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    India's personal consumption expenditure per capita is $1,012, one third of China's $3,005. Spending in India is focused on basics, with 27% of PCE spent on fresh food. Clothes and packaged food make up the next largest spending categories after fresh food.

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    The Asian Consumer_ India Consumer Close-up

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    India's personal consumption expenditure per capita is $1,012, one third of China's $3,005. Spending in India is focused on basics, with 27% of PCE spent on fresh food. Clothes and packaged food make up the next largest spending categories after fresh food.

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    10 views1 page

    The Asian Consumer - India Consumer Close-Up

    Uploaded by

    deepesh
    India's personal consumption expenditure per capita is $1,012, one third of China's $3,005. Spending in India is focused on basics, with 27% of PCE spent on fresh food. Clothes and packaged food make up the next largest spending categories after fresh food.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Exhibit 20: India’s personal consumption expenditure per capita is just US$1,012, 1/3 of China’s.

    Spending is focused on basics; 27% of PCE is fresh food.

    June 1, 2016
    Goldman Sachs Global Investment Research

    Personal consumption expenditure (PCE) along 7 consumer desires, 2015

    Per capita PCE India China Korea Japan US


    US$1,012 US$3,005 US$12,598 US$18,515 US$37,206
    0%
    Looking Clothes and footwear (ex‐sportswear) Clothes and footwear (ex‐sportswear) Clothes and footwear (ex‐sportswear)Clothes and footwear (ex‐sportswear)
    Clothes and footwear (ex‐sportswear) Cosmetics and personal care
    better Cosmetics and personal care
    Cosmetics and personal care Cosmetics and personal care Jewelry Jewelry
    Jewelry Cosmetics and personal care Jewelry Packaged food
    10% Packaged food Packaged food Fresh food
    Packaged food Jewelry Non‐alcoholic beverage
    Alcoholic drinks
    Tobacco
    Packaged food Fresh food Fresh food
    20% Non‐alcoholic beverage
    Non‐alcoholic beverage
    Alcoholic drinks Alcoholic drinks
    Eating Tobacco Tobacco
    Housing
    better Fresh food Fresh food
    30% Housing
    Housing Financial services
    Non‐alcoholic beverage Utilities
    40% Alcoholic drinks Household appliances
    Non‐alcoholic beverage Tobacco Financial services
    Alcoholic drinks
    Tobacco
    Utilities Other household goods
    Household appliances Financial services
    Housing Other household goods Utilities Automobiles
    50% Housing
    Better Automobiles Household appliances
    Ground transportation
    home Other household goods incl. petrol
    Ground transportation
    Financial services Financial services incl. petrol
    Automobiles Handset and telecom services
    60% Utilities
    Household appliances Utilities Handset and telecom services

    Other household goods Household appliances Ground transportation Food services


    incl. petrol
    Automobiles Other household goods Food services Out of town trips

    70% Automobiles Handset and telecom services


    Mobility and Ground transportation Ground transportation Out of town trips
    connectivity incl. petrol
    incl. petrol Food services
    Others (mainly games/gaming, media
    Handset and telecom services Out of town trips
    and sports) Healthcare
    80% Handset and telecom services Food services Others (mainly games/gaming, media
    Food services
    and sports)
    Having Out of town trips Out of town trips
    more fun Others (mainly games/gaming, media and sports) Others (mainly games/gaming, media and sports) Healthcare

    90% Healthcare Education Healthcare


    Healthcare Education Education
    Well‐being Education
    Insurance and social protection Insurance and social protection

    India Consumer Close-up


    Education Insurance and social protection Insurance and social protection
    Others Insurance and social protection
    100% Others Others Others Others

    Note: Luxury is included within the 6 desires above.

    Source: Euromonitor, CEIC, Goldman Sachs Global Investment Research.


    17

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