Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver

for growth as the company believes this market sector is growing rapidly and is not exposed to
global shocks making it a much more stable market. Dell has expanded its presence to about 600
tier-II and tier-III cities. 2) Demographic: - (i) Age: - It mainly focused the age group between 23 to 60
years. (ii) Occupation: - Mobile small and medium Business professionals. (iii) Education: -
graduate/post graduate(professionals). (iv) income: - Middle class 3) Behavioral: - (a) Benefits: -
Vostro Series are feature packed appropriate enough for the computing needs of the small
businesses, offering a reliable performance coupled with the enhanced security. The models are also
lightweight and compact enough for a hassle-free carry. Some of the models are ideally suitable for
graphic computing. It also extends the advantage of affordability to the customers that come with a
no compromise experience.

a.1) Services: - Vostro systems come with the level of services small businesses need like: *Dell
technicians remotely troubleshoot system with Dell Connect. *Specially-trained technicians on-call
8X5X365. *Includes 1-year PC Tune-up to keep system running efficiently. *It Connect easily to
simple networks with Network Assistant v 2.0. Dell provides customized services to keep business
running smoothly such as: * Complete Cover Assistant AL Damage Service. *Choice of On-Site
System Setup Plans. * Gold Technical Support. A) Quality: - *Built-to-Last Durability: - *With
employees on the go, business needs products that can hold up to the mobile needs of workforce.
That’s why Vostro laptops are built to work and built to last with Road Ready design. Vostro models
are recognized for its computing quality and high mobility. *Are built with Sealed keyboards to help
protect against dust and spills. *The Right Features for Business: I I *No Trialware: - There is nothing
installed unnecessary and without the request of the buyer, so Dell Vostro is totally free of trial ware
too. Optional high-capacity batteries to extend battery life and increase the time you are able to
work without a power cord. * Range of wireless options to be productive in and out of the office. *
Optional Built-in web cameras. * Range of multi-media features like Bluetooth, media card readers,
multi-media keys for quick access during presentations. Optional fingerprints readers to protect your
data while you are on the go. Dell has high-tech back support by professional offering the best
customer support to6,500 on hand customers.

You get one-year online data backup support that uphold up to 10 GB of your data safe from
accidental deletion, hard drive failure, and other problems that result in data lost. I I a. 3) Speed; -
Gigabit NIC for faster transfer speeds on compatible networks. It offers next generation Wireless-N
Wi-Fi facility, which is 5 times faster than normal connectivity. a. 4) Economy: - 30-Days Money-Back
Guarantee. b) Usage rate: - It is also compatible to endure heavy usage. It enables the users to
remain mobile while holding plenty of power on the fingertips of the business owner. c) Attitude
towards product: - The attitude of the customers towards the product is positive. Customers of Dell
Vostro are highly satisfied with its terrific services and options such as wireless connectivity and
AMD processors. It extends the advantage of affordability to the customers that come with a no
compromise experience. d) Occasion: - Regular. Dell Vostro is a real smart choice that balances
workability, consistency, trend and value to your lifestyle. The main objective of Dell company is to
tailor the needs of small business.