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reliable to provide a quick heals.
F&B Podcast -
Race and stealth
against the rising
tides in F&B industry.
Why do we need Evolving
Organizations in F&B Industry?
Hit by the pandemic, majority of
the FMCG companies across the
globe are finding paths to sustain
and compete with their
counterparts while they all equally
fighting against the odd economic
turbulence prevailing in the
business world.
There are several paths for
recovery but not all of them are
“We were reluctant to go online
Apart from the current dilemmas,
the F&B industry including the
manufacturers and the retailers
equally undergo, time sets limits
and often chop feathers to success.
Further, stakeholders of the
business witness the downfall
while counterparts climb the
ladder of success. This call for the
F&B players to become evolving
organizations.
What changes can F&B
Companies adopt to compete in a
crisis situation?
There is a solution for progressive
recovery in crisis situation - To be
agile, build strength and discover
new. This is the key to our
transformation at present
scenario. From inside out, upon a
quick review of the transactions
and processes that the industry
currently executes in their
workspace, it may need slight
evolutionary changes with respect
to space and time to not to restrict
but to strategize better. Such
changes can help them to manage
during crisis situation.
Recently, one of my friends
working for a leading firm said:
center, we can quickly unravel the
for the past five years. We doubted
whether it would work out for our
kind of business model. Our notion
about digitalization and online
presence needs huge investments
that would squeeze our finance.
During the pandemic we had no
option than marking our online
presence. By now our business
doubled as we started getting
more public and there are more
orders coming in.”
It was a thoughtful insight to me as
well. Indeed, they made it clear to
themselves that time and
situations forces for strict changes
that later becomes a milestone to
success. To set in evolution and to
define curves of growth, we need
to identify the correct trigger
variables that needs
transformation.
For e.g.; a cost center that belongs
to the particular department,
when not audited from within
during the post pandemic period
can uncontrollably increase costs
limiting the growth process of the
department along with its
contribution profit center getting
affected day by day. With an
internal audit done on this cost
bottlenecks and can cut down the
uncontrolled rise in cost. This is a
strength building process and it
shall further give us agile recovery
to beat the rising expenses.
Do we need to bring in a crisis and
risk control advisor or an external
consultant to act for us?
Often it is not necessary to bring in
new workforce to the firm to deal
with a crisis. Effective is to make
our team to get equipped to face
the crisis with more tools and
support systems.
A positive approach could be to
stick to the walls of the business
model by setting benchmarks of
accomplishments to redefine and
promote the transformational
strategy in an uncompromised
way.
Such a goal setting can make the
existing workforce to identify
inbound bottlenecks and risks that
we can timely overcome.
Moreover, this would contribute to
extensive team building and
reflect positively on the
productivity indices of workforce.
It is definite that brainstorming
will be extensive as we practice it.
Well, we know each small step
that we make today gets added up
to our own success!
What promise do we keep to our
customers, brands and products
and employees who are victims of
the pandemic? How do we
support to recover them?
Driven by passion towards our
products, the wide flock of
customers having huge trust on
what we deliver to them. This
speaks about the quality and
standards that we entitle for our
product. We have to stay focused
on the quality standards and ways
which would further accelerate it.
The demands of the brand during
this period are mostly for its thirst
for survival which is again defined
by several control variables that
needs careful attentions and
changes. So, haven’t you taken a
promise to keep the brand
healthy? This is inevitable to
prevent progressive damages to
the brand.
The workforce at this point of time,
is the key domain that require the
primary attention. Keeping the
employees with the organization is
a challenge as they are agitated.
Upon a study we could spot
countable giants safeguarding the
workforce by all attempts. The had
taken the promise to maintain and
support in this race while many are
unable to compete in this
gameplay.
Taking all attempts to sustain and
synergize the workforce will
effectively bring in colorful results.
An environment designed to deal
with pre assessed and calculated
past risk incidents is a limitation to
mitigate and to acclimatize to the
new normal. Now many of the F&B
firms are reinventing new ways by
exploring new and sustainable
work cultures and practices.
Adoption of such changes with
agility is of great contribution to
success.
Challenging the odds with
product portfolio. Do F&B
companies - The Retailers and
Manufacturers take up
expansions this time?
The Gulfood 2021 witnessed no
changes in innovations and
inventions. Many players are fought
the odds. Majority are planning
inclusion of high growth products in
their portfolio– Rice, Breakfast
Cereals, Ice Cream and Frozen
Desserts, Pasta and Noodles, Savory
Snacks, Dairy Products, Edible Oils,
Baby Foods, Processed Meat and
Seafood, Processed Fruits and
Vegetables, Spreads, Healthy Drinks
and Beverages etc. This is an
evolutionary change for the industry.
We must get ready to see the
“For the efforts and
outcomes of these products
challenges of F&B industry
influencing our lives. The launch
stakeholders wishing to take
phase has already triggered for
steps that add small
many players.
milestones to their greater
Time is not too far major giants will success story!
make their biggest leap in the
industry in short span. For them the
stage is well set and promising.
Right time for many of the F&B
startups to come up with new
products and services to fight the
battle winning the race with more
insights, extensive research on
technology, product innovations,
experience, reviews and support
from the customers from the
premises where they belong.