Strategies to make an increment in the number of users of SnapTok

Social media is one of the most important traffic sources. The social media apps where apps tend
to get the most attentions. I’ll create conversations and engage my followers. Reply to comments
in my app’s voice to increase engagement. Such a relationship will increase word-of-mouth
praise of my commitment to users, and increase downloads as a result. A lot of downloads will
come from organic searches, but many downloads will come from my web-version landing page.
That’s why I will create a webpage dedicated to Snaptok app with a clear call-to-action directing
users to download app.

Next is Influencer Marketing. It is pretty trendy activity; there are multiple options and
influencers are everywhere; YouTube, snapchat, instagram, facebook, twitter. It is not 100% free
way to get traffic and one can debate that it is also a source of paid traffic. But you don’t pay for
each user or action led from this activity, you pay once and can get lots of traffic (or not at all-
depends on the influencers audience fit to yours). You just need to roll a picture or a video,
choose influencers (there are companies doing that), write them and see what they can do for us.
If it’s done it is very authentic. Influencer marketing can get pretty costly but nowadays there are
a lot of different options. Here’s a website to find content creator- Shoutcart.com. What they do
is a kind of Google for influencers where you can search for different topics and find the right
influencers. They have a score for influencer in terms of engagement. It can be really cheap; you
can get a few under $100.

Influencer marketing works, always. Be it planned or not, when a celebrity speaks positively
about an app on social media, their followers will try it. We can start with micro influencers
which is pretty cheap.