To begin, this Ford Advertisement displays their car models and the first

thing that is noticeable is the background where there is an aesthetic of

mountains believing that this car can withstand this condition then, in
this case, “Ford” can get the driver through any type of weather
condition they drive this vehicle into, but what do mountains have to do
with this… people want a car that will last them throughout the yearly in
any climate. You have people from all around the world living in
different weather conditions, some in hot climates others, in a more
suburban area with undecided weather. I would definitely recommend
having a more open rural area visual or maybe just a different type of
environment where you have that audience which in this case, customers
have a reason for their purchase, In a way you want to connect with
them. Secondly, what is noticeable is the camera angle and how it
captured the Ford vehicles and it is straightforward, then all the cars are
facing the same way where you can identify the different types of
models from an open door Ford for outdoor adventures where doors are
not needed, the middle one is a display more for casual driving and used
on a daily basis, the finally on the far right this Ford is used for traveling
long distances getting a sense to explore the roads wherever it is driven
in.

In both pictures you have the main models as you may know but looking
at the vehicle from a side view makes everything including cars look
good, but what is more important other than the design or by the exterior
of the vehicle is the interior or engine that makes these models worth
their purchase for vehicle buyers. For example, people get convinced
based on the advertisement and not based on first hand experience.
Advertisements do not fully assure the interest of a person, and it is like
you have them at 50% but you want them at least 90% to the point
where they just have to go to a dealership and test out the car while of
course going through that whole credit check or whatever. It is all
reinsurance. Mentioning about the angles of a vehicle, color has to do
with a lot a peak of high interest based off a person especially, if it is
from taking the photos you do not want it to be dark to the point that
now all you have is questions because you do not know what kind of
color you are looking for, or what the model may look like.