awareness, and draw in more clients. But only a couple of brands can
support the occasion by becoming sponsors even though many brands might be interested
in featuring themselves in the festival.

McDonalds is the official sponsor of this food festival.

Now, assume yourself as the marketing head of Burger King. Even though you couldn’t
be the sponsor, you wish to seize this opportunity and feature yourself somehow, against
this sponsorship of McDonalds.
Give marketing ideas for Burger King, as to how it can market itself between the
marketing of McDonalds.

Deliverable
Present your ideas in a one slider ppt
OR
Through a poster.