Competitive strategy

Raymond:Focus strategy

● for Urban upper-middle and higher class professionals who prefer branded
apparels

● primarily aged around 25 -45 years old

● Premium business and fashion clothing

Peter england: overall cost leadership

● mid-priced value for money range readymade men’s wear

● Urban middle class men

● 'Fashion-right' styles in men’s wear

● Young men looking for stylish apparels, be it work, party or casual wear

Competitive position of peter england is that of a market follower(yaha pe definition daal

market follower ki)